Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

The Sr. Director of Regional Merchandising and Pricing is entrusted with spearheading the regional merchandising strategy and execution for our most critical market, the Americas region. This pivotal role is dedicated to optimizing assortment and pricing strategies to meet the diverse needs of our consumer base. Key responsibilities include crafting consumer-centric, brand-enhancing, and profitable assortments to drive sales objectives. The position demands an astute understanding of consumer behavior, market trends, and competitive dynamics to maximize our assortment in the marketplace. This influential leader will partner cross-functionally to develop robust growth plans by category and channel, identifying and seizing market opportunities to ensure sustained growth and elevated brand presence.

Your Impact

Strategic Planning and Execution

Develop and execute regional category strategies in partnership with Global Category GMs, aligning with financial goals and seasonal plans.
Implement regional merchandising and pricing strategies to support the brand vision and business objectives, including lifecycle and franchise plans.
Identify and drive growth opportunities by analyzing market trends, consumer insights, and competitive landscape to expand market share and enhance brand presence.

Segmentation, Marketplace Management, and Merchandising Execution

Oversee the execution of brand-enhancing and profitable assortments across all categories and divisions to maximize sales and drive productivity.
Develop and implement consumer-centric segmentation and exclusivity strategies to maximize the regional assortment within the marketplace.
Collaborate with Channel Merchandising to create and scale plans for new distribution channels, utilizing long-range channel plans to shape global line architecture.
Oversee Team merchandising across the marketplace and drive the Team channel strategies through execution.

Storytelling & Go-to-Market (GTM)

Champion improvements to the GTM process and optimize milestones to ensure holistic delivery of complete product, story, and distribution plan packages.
Collaborate cross-functionally to build robust GTM activation plans for key innovations, franchises, and product launches. Partner with Channel teams to ensure consistent and impactful execution in-store and online.
Collaborate with Marketing on a holistic regional calendar to drive a consistent cadence of newness and energy, leveraging sports and cultural moments.

Pricing Strategy and Management

Define and implement initial ticket price strategies that align with market conditions and business goals.
Monitor pricing performance, competitive shifts, and macro trends, adjusting strategies as needed to respond to market changes.
Oversee regional promotional plans and ensure they are effectively leveraged.

Performance Monitoring and Reporting

Establish key performance indicators (KPIs) to measure the success of merchandising and pricing strategies.
Review and analyze performance, market and consumer data: Provide insights and recommendations for continuous assortment optimization and in-season strategic actions.

Team Leadership and Development

Manage and mentor a team of Merchants, fostering a high-performance, growth-oriented culture in alignment with regional goals.
Provide guidance, support, and inspiration to team members, promoting professional growth and development.

Qualifications

Ability to lead & influence cross-functional partners through strong and proven relationships
Ability to coach & inspire their direct and extended Merchandising teammates
Consummate collaborator, effective communicator, consensus-builder and influencer
Strong analytical and conceptual skills
Minimum of 10 years relevant merchandising experience in a fast-paced, product-oriented, consumer-driven company, demonstrating proven career growth and increased responsibility; 6+ years as management experience leading high level managers
Experience with a variety of go-to market models (wholesale, direct-to-consumer, retail, digital, etc.) in a matrixed organization
Track record of successfully motivating, collaborating with & influencing functional & cross functional teammates across all levels of the organization (leadership, to peers to entry level)
Driven by intellectual curiosity, passionate about success, and driving a growth-oriented culture.
Track record of leading and managing teams through processes and change across a highly matrixed organization

Workplace Location

Location: This individual must reside within commuting distance from our Baltimore office.
Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.

Relocation

Relocation Provided

Base Compensation

$225,729.00 - $310,377.10 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

#LI-Hybrid

#LI-MD1

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

Qualifications

Ability to lead & influence cross-functional partners through strong and proven relationships
Ability to coach & inspire their direct and extended Merchandising teammates
Consummate collaborator, effective communicator, consensus-builder and influencer
Strong analytical and conceptual skills
Minimum of 10 years relevant merchandising experience in a fast-paced, product-oriented, consumer-driven company, demonstrating proven career growth and increased responsibility; 6+ years as management experience leading high level managers
Experience with a variety of go-to market models (wholesale, direct-to-consumer, retail, digital, etc.) in a matrixed organization
Track record of successfully motivating, collaborating with & influencing functional & cross functional teammates across all levels of the organization (leadership, to peers to entry level)
Driven by intellectual curiosity, passionate about success, and driving a growth-oriented culture
Track record of leading and managing teams through processes and change across a highly matrixed organization

Benefits

Beginning September 8, 2025, the in-office requirement will increase to 4 days per week
Relocation Provided
Base Compensation
$225,729.00 - $310,377.10 USD
Most new hires fall within this range and have the opportunity to earn more over time
Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position
Base salary is only one component of our competitive Total Rewards package
Benefits & Perks
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Responsibilities

Director of Regional Merchandising and Pricing is entrusted with spearheading the regional merchandising strategy and execution for our most critical market, the Americas region
This pivotal role is dedicated to optimizing assortment and pricing strategies to meet the diverse needs of our consumer base
Key responsibilities include crafting consumer-centric, brand-enhancing, and profitable assortments to drive sales objectives
The position demands an astute understanding of consumer behavior, market trends, and competitive dynamics to maximize our assortment in the marketplace
This influential leader will partner cross-functionally to develop robust growth plans by category and channel, identifying and seizing market opportunities to ensure sustained growth and elevated brand presence
Strategic Planning and Execution
Develop and execute regional category strategies in partnership with Global Category GMs, aligning with financial goals and seasonal plans
Implement regional merchandising and pricing strategies to support the brand vision and business objectives, including lifecycle and franchise plans
Identify and drive growth opportunities by analyzing market trends, consumer insights, and competitive landscape to expand market share and enhance brand presence
Segmentation, Marketplace Management, and Merchandising Execution
Oversee the execution of brand-enhancing and profitable assortments across all categories and divisions to maximize sales and drive productivity
Develop and implement consumer-centric segmentation and exclusivity strategies to maximize the regional assortment within the marketplace
Collaborate with Channel Merchandising to create and scale plans for new distribution channels, utilizing long-range channel plans to shape global line architecture
Oversee Team merchandising across the marketplace and drive the Team channel strategies through execution
Storytelling & Go-to-Market (GTM)
Champion improvements to the GTM process and optimize milestones to ensure holistic delivery of complete product, story, and distribution plan packages
Collaborate cross-functionally to build robust GTM activation plans for key innovations, franchises, and product launches
Partner with Channel teams to ensure consistent and impactful execution in-store and online
Collaborate with Marketing on a holistic regional calendar to drive a consistent cadence of newness and energy, leveraging sports and cultural moments
Pricing Strategy and Management
Define and implement initial ticket price strategies that align with market conditions and business goals
Monitor pricing performance, competitive shifts, and macro trends, adjusting strategies as needed to respond to market changes
Oversee regional promotional plans and ensure they are effectively leveraged
Performance Monitoring and Reporting
Establish key performance indicators (KPIs) to measure the success of merchandising and pricing strategies
Review and analyze performance, market and consumer data: Provide insights and recommendations for continuous assortment optimization and in-season strategic actions
Team Leadership and Development
Manage and mentor a team of Merchants, fostering a high-performance, growth-oriented culture in alignment with regional goals
Provide guidance, support, and inspiration to team members, promoting professional growth and development
Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025

Sr. Director, Regional Merchandising & Pricing

Job Type