Ecommerce and Digital Marketing Specialist job at Moutonière. Austin, TX.

About Moutonière

Moutonière is a new luxury house that produces limited-edition collections designed by contemporary artists and produced by heritage artisans for modern patrons.

Our , launched at Paris Fashion Week in September, is a limited-edition set of silk scarves featuring original commissioned paintings by mid-career contemporary artists and produced by hand using silk screening in Como, Italy. Future collections will bring together artists and artisans to create beautiful products across fashion, jewelry, furniture, decorative objects, and more, including Spring/Summer 2025 jewelry and resortwear collections and a Fall/Winter 2025 outerwear collection.

As we expand, we’re looking for a full-time Digital Marketing Specialist to drive all performance and ecommerce marketing efforts — someone who lives and breathes Google Ads, paid social, analytics, and email, and who knows how to work with brand and social teams to make great creative perform.

See the collection at and read more about us on our From the Flock blog here: . Follow us on Instagram .

About the Role

You’ll lead all things digital marketing — from paid media to conversion optimization to reporting. You’ll be the key player responsible for turning content into performance, and translating brand storytelling into revenue. You’ll work closely with our founder and collaborate with teams across creative, social media, brand marketing, and ecommerce.

This is a hands-on, data-driven role with a lot of autonomy. You don’t need a decade of experience, but you do need to be confident in your ability to manage campaigns across platforms, analyze results, and continuously optimize for growth.

What You’ll Do

Performance Marketing

Build, manage, and optimize paid advertising campaigns across Google Ads (Search, Display, Shopping), Meta (Facebook/Instagram), TikTok, Pinterest , and YouTube
Own Google Merchant Center and ensure product feeds are healthy and up-to-date
Work with our creative team to brief and test high-performing ads — you’ll know what to test and what “good” looks like

Analytics & Tagging

Set up and manage Google Analytics 4 , Google Tag Manager , conversion tracking, and custom event tags
Create UTM tracking across all campaigns to ensure clean, actionable data
Monitor key KPIs and turn data into insights that inform creative, copy, and spend

Ecommerce & Shopify

Partner with our ecommerce team to optimize product pages, landing pages, and on-site flows for conversion
Use performance insights to inform merchandising, bundles, collection curation, and product strategy
Ensure event tracking is functioning properly across the site

Email Marketing (Klaviyo)

Build and manage automated flows (welcome, cart abandonment, post-purchase, etc.)
Design and execute weekly campaigns with strong segmentation
Continuously test subject lines, send times, and content for best results

Collaboration & Strategy

Work cross-functionally with brand, creative, social, and influencer teams to align content strategy with performance goals
Contribute to the content calendar with ideas based on search trends, audience insights, and data from top-performing ads
Keep an eye on emerging platforms, tools, and best practices — we want someone curious and proactive

You’re a Great Fit If You

Are highly fluent in Google Ads , Meta Ads , Google Analytics , Google Tag Manager , Google Merchant Center , Klaviyo , and Shopify
Have 1–4 years of hands-on experience in a digital marketing role (agency or brand side)
Understand how to connect performance data to creative decisions
Are analytical but also have a creative eye for what makes ads or landing pages work
Love diving into dashboards and tracking performance across multiple touchpoints
Are organized, proactive, and great at working cross-functionally
Thrive in fast-paced, entrepreneurial environments with high standards and lots of autonomy
Bonus: experience in fashion, beauty, luxury, or lifestyle DTC brands

What We Offer

Competitive compensation based on experience
Flexible work environment
Opportunity to grow with a high-potential brand
Creative, collaborative, and ambitious culture
Discount on all products and access to exclusive events
A chance to help build a brand from the ground up

Why Join Moutonière?

Joining Moutonière means becoming part of a team that values creativity, collaboration, and bold innovation. You will have the opportunity to help shape the voice of an emerging brand and make a tangible impact on our growth and success. If you are passionate about what you do and thrive in an environment where new ideas are celebrated and experimentation is encouraged, we’d love to hear from you. Moutonière is an opportunity to join a venture-funded startup in its early days and build something amazing together!

To Apply

Please send your resume, a short note explaining why you’re a great fit, and links to campaigns you’ve managed (if available) to recruiting@moutoniere.com

Moutonière is an equal opportunity employer and welcomes candidates from all backgrounds to apply.

Qualifications

You don’t need a decade of experience, but you do need to be confident in your ability to manage campaigns across platforms, analyze results, and continuously optimize for growth
Are highly fluent in Google Ads , Meta Ads , Google Analytics , Google Tag Manager , Google Merchant Center , Klaviyo , and Shopify
Have 1–4 years of hands-on experience in a digital marketing role (agency or brand side)
Understand how to connect performance data to creative decisions
Are analytical but also have a creative eye for what makes ads or landing pages work
Love diving into dashboards and tracking performance across multiple touchpoints
Are organized, proactive, and great at working cross-functionally
Thrive in fast-paced, entrepreneurial environments with high standards and lots of autonomy
Bonus: experience in fashion, beauty, luxury, or lifestyle DTC brands

Benefits

Competitive compensation based on experience
Flexible work environment
Opportunity to grow with a high-potential brand
Creative, collaborative, and ambitious culture
Discount on all products and access to exclusive events
A chance to help build a brand from the ground up

Responsibilities

Future collections will bring together artists and artisans to create beautiful products across fashion, jewelry, furniture, decorative objects, and more, including Spring/Summer 2025 jewelry and resortwear collections and a Fall/Winter 2025 outerwear collection
You’ll lead all things digital marketing — from paid media to conversion optimization to reporting
You’ll be the key player responsible for turning content into performance, and translating brand storytelling into revenue
You’ll work closely with our founder and collaborate with teams across creative, social media, brand marketing, and ecommerce
This is a hands-on, data-driven role with a lot of autonomy
Build, manage, and optimize paid advertising campaigns across Google Ads (Search, Display, Shopping), Meta (Facebook/Instagram), TikTok, Pinterest , and YouTube
Own Google Merchant Center and ensure product feeds are healthy and up-to-date
Work with our creative team to brief and test high-performing ads — you’ll know what to test and what “good” looks like
Analytics & Tagging
Set up and manage Google Analytics 4 , Google Tag Manager , conversion tracking, and custom event tags
Create UTM tracking across all campaigns to ensure clean, actionable data
Monitor key KPIs and turn data into insights that inform creative, copy, and spend
Ecommerce & Shopify
Partner with our ecommerce team to optimize product pages, landing pages, and on-site flows for conversion
Use performance insights to inform merchandising, bundles, collection curation, and product strategy
Ensure event tracking is functioning properly across the site
Email Marketing (Klaviyo)
Build and manage automated flows (welcome, cart abandonment, post-purchase, etc.)
Design and execute weekly campaigns with strong segmentation
Continuously test subject lines, send times, and content for best results
Work cross-functionally with brand, creative, social, and influencer teams to align content strategy with performance goals
Contribute to the content calendar with ideas based on search trends, audience insights, and data from top-performing ads
Keep an eye on emerging platforms, tools, and best practices — we want someone curious and proactive

Ecommerce and Digital Marketing Specialist at Moutonière Austin, TX

Job Type