Performance Marketing Campaign Manager

About the Role

We are seeking a skilled Performance Marketing Campaign Manager to lead our paid search and display marketing efforts. As a key member of our digital marketing team, you will be responsible for designing, executing, and optimizing integrated marketing campaigns to drive customer acquisition, retention, and revenue growth.

Key Responsibilities

Campaign Development and Optimization: Develop, implement, and optimize multi-channel performance marketing campaigns across paid search, paid social media, display, and affiliate marketing.
Budget Management: Manage advertising budgets, allocate spend efficiently, and ensure optimal return on investment.
Agency and Platform Partnerships: Own and maintain relationships with external agency and platform account teams supporting paid media efforts.
Cross-Functional Collaboration: Collaborate with cross-functional teams to align paid marketing initiatives with broader business goals and iterate campaigns and creative testing to develop high-performing assets across all paid campaigns.

Requirements

Digital Marketing Experience: Minimum of 7 years of digital marketing experience specifically in paid search, and display campaign management including search best practices, implementation, management, optimization, and analysis in an e-commerce setting.
Leadership Skills: Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams, and at least 2+ years in a team leadership role.
Analytical Mindset: Proven track record leading performance marketing measurement at a consumer-focused, growth-oriented company, analytical, problem-solving mindset with an ability to craft a clear and concise data-driven narrative.
Retail E-commerce Experience: Retail e-commerce experience is required.

Qualifications

Digital Marketing Experience: Minimum of 7 years of digital marketing experience specifically in paid search, and display campaign management including search best practices, implementation, management, optimization, and analysis in an e-commerce setting
Leadership Skills: Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams, and at least 2+ years in a team leadership role
Analytical Mindset: Proven track record leading performance marketing measurement at a consumer-focused, growth-oriented company, analytical, problem-solving mindset with an ability to craft a clear and concise data-driven narrative
Retail E-commerce Experience: Retail e-commerce experience is required

Responsibilities

We are seeking a skilled Performance Marketing Campaign Manager to lead our paid search and display marketing efforts
As a key member of our digital marketing team, you will be responsible for designing, executing, and optimizing integrated marketing campaigns to drive customer acquisition, retention, and revenue growth
Campaign Development and Optimization: Develop, implement, and optimize multi-channel performance marketing campaigns across paid search, paid social media, display, and affiliate marketing
Budget Management: Manage advertising budgets, allocate spend efficiently, and ensure optimal return on investment
Agency and Platform Partnerships: Own and maintain relationships with external agency and platform account teams supporting paid media efforts
Cross-Functional Collaboration: Collaborate with cross-functional teams to align paid marketing initiatives with broader business goals and iterate campaigns and creative testing to develop high-performing assets across all paid campaigns

Performance Marketing Campaign Manager

Job Type