Director of Social Media and Digital MarketingDirector of Social Media and Digital Marketing4 days ago Be among the first 25 applicants

Approved Senior NetworkMarketing - In-Person and Online Marketing provided pay rangeThis range is provided by Approved Senior NetworkMarketing - In-Person and Online Marketing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range$60,000.00/yr - $90,000.00/yr

About Us

*This is a Director Level Position, Not Entry Level**

At Approved Senior Network (ASN), we empower home care agencies to grow and thrive through innovative, results-driven digital marketing. We blend creativity, data-driven insights, and deep knowledge of the senior care industry to deliver marketing that truly makes a difference.

We’re seeking aSocial Media andDigital Marketing Managerwho willOWNthe digital marketing strategies for dozens of home care agencies across the United States. If you’re an experienced, results-driven marketer who understands how to leverage both organic and paid strategies—and you’re passionate about helping home care agencies succeed—keep reading!

What You’ll Do

Develop and execute digital marketing strategies that align with client goals and drive measurable results—leads, conversions, and ROI.

Manage marketing initiatives across LinkedIn, Facebook, Instagram, TikTok, and Google Business Profiles.

Collaborate with our team to deliver integrated campaigns across organic and paid channels.

Social Media Management

Oversee the planning, creation, and execution of social media content strategies on platforms including LinkedIn, Facebook, Instagram, TikTok, and Google Business Profiles.

Guide clients in developing engaging, relevant content to connect with their local communities.

Provide coaching and resources to help clients participate actively in their own social media presence.

Analytics & Reporting

Masterfully use Google Analytics 4 (GA4), Google Tags, and Google Search Console to monitor website performance and user behavior.

Prepare in-depth, actionable reports for clients and upper management that clearly demonstrate marketing impact and opportunities for improvement.

Implement data-driven insights to refine strategies and maximize ROI.

Paid Media Management

Manage and optimize Google Ads and Facebook Ads campaigns for lead generation, retargeting, and brand awareness.

Develop creative and compelling ad strategies that align with overall marketing goals.

Monitor ad performance and adjust tactics to ensure optimal results for each client.

Client Relationship Management

Act as the primary marketing point of contact for each assigned home care client.

Build strong, trusting relationships with clients by offering guidance, resources, and proactive communication.

Coach clients on content needs, social media best practices, and local marketing strategies to strengthen their online presence.

Must-Haves

Team management and team leadership skills.

Full understanding of social media platformsincluding LinkedIn, Facebook, Instagram, Google Business Profiles, and TikTok.

Full understanding of analytics toolslike Google Analytics 4 (GA4), Google Tags, and Google Search Console.

Full understanding of paid media platforms, especially Google Ads and Facebook Ads.

Experience providing in-depth, data-driven reportingto clients and upper management.

Strong relationship-building skills—you’re comfortable coaching clients on content and marketing best practices.

Proven ability to develop and execute marketing strategiesthat span dozens of agencies across the U.S.

You’ll work with the following tools

Project Management:Teamwork

Websites:WordPress

SEO:SearchAtlas

Social Media Scheduling & Management:SproutSocial

Screen Recording & Communication:Loom, Zoom

Additional Skills That Would Make You Shine

Experience working in the home care or healthcare sector.

Knowledge of AI tools to enhance marketing efficiency.

Familiarity with CRM automation and marketing workflows.

Comfort with video content strategy (e.g. script writing, video planning, and rollout).

Competitive salary ($60,000 - $90,000).

Fully remote position with preference for St. Louis Metro Area.

Professional development opportunities—let’s invest in your growth.

Opportunity to make a real impact in the lives of seniors and the agencies that serve them.

Our Core Values

Results First:We measure success by the growth of our clients.

Empathy Always:We care deeply about the seniors our clients serve.

Creative & Curious:We embrace innovation and continuous learning.

Teamwork:We lift each other up and celebrate wins together.

Ready to Own Digital Marketing at ASN?

If you’re a digital marketing leader who thrives on driving results across organic and paid channels, building client relationships, and coaching agencies to succeed—apply todayand join us in shaping the future of home care marketing.

Apply nowand help us elevate home care agencies across the country!

Job Type: Full-time

Pay: $60,000.00 - $90,000.00 per year

401(k)

Paid time off

Schedule

Monday to Friday

Application Question(s)

Are you located in the St. Louis Metro area? If not, where are you located?

Education

Bachelor's (Required)

Experience

Social media management: 3 years (Required)

Work Location: Hybrid remote in Saint Charles, MO 63301

Seniority levelSeniority level Director

Employment typeEmployment type Full-time

Job functionJob function Marketing and Sales

Industries Marketing Services

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Qualifications

Team management and team leadership skills
Full understanding of social media platformsincluding LinkedIn, Facebook, Instagram, Google Business Profiles, and TikTok
Full understanding of analytics toolslike Google Analytics 4 (GA4), Google Tags, and Google Search Console
Full understanding of paid media platforms, especially Google Ads and Facebook Ads
Experience providing in-depth, data-driven reportingto clients and upper management
Strong relationship-building skills—you’re comfortable coaching clients on content and marketing best practices
Proven ability to develop and execute marketing strategiesthat span dozens of agencies across the U.S
Screen Recording & Communication:Loom, Zoom
Experience working in the home care or healthcare sector
Knowledge of AI tools to enhance marketing efficiency
Familiarity with CRM automation and marketing workflows
Comfort with video content strategy (e.g. script writing, video planning, and rollout)
Teamwork:We lift each other up and celebrate wins together
Bachelor's (Required)
Social media management: 3 years (Required)

Benefits

Approved Senior NetworkMarketing - In-Person and Online Marketing provided pay range
This range is provided by Approved Senior NetworkMarketing - In-Person and Online Marketing
Your actual pay will be based on your skills and experience — talk with your recruiter to learn more
Base pay range$60,000.00/yr - $90,000.00/yr
Social Media Scheduling & Management:SproutSocial
Competitive salary ($60,000 - $90,000)
Fully remote position with preference for St. Louis Metro Area
Professional development opportunities—let’s invest in your growth
Pay: $60,000.00 - $90,000.00 per year
401(k)
Paid time off

Responsibilities

Develop and execute digital marketing strategies that align with client goals and drive measurable results—leads, conversions, and ROI
Manage marketing initiatives across LinkedIn, Facebook, Instagram, TikTok, and Google Business Profiles
Collaborate with our team to deliver integrated campaigns across organic and paid channels
Social Media Management
Oversee the planning, creation, and execution of social media content strategies on platforms including LinkedIn, Facebook, Instagram, TikTok, and Google Business Profiles
Guide clients in developing engaging, relevant content to connect with their local communities
Provide coaching and resources to help clients participate actively in their own social media presence
Analytics & Reporting
Masterfully use Google Analytics 4 (GA4), Google Tags, and Google Search Console to monitor website performance and user behavior
Prepare in-depth, actionable reports for clients and upper management that clearly demonstrate marketing impact and opportunities for improvement
Implement data-driven insights to refine strategies and maximize ROI
Paid Media Management
Manage and optimize Google Ads and Facebook Ads campaigns for lead generation, retargeting, and brand awareness
Develop creative and compelling ad strategies that align with overall marketing goals
Monitor ad performance and adjust tactics to ensure optimal results for each client
Client Relationship Management
Act as the primary marketing point of contact for each assigned home care client
Build strong, trusting relationships with clients by offering guidance, resources, and proactive communication
Coach clients on content needs, social media best practices, and local marketing strategies to strengthen their online presence