We’re looking for a seasoned Online Marketing Specialist to help grow our wellness retreat business through smart, customized, and data-driven strategies. This is a part-time, possibly ongoing role with potential for long-term collaboration.

We host upscale yoga and wellness retreats primarily in Latin America, with select locations in the U.S. and Europe, for discerning travelers seeking transformation, mindfulness, and community. Your job is to help the right people find us.

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Ideal Candidate Profile

Experience with AI-powered SEO tools
Skilled in Google Ads and Meta (Facebook/Instagram) ad campaigns
Knows how to market experiences, not just products (bonus if in wellness or travel)
Strong storytelling and emotional targeting in ad copy
Can optimize landing pages or suggest CRO improvements
Fluent in English and understands brand tone that reflects calm, clarity, and authenticity

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Responsibilities

Audit current marketing efforts (SEO, Analytics, ads, social)
Research keywords and content gaps in the wellness travel space
Set up or refine Google and social media ad funnels
Manage, test, and optimize campaigns for bookings, inquiries, and sign-ups
Guide SEO-focused content creation using AI tools
Provide clear, monthly reports and insights

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Initial Goals

Improve search visibility for retreat-related keywords
Generate high-quality leads and increase retreat bookings
Reduce cost per acquisition across ad platforms
Establish a clear, repeatable digital funnel for retreat launches

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Bonus If You

Have worked with travel, wellness, or similar brands
Can advise on landing page structure and booking funnel optimization
Understand emotional triggers in ad messaging (rest, escape, self-care, renewal)

Qualifications

Experience with AI-powered SEO tools
Skilled in Google Ads and Meta (Facebook/Instagram) ad campaigns
Knows how to market experiences, not just products (bonus if in wellness or travel)
Strong storytelling and emotional targeting in ad copy
Can optimize landing pages or suggest CRO improvements
Fluent in English and understands brand tone that reflects calm, clarity, and authenticity
Have worked with travel, wellness, or similar brands
Can advise on landing page structure and booking funnel optimization
Understand emotional triggers in ad messaging (rest, escape, self-care, renewal)

Responsibilities

Audit current marketing efforts (SEO, Analytics, ads, social)
Research keywords and content gaps in the wellness travel space
Set up or refine Google and social media ad funnels
Manage, test, and optimize campaigns for bookings, inquiries, and sign-ups
Guide SEO-focused content creation using AI tools
Provide clear, monthly reports and insights
Improve search visibility for retreat-related keywords
Generate high-quality leads and increase retreat bookings
Reduce cost per acquisition across ad platforms
Establish a clear, repeatable digital funnel for retreat launches

Digital Marketing Expert for Wellness Retreats – AI SEO, Google Ads & Social Ads

Job Type