Adster Creative is looking for a digital marketing strategist to join our team. Our ideal candidate loves executing digital marketing tactics and communicating online marketing wins to clients.

ALL CANDIDATES must fill out our 30-minute intake form here to be considered:

https://form.jotform.com/250345629707259

The ideal candidate will be interested in all things internet related and have the desire to learn even more about online marketing. They will be passionate about working with clients at a high level, and enthusiastically advocate for the integration of online marketing into their clients’ marketing mix.

Position: Digital Marketing Strategist

Hours: Full-time

Salary: $55,000 – $70,000 + benefits + bonuses (negotiable based on experience level)

Deadline: June 28th, 2025

Apply on website: https://www.adster.ca/careers/career-opportunity-digital-marketing-strategist

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Only apply if you meet the following criteria

Have excellent communication & customer service skills: Do you love dealing with and interacting with people? Are you organized and do you have a strong attention to detail? Does the thought of managing 5-15 accounts scare, or excite you?
Enjoy Analytics & technical work Do you REALLY like technical work and data? Are you kind of a nerd? Does data & analysis sound like a sweet Friday night in?
Driven to succeed & display initiative: Do you want to be part of something unique, and do you like where we’re going and ‘what this could be’?
Are flexible & adaptable: Are you willing to take on challenging, yet rewarding work with a ‘no excuses’ attitude?
Enjoy teamwork, but prefer working independently: You’ll love it here if you’re an independent worker that’s self-motivated to stay on task and completes high quality work efficiently, but also enjoys working within a collaborative team.

Our dream digital marketing strategist…

Loves every aspect of digital marketing from start to finish – for example, crafting the perfect meta title, measuring it, and improving it 90 days later.
Is really organized – we use project management software with a steep learning curve but it won’t help if you aren’t inherently organized
Has the ability to prioritize when multiple projects occur at once
Is assertive and communicates client concerns to the team and vice versa
Can easily & clearly present/explain complex subjects to any audience
Can facilitate positive and productive client meetings in person or on a call
Has a strong desire for continuous learning and self-development
Has a positive attitude, and a desire to take ownership of both achievements and mistakes
Thrives in a business environment and is comfortable working with on and off site team members.
Is interested in the work – they spend their own time researching, learning about industry trends, reading books about marketing, data, whatever!
Is an independent worker that self-motivates to complete work efficiently (with high quality) but also enjoys working with a team
Has a strong sense of humour and ability to have fun – we have a relaxed working atmosphere but we also work pretty dang hard

1. Full Duties

DIGITAL MARKETING STRATEGY EXECUTION (65%)

Create & execute digital marketing campaigns/strategies and provide feedback on client accounts/modules for other team members, included but not limited to
PPC (Google Ads, Facebook/Instagram Ads, Bing Ads, etc)
On-site improvements/optimization
Content creation
Link building research & acquisition
Local SEO
Monitor and implement ongoing adjustments (as needed) in client work using a variety of tools to ensure the success of digital marketing campaigns (Google Analytics, ahrefs, Google Search Console, Bright Local, Google Data Studio & more)
I.e. improve client’s click-through rate, organic traffic, conversion rate, etc
Work with the team to create new internal processes as needed
Maintain up-to-date understanding of the digital marketing industry.
Other duties as assigned.

WEBSITE AUDITS, PROPOSALS & SALES

Perform website audits
Identify opportunities, find potential issues and create digital marketing proposals based on findings that meet the clients needs and expected outcomes
Undergo keyword research, website structure, content research, competitive research, link research and pair these with appropriate measurement systems
Provide additional digital marketing & PPC strategies that assist the client in achieving their goals
Assist in new client acquisition by assisting in sales meetings to relay information to potential clients (new sales & renewals)

ACCOUNT MANAGEMENT (35%)

Maintain proactive communication with clients
Perform monthly/quarterly client meetings with clients to discuss their accounts
Reach out to clients in between meetings with update on account performance (STAR updates)
Create a personalized approach to getting to know and communicate with clients. This may include but not limited to: regularly scheduled emails, phone calls, screen shares or in-person meetings
Collect, organize and store client information
Build a high level of satisfaction and trust with clients
Communicate client feedback and needs to the rest of team with strong internal communication
Assist other team members with their meetings as required
Respond to client emails/calls in a timely manner (within one business day)
Partial responsibility for the overall success of the account (account retention)
Coordinate project start ups and closeouts (i.e. client onboarding and cancellation)
Complete annual client renewals

2. Desired Skills & Experience

1+ years experience in a digital marketing strategy role
1+ years experience with a digital marketing or advertising agency
Moderate knowledge of all aspects of search engine optimization and paid online advertising
Knowledge of and experience with: Google Ads, Google Analytics, Facebook/Instagram Ads
Knowledge of WordPress, Squarespace, Shopify and Wix
Ability to edit site content, meta data, build new pages
You don’t have to know how to code a WordPress site, but knowing the language for how to translate client requests into reality helps our team understand
Experience writing meta title and descriptions
Experience with Local SEO, Google My Business/Google Maps optimization
Experience with link building for clients
Excellent communication skills internally and with clients
Excellent verbal & written skills
High level of attention to detail
Skillful in managing multiple projects at one time and hitting deadlines.
Ability to think strategically, analyze data and identify & implement recommendations.
Degree in marketing or related field is an asset
Google Ads or Facebook Ads certification is an asset
Google Analytics certification is an asset

What Adster Creative can offer

A strong work-life balance. This is really important to all of our team members, across the board.
Work remotely from home – we’re based in Edmonton but currently working remote and open to team members working across Canada!
Quarterly performance reviews & coaching
2 weeks paid vacation to start, more based on additional years of service (or related experience)
Annual health spending account
Paid attendance of workshops, conferences, and learning opportunities directly related to your field
All those fun agency things you hear about: staff lunches, office snacks, that good coffee – when safe to do so.
Flexible hours: do you like working from 7am-3pm? We can do that! Prefer 9am-5pm? That works too. Let’s chat about what works best for you!
Quarterly profit sharing, if applicable to your role.
If you don’t meet some of these requirements, but still think you’re a good fit – we hope you apply anyways so we have the opportunity to chat!

ALL CANDIDATES must fill out our 30-minute intake form here to be considered:

https://form.jotform.com/250345629707259

Job Type: Full-time

Pay: $55,000.00-$70,000.00 per year

Additional pay

Bonus pay
Overtime pay

Benefits

Casual dress
Extended health care
Flexible schedule
On-site parking
Paid time off
Profit sharing
Vision care
Work from home

Schedule

8 hour shift

Experience

account management/client relations: 2 years (required)
Google Analytics: 2 years (required)
SEO: 2 years (required)
Google Ads: 2 years (required)

Work Location: Hybrid remote in Edmonton, AB T6E 5E5

Digital Marketing Strategist (SEO, PPC, SEM)

Job Type