Project Overview

OrthoAI is a cutting-edge AI HealthTech startup redefining dental care workflows across the GCC through multi-modal intelligence for orthodontic clinics, insurers, and restorative dentistry providers. We’ve recently launched our landing page and are focused on generating strong early market traction through LinkedIn-first digital marketing.

We're seeking a results-driven and creative LinkedIn Digital Marketing Specialist to manage our company profile, schedule engaging content, design branded visuals, and execute weekly performance reporting.

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Key Responsibilities

🧠 Strategy & Execution

Understand OrthoAI’s vision and align LinkedIn content with B2B goals
Develop and maintain a 4–6 week LinkedIn content calendar
Strategize posts that resonate with our three target audiences: Dental Clinics, Orthodontists, and Insurance Companies

🖼️ Content Creation & Visual Design

Design 3–5 posts/week including:
Branded quote cards
Infographics
Minimal explainer visuals (static or short animated)
Ensure all visuals match our brand identity (clean, clinical, AI-tech feel)

📅 Scheduling & Publishing

Schedule posts using a tool like Buffer, Later, or native LinkedIn tools
Optimize post timing for regional engagement in UAE & KSA

📈 Performance Monitoring & Reporting

Track weekly metrics: impressions, engagement rate, click-throughs, follower growth
Provide Friday end-of-week performance reports with:
KPIs
Suggested iteration points
Bonus alerts for high-performing posts

💬 Community Engagement (Bonus)

Monitor comments and identify leads for follow-up
Tag and highlight relevant stakeholders, partners, or contributors where relevant
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Ideal Candidate

Proven experience managing LinkedIn company accounts (especially in B2B, healthcare, or tech sectors)
Strong portfolio of branded social visuals & post design
Deep understanding of UAE/GCC digital audience dynamics
Fluent in English (Arabic is a plus)
Familiar with analytics tools and scheduling platforms
Self-starter, responsive, and open to iteration
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Compensation Structure

💼 Base Rate (per month)

Based on deliverables: 12–16 posts/month + weekly reports + visuals
Expected to be within $300–$600/month

💰 Bonus Structure (Performance-Based)

+$50/month if:
Avg. engagement rate per post more than 8%
Follower growth more than 150/month
+$100/month if:
Post goes viral (more than 15% engagement + 3+ reshares)
Contributes to generating qualified leads (more than 3 new pilot/test leads)

To Apply, Please Submit

1. A brief cover letter about your interest in OrthoAI’s space

2. Examples of 2–3 branded posts you’ve created for LinkedIn

3. A one-week mock calendar of post ideas you’d run for OrthoAI

Bonus Points If You’ve Worked On

Healthcare, AI, or dental/orthodontic companies
GCC-based B2B audiences
Early-stage startup marketing launches

Qualifications

Proven experience managing LinkedIn company accounts (especially in B2B, healthcare, or tech sectors)
Strong portfolio of branded social visuals & post design
Deep understanding of UAE/GCC digital audience dynamics
Familiar with analytics tools and scheduling platforms
Self-starter, responsive, and open to iteration
Post goes viral (more than 15% engagement + 3+ reshares)
Contributes to generating qualified leads (more than 3 new pilot/test leads)
A one-week mock calendar of post ideas you’d run for OrthoAI

Benefits

Bonus alerts for high-performing posts
💬 Community Engagement (Bonus)
💼 Base Rate (per month):
Expected to be within $300–$600/month
engagement rate per post more than 8%

Responsibilities

🧠 Strategy & Execution
Understand OrthoAI’s vision and align LinkedIn content with B2B goals
Develop and maintain a 4–6 week LinkedIn content calendar
Strategize posts that resonate with our three target audiences: Dental Clinics, Orthodontists, and Insurance Companies
🖼️ Content Creation & Visual Design
Minimal explainer visuals (static or short animated)
Ensure all visuals match our brand identity (clean, clinical, AI-tech feel)
📅 Scheduling & Publishing
Schedule posts using a tool like Buffer, Later, or native LinkedIn tools
Optimize post timing for regional engagement in UAE & KSA
📈 Performance Monitoring & Reporting
Track weekly metrics: impressions, engagement rate, click-throughs, follower growth
Provide Friday end-of-week performance reports with:
Monitor comments and identify leads for follow-up
Tag and highlight relevant stakeholders, partners, or contributors where relevant
Based on deliverables: 12–16 posts/month + weekly reports + visuals

LinkedIn & Digital Marketing Specialist for AI HealthTech Startup

Job Type