About the Role

You will oversee data within the Association’s marketing operations infrastructure, optimising processes, analysing data, and ensuring efficient campaign execution. You will work with marketing teams to improve activities and deliver impactful results by using data-driven insights and aligning with our goals. Responsibilities include working with IT and Digital Product management to improve the marketing tech stack, CRM and lead management, data compliance, Goal tracking, and driving collaboration to improve marketing performance across email channels. You will report to the Vice President of Marketing Operations.

You Will

Collaborate with Experience teams to develop marketing campaigns that achieve our marketing strategy and proper tracking of campaign performance metrics.
Ensure adherence to data privacy regulations (GDPR, CCPA) and maintain data quality standards across the marketing organisation
Lead a team of 3 marketing operations specialists, providing guidance on best practices and technical expertise.
Work with IT and Digital Product Management to oversee the marketing technology stack, including CRM, marketing automation platforms, data analytics tools, and other relevant software, ensuring integration and functionality
Analyse marketing data to identify trends, measure campaign performance, and produce relevant insights to inform strategic decisions.
Implement improvements to marketing operations workflows, including lead management, campaign execution, and data collection processes to enhance efficiency.
QA of all automated journeys to ensure their accuracy is maintained over time
Develop and ensure maintenance of high-quality documentation
Establish goals for marketing activities and monitor progress to identify areas for improvement.
Use a hybrid work schedule

You Have

Bachelor’s degree in Marketing, Communications, Business or related field
7+ years of experience with go-to-market operations strategy and business analytics.
5+ years of experience managing marketing vendors or team management.
Hands-on experience with email automation platforms (Salesforce, Hubspot, Blaze)

How We Support You

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, retirement, paid time-off, parental leave, an employee assistance program. We provide resources that support your mental health, and evolve our offerings to meet your needs. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.

About Us

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

#LI-Hybrid

#GreatPlacetoWork

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

The Salary Range for this role is: $102,000- to $118,000 per annum

Please note, this is a standard range and exact compensation may vary based on skills, experience and location. If you’d like to understand more on the salary range, please contact the recruiter listed on this posting.

If you're interested in this role, please apply before 31 May 2025

While this role can work remotely in the US, please note that we are unable to employ individuals in the state of California.

Qualifications

Bachelor’s degree in Marketing, Communications, Business or related field
7+ years of experience with go-to-market operations strategy and business analytics
5+ years of experience managing marketing vendors or team management
Hands-on experience with email automation platforms (Salesforce, Hubspot, Blaze)

Benefits

We provide flexibility to help you achieve a good work-life balance
You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from
We offer benefit options in and out of the workplace, including healthcare, retirement, paid time-off, parental leave, an employee assistance program
We provide resources that support your mental health, and evolve our offerings to meet your needs
We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing
We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle
The Salary Range for this role is: $102,000- to $118,000 per annum

Responsibilities

You will oversee data within the Association’s marketing operations infrastructure, optimising processes, analysing data, and ensuring efficient campaign execution
You will work with marketing teams to improve activities and deliver impactful results by using data-driven insights and aligning with our goals
Responsibilities include working with IT and Digital Product management to improve the marketing tech stack, CRM and lead management, data compliance, Goal tracking, and driving collaboration to improve marketing performance across email channels
You will report to the Vice President of Marketing Operations
Collaborate with Experience teams to develop marketing campaigns that achieve our marketing strategy and proper tracking of campaign performance metrics
Ensure adherence to data privacy regulations (GDPR, CCPA) and maintain data quality standards across the marketing organisation
Lead a team of 3 marketing operations specialists, providing guidance on best practices and technical expertise
Work with IT and Digital Product Management to oversee the marketing technology stack, including CRM, marketing automation platforms, data analytics tools, and other relevant software, ensuring integration and functionality
Analyse marketing data to identify trends, measure campaign performance, and produce relevant insights to inform strategic decisions
Implement improvements to marketing operations workflows, including lead management, campaign execution, and data collection processes to enhance efficiency
QA of all automated journeys to ensure their accuracy is maintained over time
Develop and ensure maintenance of high-quality documentation
Establish goals for marketing activities and monitor progress to identify areas for improvement
Use a hybrid work schedule

Senior Manager - Salesforce Marketing Operations

Job Type