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Join to apply for the SEO Manager (Discoverability) role at VML

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Job Summary

We are seeking a detail-oriented and results-driven SEO specialist to join our team. This role is responsible for organic search analysis, discovery, execution, and performance reporting of search engine optimization (SEO) strategies and deliverables for clients. The ideal candidate will have strong technical skills, excellent communication abilities, and the ability to collaborate across teams while staying current on industry trends.

Key Responsibilities

Provide strategic recommendations for improving organic search performance on websites in various stages of development.

Conduct comprehensive keyword research using leading industry tools to identify opportunities for optimization.

Analyze and optimize on-page SEO elements such as titles, meta descriptions, copy, images, and internal links.

Conduct thorough site audits and competitive analyses to uncover opportunities for growth.

Create and deliver monthly organic search performance reports with actionable insights.

Evaluate and present organic search findings and recommendations to clients and stakeholders.

Work closely with account teams and clients to understand business, technical, and reporting requirements.

Provide effective and persuasive presentations (both verbal and written) to internal teams and clients.

Stay current on industry trends and inform clients about new developments that may impact their organic search performance.

Collaborate across departments to ensure appropriate inclusion at the correct times in the process for client work.

Navigate multiple dependencies on technology, content creators, and other connections to ensure the effectiveness of SEO efforts.

Ensure the delivery of cutting-edge, high-quality SEO work tailored to each client's unique needs.

Develop case studies based on past work to support new business initiatives and validate client relationships.

Hard Skills

Strong writing and communication skills.

1-3 years of experience

Proficiency in search engine optimization techniques and strategies.

Experience with common organic search tools (e.g., SEMrush, Moz Analytics, BrightEdge, SearchMetrics, etc.).

Ability to conduct research and analyze data effectively.

Basic knowledge of web analytics tools (e.g., Adobe Analytics, Google Search Console).

Familiarity with basic HTML and Excel.

Proficiency in presentation tools like Keynote or PowerPoint.

Comfort with AI platforms like ChatGPT and leveraging automation tools.

Soft Skills

Receptiveness to feedback and a willingness to learn continuously.

Resourcefulness and self-awareness to navigate challenges independently.

Ability to balance competing demands and prioritize tasks effectively.

Strong collaboration skills to work seamlessly across teams and departments.

Preferred Skills

Familiarity with technical SEO, including site architecture, crawlability, and indexing.

Knowledge of advanced web analytics and reporting techniques.

Experience or familiarity of automotive industry a plus.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$60,000-$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services

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Qualifications

Strong writing and communication skills
1-3 years of experience
Proficiency in search engine optimization techniques and strategies
Experience with common organic search tools (e.g., SEMrush, Moz Analytics, BrightEdge, SearchMetrics, etc.)
Ability to conduct research and analyze data effectively
Basic knowledge of web analytics tools (e.g., Adobe Analytics, Google Search Console)
Familiarity with basic HTML and Excel
Proficiency in presentation tools like Keynote or PowerPoint
Comfort with AI platforms like ChatGPT and leveraging automation tools
Receptiveness to feedback and a willingness to learn continuously
Resourcefulness and self-awareness to navigate challenges independently
Ability to balance competing demands and prioritize tasks effectively
Strong collaboration skills to work seamlessly across teams and departments
Familiarity with technical SEO, including site architecture, crawlability, and indexing
Knowledge of advanced web analytics and reporting techniques

Benefits

The base salary range for this position at the time of this posting is indicated below
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications
We offer a competitive benefits package, click WPP Benefits for more details
$60,000-$140,000 USD

Responsibilities

This role is responsible for organic search analysis, discovery, execution, and performance reporting of search engine optimization (SEO) strategies and deliverables for clients
The ideal candidate will have strong technical skills, excellent communication abilities, and the ability to collaborate across teams while staying current on industry trends
Provide strategic recommendations for improving organic search performance on websites in various stages of development
Conduct comprehensive keyword research using leading industry tools to identify opportunities for optimization
Analyze and optimize on-page SEO elements such as titles, meta descriptions, copy, images, and internal links
Conduct thorough site audits and competitive analyses to uncover opportunities for growth
Create and deliver monthly organic search performance reports with actionable insights
Evaluate and present organic search findings and recommendations to clients and stakeholders
Work closely with account teams and clients to understand business, technical, and reporting requirements
Provide effective and persuasive presentations (both verbal and written) to internal teams and clients
Stay current on industry trends and inform clients about new developments that may impact their organic search performance
Collaborate across departments to ensure appropriate inclusion at the correct times in the process for client work
Navigate multiple dependencies on technology, content creators, and other connections to ensure the effectiveness of SEO efforts
Ensure the delivery of cutting-edge, high-quality SEO work tailored to each client's unique needs
Develop case studies based on past work to support new business initiatives and validate client relationships

SEO Manager (Discoverability) Job at VML in Kansas City

Job Type