Web Content Manager - Office of

Communications and Marketing

About University at Albany

Established in 1844 and designated a University Center of the State

University of New York in 1962, the University at Albany's broad

mission of excellence in undergraduate and graduate education,

research, and public service engages a diverse student body of more

than 17,000 students in nine schools and colleges across three

campuses.

Located in Albany, New York, New York State's capital, the

University is convenient to Boston, New York City, and the

Adirondacks.

Job Description

The University at Albany's Office of Communications and Marketing

(OCM) is seeking a web content manager to join the marketing team,

reporting to the director of web services.

The web content manager will supervise a team of web content

editors, oversee their daily tasks and actively participate in web

projects. Responsibilities include creating, editing and optimizing

University website content, ensuring it's impactful, accurate and

aligned with the University brand.

The web content manager will produce content that adheres to the

University's editorial style, web best practices, accessibility

standards and SEO guidelines. They will collaborate with University

departments to understand their online communications needs, edit

content, advise on best practices and procedures, assist in asset

production and monitor outcomes. Additionally, the incumbent will

provide guidance and training to faculty/staff to maintain a

cohesive and user-friendly online presence.

This position will serve as liaison between departments and OCM to

support strategic marketing, enrollment and reputational goals. The

web content manager will be an integral member of the marketing

department, fostering strong, positive relationships between

departments and OCM while overseeing the web content editors.

Primary Responsibilities

Supervise and lead a team of web content editors
Oversee the web content editors' daily work and be their first

point contact for direction and feedback

Provide coverage for web content editors' work during staff

absences

Take a leadership role in website projects
Collaborate with academic and administrative departments to

provide guidance on and lead in the execution of clear, effective,

on-brand web-based communications including website architecture,

writing, editing, proofreading, design, layout, monitoring and

updating

Ensure all web content is accurate, optimized for search

engines and adheres to best practices for accessibility and

usability

Utilize a quality assurance platform to identify and correct

accessibility and quality issues in content including broken links,

spelling, grammatical errors and off-brand content

Train and support faculty and staff to use the web content

management system (CMS) and other online applications to create and

maintain web content

Facilitate meetings with site owners and stakeholders to

identify website needs, choose online tools and content that aligns

with established goals

Create and uphold a rigorous schedule to review, refresh, renew

and remove site content

Work with the creative team, web designers and developers to

provide creative, effective and on-brand solutions in the online

space

Provide regular project status reports and communicate new site

launches and major updates

Routinely monitor website performance using quantitative and

qualitative analytics to continuously improve content and user

experience

Stay current with industry trends and best practices in web

content management and digital marketing

Administer and monitor the ticketing system to respond to

website requests

Manage the web services departmental email account and respond

to inquiries

Lead and manage direct reports/team providing guidance,

support, and performance feedback to assure goals, programs,

activities, and personnel practices are consistent with and

contribute to the University's mission. Lead employees for maximum

performance and dedication, fostering a positive and productive

work environment. Complete performance management feedback and

goals timely and per requirements, offering constructive feedback

and developing improvement plans.

Functional and Supervisory Relationships

Reports to the Web Services Director
Supervises the following positions: web specialists (web

content editors)

Requirements

Job Requirements

Clear understanding of marketing and branding in the online

space

Knowledge of WCAG 2.2 web accessibility requirements
Proficient in articulating messages with clarity and tact in

both written and verbal forms of communication

Skilled in proactively engaging in responsibilities while

respecting established roles and protocols

Strong attention to detail and commitment to quality
Ability to work both independently and collaboratively to

consistently meet deadlines in a fast-paced environment

Minimum Qualifications

Bachelor's degree from a college or university accredited by a

U.S. Department of Education or internationally recognized

organization

2-3 years leadership experience in web marketing

communications, writing, editing, content creation or related

areas

Experience using a web content management system (CMS)
Experience in search engine optimization (SEO) best

practices

Excellent organizational and project management skills
Experience delivering regular project status reports
Applicants must address in their application the ability to

work with culturally diverse populations

Preferred Qualifications

Experience in higher education
Knowledge of Drupal CMS
Experience in Google Analytics
Experience using a web governance platform for accessibility

and quality assurance

Experience using project management tools
Experience using a ticketing system for website requests and

updates

Experience using Jotform

Additional Information

Professional Rank and Salary Grade: Senior Staff Assistant, SL3,

$68,000 - $70,000

Special Note: Visa sponsorship is not available for this position.

If you currently need sponsorship or will need it in the future to

maintain employment authorization, you do not meet eligibility

requirements.

The Jeanne Clery Disclosure of Campus Security Policy and Campus

Crime Statistics Act, or Clery Act, mandates that all Title IV

institutions, without exception, prepare, publish and distribute an

Annual Security Report. This report consists of two basic parts:

disclosure of the University's crime statistics for the past three

years; and disclosures regarding the University's current campus

security policies. The University at Albany's Annual Security

Report is available in portable document format [PDF] by clicking

this link http://police.albany.edu/ASR.shtml

Pursuant to NYS Labor Law 194-A, no State entity, as defined by the

Law, is permitted to rely on, orally or in writing seek, request,

or require in any form, that an applicant for employment provide

his or her current wage, or salary history as a condition to be

interviewed, or as a condition of continuing to be considered for

an offer of employment, until such time as the applicant is

extended a conditional offer of employment with compensation, and

for the purpose of verifying information, may such requests be

made. If such information has been requested from you before such

time, please contact the Governor's Office of Employee Relations at

(518) 474-6988 or via email at info@goer.ny.gov.

THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER

Please apply online via http://albany.interviewexchange.com/candapply.jsp?JOBID=187921

Application Instructions

Applicants MUST submit the following documents

Resume
Cover letter stating all the required minimum qualifications

and any of the applicable preferred qualifications

Submit 3-5 samples of your web marketing writing or editing

work. These examples should showcase your ability to create

engaging, effective content that is optimized for the web.

Applicants must address their ability to work within a

culturally diverse population in their application

List of 3 professional references with e-mail addresses and

telephone numbers

Note : After submitting your resume, the subsequent pages

give you instructions for uploading additional documents (i.e.

cover letter etc.).

See the FAQ for using our online system. Please contact us if you need assistance applying

through this website.

Returning Applicants - Login to your UAlbany Careers Account to check your

completed application.

Closing date for receipt of applications: June 20,

2025

Qualifications

Stay current with industry trends and best practices in web
Clear understanding of marketing and branding in the online
Knowledge of WCAG 2.2 web accessibility requirements
Proficient in articulating messages with clarity and tact in
both written and verbal forms of communication
Skilled in proactively engaging in responsibilities while
Strong attention to detail and commitment to quality
Ability to work both independently and collaboratively to
consistently meet deadlines in a fast-paced environment
Bachelor's degree from a college or university accredited by a
Department of Education or internationally recognized
2-3 years leadership experience in web marketing
communications, writing, editing, content creation or related
Experience using a web content management system (CMS)
Experience in search engine optimization (SEO) best
Excellent organizational and project management skills
Experience delivering regular project status reports
Applicants must address in their application the ability to
work with culturally diverse populations
Experience using project management tools
Experience using a ticketing system for website requests and
Experience using Jotform
years; and disclosures regarding the University's current campus
or require in any form, that an applicant for employment provide
his or her current wage, or salary history as a condition to be
interviewed, or as a condition of continuing to be considered for
Cover letter stating all the required minimum qualifications
engaging, effective content that is optimized for the web
Applicants must address their ability to work within a

Benefits

Lead employees for maximum
Professional Rank and Salary Grade: Senior Staff Assistant, SL3,
extended a conditional offer of employment with compensation, and

Responsibilities

reporting to the director of web services
The web content manager will supervise a team of web content
editors, oversee their daily tasks and actively participate in web
Responsibilities include creating, editing and optimizing
University website content, ensuring it's impactful, accurate and
aligned with the University brand
The web content manager will produce content that adheres to the
University's editorial style, web best practices, accessibility
They will collaborate with University
departments to understand their online communications needs, edit
content, advise on best practices and procedures, assist in asset
production and monitor outcomes
Additionally, the incumbent will
provide guidance and training to faculty/staff to maintain a
cohesive and user-friendly online presence
This position will serve as liaison between departments and OCM to
support strategic marketing, enrollment and reputational goals
web content manager will be an integral member of the marketing
department, fostering strong, positive relationships between
departments and OCM while overseeing the web content editors
Supervise and lead a team of web content editors
Oversee the web content editors' daily work and be their first
point contact for direction and feedback
Provide coverage for web content editors' work during staff
Take a leadership role in website projects
Collaborate with academic and administrative departments to
provide guidance on and lead in the execution of clear, effective,
on-brand web-based communications including website architecture,
writing, editing, proofreading, design, layout, monitoring and
updating
Ensure all web content is accurate, optimized for search
engines and adheres to best practices for accessibility and
Utilize a quality assurance platform to identify and correct
accessibility and quality issues in content including broken links,
spelling, grammatical errors and off-brand content
Train and support faculty and staff to use the web content
management system (CMS) and other online applications to create and
maintain web content
Facilitate meetings with site owners and stakeholders to
identify website needs, choose online tools and content that aligns
with established goals
Create and uphold a rigorous schedule to review, refresh, renew
and remove site content
Work with the creative team, web designers and developers to
provide creative, effective and on-brand solutions in the online
Provide regular project status reports and communicate new site
launches and major updates
Routinely monitor website performance using quantitative and
qualitative analytics to continuously improve content and user
content management and digital marketing
Administer and monitor the ticketing system to respond to
Manage the web services departmental email account and respond
Lead and manage direct reports/team providing guidance,
support, and performance feedback to assure goals, programs,
activities, and personnel practices are consistent with and
contribute to the University's mission
performance and dedication, fostering a positive and productive
Complete performance management feedback and
goals timely and per requirements, offering constructive feedback
and developing improvement plans
Functional and Supervisory Relationships:
Reports to the Web Services Director
Supervises the following positions: web specialists (web
respecting established roles and protocols
Crime Statistics Act, or Clery Act, mandates that all Title IV
institutions, without exception, prepare, publish and distribute an

Web Content Manager - Office of Communications and Marketing

Job Type