Digital Marketing Freelancer to Boost Blog & LinkedIn Presence (10 hrs/week for 3 months)

Description

We are seeking a digital marketing freelancer to help grow our company’s online presence through strategic content creation, engagement, and analytics on our company blog and LinkedIn. This is a part-time role (10 hours per week) for an initial 3-month engagement, with the potential for ongoing work based on results.

Goals

Increase website traffic through high-quality blog content and SEO.
Improve LinkedIn engagement and follower growth.
Establish consistent brand voice and content cadence.

Content Creation and Management

Create engaging, industry-relevant posts highlighting our services, projects, and achievements.
Publish posts with a consistent tone and schedule, maintaining a professional yet approachable brand voice.
Draft thought leadership articles and updates in collaboration with our team.

LinkedIn Strategy Development

Analyze current LinkedIn presence and provide actionable recommendations.
Develop a content strategy tailored to our target audience, aligning with our business goals.

Performance Tracking and Reporting

Track engagement metrics (likes, shares, comments, impressions) and report progress monthly.
Use analytics to refine strategies for continuous improvement.

Deliverables (3-5 measurable KPIs)

Weekly Blog Post (1 post/week): SEO-optimized, relevant to our industry/audience.
LinkedIn Content Plan (weekly): 3–5 posts/week aligned with blog and company activities.
Monthly Engagement Reports: Metrics for blog traffic, post engagement, follower growth.
Audience & Competitor Analysis (initial + 1 mid-point update): To guide strategy.
Content Calendar (monthly): Clearly planned and approved in advance.

Ideal Candidate

Proven experience in B2B content marketing or digital presence building.
Strong writing and editing skills.
Familiar with SEO tools (like Ahrefs, SEMrush, or similar).
Experience managing LinkedIn company pages.
Able to work independently and meet weekly deadlines.

Time Commitment

10 hours/week for 3 months. This includes content creation, scheduling, engagement, and reporting.

Please include examples of past work (especially blog content and LinkedIn campaigns) and a short description of your typical process.

Qualifications

Proven experience in B2B content marketing or digital presence building
Strong writing and editing skills
Familiar with SEO tools (like Ahrefs, SEMrush, or similar)
Experience managing LinkedIn company pages
Able to work independently and meet weekly deadlines
10 hours/week for 3 months

Responsibilities

This is a part-time role (10 hours per week) for an initial 3-month engagement, with the potential for ongoing work based on results
Increase website traffic through high-quality blog content and SEO
Improve LinkedIn engagement and follower growth
Establish consistent brand voice and content cadence
Content Creation and Management:
Create engaging, industry-relevant posts highlighting our services, projects, and achievements
Publish posts with a consistent tone and schedule, maintaining a professional yet approachable brand voice
Draft thought leadership articles and updates in collaboration with our team
Analyze current LinkedIn presence and provide actionable recommendations
Develop a content strategy tailored to our target audience, aligning with our business goals
Performance Tracking and Reporting:
Track engagement metrics (likes, shares, comments, impressions) and report progress monthly
Use analytics to refine strategies for continuous improvement
Deliverables (3-5 measurable KPIs):
Weekly Blog Post (1 post/week): SEO-optimized, relevant to our industry/audience
LinkedIn Content Plan (weekly): 3–5 posts/week aligned with blog and company activities
Monthly Engagement Reports: Metrics for blog traffic, post engagement, follower growth
Audience & Competitor Analysis (initial + 1 mid-point update): To guide strategy
Content Calendar (monthly): Clearly planned and approved in advance
This includes content creation, scheduling, engagement, and reporting

Digital Marketing Freelancer to Boost Blog & LinkedIn Presence (10 hrs/week for 3 months)

Job Type