Compensation Data

This position offers a base salary typically between $200,000 and $316,000. The position may be eligible for a role specific variable or performance based bonus and or other compensation elements. For an overview of our benefits please click here.

Description

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

To oversee and lead the development and implementation of the marketing, selling and managed markets strategy to prepare for launch of a US brand and marketing of a launched brand or indication. Develops financial and operational objectives, leads and manages the creation of the brand team. Is recognized as an expert for the brand and/or indication and therefore, provides leadership, mentoring and guidance to cross functional teams and contributes to functional strategy. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.

Duties & Responsibilities

Ensure that department goals are aligned with PM Management´s goals and priorities. Ensure development and effective implementation of brand objectives and strategies, including managed markets and launch readiness Oversee development of tactical plans (sales/promotional tools, convention/symposia, PR/media, web strategy, market research, launch planning etc.) to ensure attainment of annual goals. Deploy department resources to ensure that financial and operational objectives are met, while ensuring that corporate standards of excellence, company policies, compliance and ethical business practices are upheld by members of the Department. Develop annual objectives and budgets.
Create a performance based culture with clear accountability and a sense of urgency for achieving results. Lead the creation and/or management of (recruit, hire, coach, develop, motivate, manage and monitor performance) a staff of management and/or professionals in PM competencies and department specific knowledge, process and skills including understanding the market, development of brand positioning, messaging, etc. This includes setting job expectations, providing regular feedback, conducting timely Max Plan reviews, identifying performance challenges, creating action plans and monitoring the effectiveness of those action plans. Complete Career Planning and competency assessment to ensure professional development of department members.
Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brand; ensure development of appropriate action and contingency plans. Continuously look to identify process improvements and other efficiencies within the function and lead the implementation of identified improvements.
Forecast and monitor Gross and Net Sales for the brand - conduct channel and payer assessment in line with managed markets strategy to ensure brand contributions are in line with corporate expectations. For launched products meet financial targets for the brand including net sales, discounts and market share.
Manage relationship effectively with co-marketing partner/team, if applicable, to ensure clear communication and aligned execution of brand strategies and tactics. Represent the brand with internal and external stakeholders. Ensure appropriate strategic direction is communicated to and executed by external agencies.
Chair/lead cross-functional teams involving Marketing, Sales, Managed, Markets, DRA, Legal, Medical, PR, actively soliciting team expertise and input in the development and execution of brand strategies. Co-lead the Product Team with Medical.
Develop and monitor DP and sample allocations and expenditures.
Develop, coordinate and execute annual business and brand plans as per schedule.
Develop, coordinate and execute Phase IV and Life Cycle Management Plans to optimize brand´s long-term commercial value.

Requirements

Bachelor´s degree from an accredited institution required.
MBA preferred.
Ten-plus (10+) years of experience in the pharmaceutical industry or marketing, including six (6) years of US pharmaceutical marketing or related pharma experience
Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)
Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred
Previous supervisory experience preferred.
Demonstrated people management and leadership.
Demonstrated project management skills.
Ability to drive US Marketing strategies for defined brands, impacting brand performance in the US.
Demonstrated ability to manage budget and resources.
Demonstrated ability to achieve results in a highly matrixed organization.
History of successful performance.
Demonstrates acceptable level of performance for all Director, Marketing competencies/capabilities and AAI Behaviors.
Proficiency in MSOffice, Outlook and database applications.
Ability to travel (may include overnight travel).

Eligibility Requirements

Must be legally authorized to work in the United States without restriction.
Must be willing to take a drug test and post-offer physical (if required).
Must be 18 years of age or older.

Qualifications

Bachelor´s degree from an accredited institution required
Ten-plus (10+) years of experience in the pharmaceutical industry or marketing, including six (6) years of US pharmaceutical marketing or related pharma experience
Google, third party media providers, social media community platforms, etc.)
Demonstrated people management and leadership
Demonstrated project management skills
Ability to drive US Marketing strategies for defined brands, impacting brand performance in the US
Demonstrated ability to manage budget and resources
Demonstrated ability to achieve results in a highly matrixed organization
History of successful performance
Demonstrates acceptable level of performance for all Director, Marketing competencies/capabilities and AAI Behaviors
Proficiency in MSOffice, Outlook and database applications
Ability to travel (may include overnight travel)
Must be legally authorized to work in the United States without restriction
Must be willing to take a drug test and post-offer physical (if required)
Must be 18 years of age or older

Benefits

This position offers a base salary typically between $200,000 and $316,000. The position may be eligible for a role specific variable or performance based bonus and or other compensation elements
Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees

Responsibilities

To oversee and lead the development and implementation of the marketing, selling and managed markets strategy to prepare for launch of a US brand and marketing of a launched brand or indication
Develops financial and operational objectives, leads and manages the creation of the brand team
Is recognized as an expert for the brand and/or indication and therefore, provides leadership, mentoring and guidance to cross functional teams and contributes to functional strategy
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers
Ensure that department goals are aligned with PM Management´s goals and priorities
Ensure development and effective implementation of brand objectives and strategies, including managed markets and launch readiness Oversee development of tactical plans (sales/promotional tools, convention/symposia, PR/media, web strategy, market research, launch planning etc.)
to ensure attainment of annual goals
Deploy department resources to ensure that financial and operational objectives are met, while ensuring that corporate standards of excellence, company policies, compliance and ethical business practices are upheld by members of the Department
Develop annual objectives and budgets
Create a performance based culture with clear accountability and a sense of urgency for achieving results
Lead the creation and/or management of (recruit, hire, coach, develop, motivate, manage and monitor performance) a staff of management and/or professionals in PM competencies and department specific knowledge, process and skills including understanding the market, development of brand positioning, messaging, etc
This includes setting job expectations, providing regular feedback, conducting timely Max Plan reviews, identifying performance challenges, creating action plans and monitoring the effectiveness of those action plans
Complete Career Planning and competency assessment to ensure professional development of department members
Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brand; ensure development of appropriate action and contingency plans
Continuously look to identify process improvements and other efficiencies within the function and lead the implementation of identified improvements
Forecast and monitor Gross and Net Sales for the brand - conduct channel and payer assessment in line with managed markets strategy to ensure brand contributions are in line with corporate expectations
For launched products meet financial targets for the brand including net sales, discounts and market share
Manage relationship effectively with co-marketing partner/team, if applicable, to ensure clear communication and aligned execution of brand strategies and tactics
Represent the brand with internal and external stakeholders
Ensure appropriate strategic direction is communicated to and executed by external agencies
Chair/lead cross-functional teams involving Marketing, Sales, Managed, Markets, DRA, Legal, Medical, PR, actively soliciting team expertise and input in the development and execution of brand strategies
Co-lead the Product Team with Medical
Develop and monitor DP and sample allocations and expenditures
Develop, coordinate and execute annual business and brand plans as per schedule
Develop, coordinate and execute Phase IV and Life Cycle Management Plans to optimize brand´s long-term commercial value

Director, Patient & Consumer Experience Strategy (Obesity + MASH)

Job Type