At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title:HOKA Marketing Manager - Performance

Reports to: Director, Global Integrated Marketing and Brand Experience

Location: Remote - West Coast Preferred (Los Angeles, CA, Santa Barbara, CA, Portland, OR)

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

Reporting to the Director of Global Integrated Brand Marketing, the Marketing Manager- Performance is responsible for executing HOKA's seasonal brand defining performance campaign launches across footwear and apparel. This role turns brand strategy into execution through bold, integrated, and consumer-first 360 marketing campaigns. The ideal candidate is confident managing cross-functional marketing stakeholders and creative partners and is able to zoom into the details while staying connected to the broader brand vision. This is a highly organized operator and cross-functional leader who thrives in fast-paced, matrixed environments and excels at delivering complete work on-time. Success in this role requires close collaboration across the Global Marketing organization (Brand Comms, Creative, Sports Marketing, Brand Experience, Retail)) and Regional Marketing leads across North America, EMEA, and APAC. The ideal candidate is also solutions-oriented, flexible, and diplomatic-able to manage feedback, find compromises, and maintain momentum across diverse stakeholders. This role is responsible for managing integrated marketing campaigns across multiple regions and seasons, ensuring seamless coordination between internal global teams and regional stakeholders.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

1. Reviewing Regional Marketing Campaigns to Ensure Global Consistency: Partner with regions to review activation plans to ensure consistency and increase effectiveness and reach.

2. Global Campaign Development: Support development of global integrated marketing campaigns across multiple seasons, from post-production to local execution and post-launch analysis.

3. Performance Tracking & Optimization: Partner with regions and insights teams to evaluate campaign success through post-mortems and performance analysis, applying learnings to optimize future campaigns and drive continuous improvement.

4. Stakeholder Management: Act as the primary point of contact for regional stakeholders, ensuring clear communication, managing expectations, requesting and aligning feedback, and addressing any issues that arise during the campaign lifecycle.

Who You Are

Highly organized, proactive operator with strong project management capabilities
Proven track record working on world class multi-channel marketing campaigns with measurable results.
Ability to communicate successfully, collaboratively, and inclusively across functions and regions to maintain transparency and team unity.

We'd love to hear from people with

5+ years of experience in brand/integrated marketing with a focus on GTM or agency account management
Experience in campaign and creative development both in-house or at agencies in a marketing manager or account manager capacity.
Demonstrated success executing 360 global campaigns across multiple regions and multiple seasons
Proven ability to manage complex timelines, campaign calendars, and seasonal toolkits
Strong communication and stakeholder management across internal functions and external partners
Ability to work in a fast-paced, constantly evolving environment and thrive under pressure.
Proficiency in Microsoft Office suite and Asana.

What We'll Give You -

Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$100,000 - $110,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

#LI-HM1

Qualifications

Highly organized, proactive operator with strong project management capabilities
Proven track record working on world class multi-channel marketing campaigns with measurable results
Ability to communicate successfully, collaboratively, and inclusively across functions and regions to maintain transparency and team unity
5+ years of experience in brand/integrated marketing with a focus on GTM or agency account management
Experience in campaign and creative development both in-house or at agencies in a marketing manager or account manager capacity
Demonstrated success executing 360 global campaigns across multiple regions and multiple seasons
Proven ability to manage complex timelines, campaign calendars, and seasonal toolkits
Strong communication and stakeholder management across internal functions and external partners
Ability to work in a fast-paced, constantly evolving environment and thrive under pressure
Proficiency in Microsoft Office suite and Asana

Benefits

Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there
Our plans provide powerful ways to protect income, pay for expenses and invest in the future
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge
Our plans support our employees' needs to get out, get healthy and come back stronger than ever
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck
From generous discounts to community-based programs, we offer a variety of cool extras
Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings
$100,000 - $110,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location
Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training
Your recruiter can share more about the specific salary for your preferred location during the hiring process

Responsibilities

Reports to: Director, Global Integrated Marketing and Brand Experience
Reporting to the Director of Global Integrated Brand Marketing, the Marketing Manager- Performance is responsible for executing HOKA's seasonal brand defining performance campaign launches across footwear and apparel
This role turns brand strategy into execution through bold, integrated, and consumer-first 360 marketing campaigns
The ideal candidate is confident managing cross-functional marketing stakeholders and creative partners and is able to zoom into the details while staying connected to the broader brand vision
This is a highly organized operator and cross-functional leader who thrives in fast-paced, matrixed environments and excels at delivering complete work on-time
Success in this role requires close collaboration across the Global Marketing organization (Brand Comms, Creative, Sports Marketing, Brand Experience, Retail)) and Regional Marketing leads across North America, EMEA, and APAC
The ideal candidate is also solutions-oriented, flexible, and diplomatic-able to manage feedback, find compromises, and maintain momentum across diverse stakeholders
This role is responsible for managing integrated marketing campaigns across multiple regions and seasons, ensuring seamless coordination between internal global teams and regional stakeholders
Reviewing Regional Marketing Campaigns to Ensure Global Consistency: Partner with regions to review activation plans to ensure consistency and increase effectiveness and reach
Global Campaign Development: Support development of global integrated marketing campaigns across multiple seasons, from post-production to local execution and post-launch analysis
Performance Tracking & Optimization: Partner with regions and insights teams to evaluate campaign success through post-mortems and performance analysis, applying learnings to optimize future campaigns and drive continuous improvement
Stakeholder Management: Act as the primary point of contact for regional stakeholders, ensuring clear communication, managing expectations, requesting and aligning feedback, and addressing any issues that arise during the campaign lifecycle

HOKA Marketing Manager - Performance

Job Type