Crimson Education is seeking a highly organized, detail-oriented, and energetic Canada Marketing Manager (based in Canada) to lead the strategy, planning, and execution of marketing initiatives across Canada. In this role, you will be responsible for increasing brand awareness, driving lead generation, and supporting sales through targeted, regionally relevant marketing campaigns, events, and partnerships.

Working closely with the Canada Country Manager and the Canadian sales team — and alongside fellow marketing team members from Crimson USA — you will lead and execute a wide range of revenue-generating initiatives—from digital campaigns and webinars to live school events, parent seminars, and large-scale education expos. This role requires a deep understanding of the Canadian market, domestic travel, and a passion for creating compelling and effective marketing experiences. You will also be a visible representative of the brand in Canada, leading presentations and engaging directly with potential partners.

Key Responsibilities

Strategize, manage, and execute end-to-end marketing campaigns to increase lead volume and drive consultation bookings with prospective parent clients
Build and manage a marketing calendar tailored to Canadian families and aligned with Crimson’s global strategy
Develop and manage digital and content marketing initiatives, including blogs, ebooks, ads, webinars, case studies, and email campaigns
Plan and execute live and virtual events across Canada—including school presentations, education expos, and Crimson-hosted parent events
Represent Crimson in webinars and at live events, presenting confidently and engagingly to parents and students
Identify and build relationships with potential partners such as schools, parent groups, academic organizations, and media outlets
Lead the execution of a Canada-specific social media strategy across platforms like Facebook, Instagram, LinkedIn, etc
Monitor performance of all marketing activities and adjust tactics based on lead and conversion metrics
Travel regularly for events, conferences, and partnership meetings (estimated 20% of the role)

Ideal Candidate Profile

3–5 years of experience in marketing, ideally in education, youth-focused industries, or consumer services
A strong pulse on the Canadian education market and what resonates with families
A highly organized, Type A personality who thrives on managing multiple projects with attention to detail
Confident public speaker and presenter—comfortable leading webinars, hosting events, and representing the brand
Outgoing and collaborative with strong interpersonal skills, including experience in negotiating partnerships
Experience with social media marketing and familiarity with platforms like Meta, LinkedIn, etc
Working knowledge of tools such as Salesforce, Marketo, Google Analytics, Storyblok, or similar is a plus
Strong writing skills and a good eye for design
Bachelor’s degree or higher, ideally in marketing, communications, or a related field (with a degree from a US or UK university a plus)
Willingness and ability to travel domestically as needed

Why Join Crimson?

Play a leading role in helping Canadian students access top global universities
Work with a mission-driven team focused on student impact and growth
Be part of a fast-paced, global company with strong support from a talented international marketing team
Enjoy autonomy, ownership, and the ability to shape local strategy in a high-growth environment

Why work for Crimson?

Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
$1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
Radical Candor is a feedback approach we live by
We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.

Crimson Education Canada - Canada Marketing Manager

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