We are seeking a flexible, experienced freelancer to support the digital marketing rollout of Siam Speak, a licensed Thai language school based on Koh Chang island, Thailand.

Our goal is to attract 30–50 foreign students per year through a cost-effective marketing strategy focused on Google Ads, Facebook/Instagram campaigns, and basic SEO/analytics setup. Our target audience includes digital nomads, long-stay tourists, and expats interested in learning Thai while staying in Thailand on an ED visa.

We handle all original content, photos, video, lead inquiries, and student communication in-house. We’re looking for a contractor to assist with technical setup, campaign optimization, and light content support.

Responsibilities (Outsource Scope):✅ SEO

Keyword research + on-page SEO suggestions for our Wix-based site

Write or polish 2–3 blog posts (provided with outline and topic)

Basic backlinking via directory submission or niche blog outreach

✅ Google Ads

Set up search campaign targeting ED visa/Thai school-related queries

Configure conversion tracking + reporting dashboard

Optimize campaigns monthly to control CPL

✅ Facebook/Instagram Ads

Create campaigns using provided media assets (photos, short clips)

Define and test interest-based audience segments (e.g. expats in Thailand, digital nomads)

Track performance and iterate based on lead generation

✅ Optional (Bonus Skills)

A/B testing on landing pages

Social media calendar planning based on raw media and school events

Light editing of short video clips (30–60s) for use in ads/reels

Requirements

Experience running SEO and PPC campaigns for education, travel, or expat-related businesses

Familiarity with lead generation via Google and Meta platforms

Ability to work independently with clear deliverables and timelines

Bonus: familiarity with Wix, expat/visa topics in Thailand or SE Asia

Budget & Duration

Ongoing part-time (approx. 5–10 hrs/month)

Monthly retainer or fixed bid welcome

Budget range: $300–500/month

To Apply:Please include

A brief summary of your relevant experience

1–2 links to campaigns or SEO content for similar audiences (expats, travel, education)

Qualifications

A/B testing on landing pages
Experience running SEO and PPC campaigns for education, travel, or expat-related businesses
Familiarity with lead generation via Google and Meta platforms
Ability to work independently with clear deliverables and timelines
Bonus: familiarity with Wix, expat/visa topics in Thailand or SE Asia
1–2 links to campaigns or SEO content for similar audiences (expats, travel, education)

Benefits

Ongoing part-time (approx. 5–10 hrs/month)
Monthly retainer or fixed bid welcome
Budget range: $300–500/month

Responsibilities

We’re looking for a contractor to assist with technical setup, campaign optimization, and light content support
Responsibilities (Outsource Scope):✅ SEO
Write or polish 2–3 blog posts (provided with outline and topic)
Set up search campaign targeting ED visa/Thai school-related queries
Configure conversion tracking + reporting dashboard
Optimize campaigns monthly to control CPL
Create campaigns using provided media assets (photos, short clips)
Define and test interest-based audience segments (e.g. expats in Thailand, digital nomads)
Track performance and iterate based on lead generation
Social media calendar planning based on raw media and school events
Light editing of short video clips (30–60s) for use in ads/reels

Digital Marketing Specialist for Thai Language School (SEO, Google/Facebook Ads, Tracking)

Job Type