Description

At Alexa, we’re continuing to build the world's best personal AI assistant. A career in Alexa means you’ll be working to shape the future of Alexa and solve unique marketing challenges at scale. We are looking for a Product Marketing Manager to support the Email Channel.

This role requires technical and operational knowledge of email service provider platforms and safe send requirements, experience optimizing email performance (A/B testing, experimentation roadmaps, etc.), basic email template coding and editing, and content development. You must have a passion for Email marketing, data analysis, and understanding customers. You have an eye for compelling content and CX, an aptitude for cross-functional partnership, and a passion for testing and measuring. You are an Email marketing thought leader (expert), with first-class written and verbal communication skills, the ability to prioritize to meet deadlines, top-notch organizational skills, experience managing expectations and dependencies, and deliver data-driven results.

Key job responsibilities

Drive strategy and execution of email marketing programs in support of the customer lifecycle
Define experimentation roadmap, regularly optimizing programs based on learnings
Develop and analyze channel KPIs, proactively reporting results and learnings across the organization, partner teams, and leadership
Own the development, roadmap, and continuous improvement of creative content
Ability to code/edit basic HTML email templates, with CSS knowledge
Proactively mitigate risk through implementation of channel guardrails and best practices, build channel SOPs, and document best practices
Bring and test innovative ideas for how to best drive business results through the Email channel

Basic Qualifications

4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels

Preferred Qualifications

Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Knowledge of HTML at the intermediate level

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Company - Amazon.com Services LLC

Job ID: A3005236

Qualifications

This role requires technical and operational knowledge of email service provider platforms and safe send requirements, experience optimizing email performance (A/B testing, experimentation roadmaps, etc.), basic email template coding and editing, and content development
You must have a passion for Email marketing, data analysis, and understanding customers
You have an eye for compelling content and CX, an aptitude for cross-functional partnership, and a passion for testing and measuring
You are an Email marketing thought leader (expert), with first-class written and verbal communication skills, the ability to prioritize to meet deadlines, top-notch organizational skills, experience managing expectations and dependencies, and deliver data-driven results
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels

Benefits

The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market
Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits

Responsibilities

Drive strategy and execution of email marketing programs in support of the customer lifecycle
Define experimentation roadmap, regularly optimizing programs based on learnings
Develop and analyze channel KPIs, proactively reporting results and learnings across the organization, partner teams, and leadership
Own the development, roadmap, and continuous improvement of creative content
Ability to code/edit basic HTML email templates, with CSS knowledge
Proactively mitigate risk through implementation of channel guardrails and best practices, build channel SOPs, and document best practices
Bring and test innovative ideas for how to best drive business results through the Email channel

Email Marketing Manager, Alexa Marketing

Job Type