The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love.

By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.

Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing.

Engineering Brand Love through the courageous ambitions of our people and our clients.

The agency has significant momentum and we’re still growing. Come join our team!

SUMMARY

We are looking for a smart, experienced, and motivated Paid Social Coordinator to join our Sacramento team.

The Paid Social Coordinator is responsible for supporting multiple client campaigns using in-house managed media platforms including Google, Facebook and other digital and social channels. Responsibilities will include campaign setup, optimization, reporting and budget management across PM platforms.

This is a hybrid work from home/office position (in-office attendance is required on Tuesdays & Thursdays) and the candidate must live near Sacramento.

At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.

Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.

WHAT YOU’LL DO

Campaign Execution

Assist planning team with campaign setup and monitoring
Manage Campaign Workbooks and documentation to ensure smooth and accurate execution of campaigns
Track and monitor ongoing campaigns including budget pacing and performance to KPIs
Build an understanding of platform creative and executional media best practices
Develop understanding of Performance Marketing ad platforms (Google Ads, Facebook Business Manager, Pinterest, Snapchat, LinkedIn, Google Search, TikTok, and others)
Gather performance data to be used in campaign reporting documents
Analyze campaign performance and recommend necessary optimizations
Generate reports from external and internal data sources
Work with internal teams and external vendors to identify optimizations, new strategies, and campaign tactics

Campaign Planning

Participate in analysis of campaigns and historical data to inform future planning
Collaborate with Media Planners and supervisors in the planning and development of campaign strategy
Is in the development of media and strategy recommendations

Communication & Collaboration

Collaborate effectively with internal and external parties to ensure client work moves efficiently through the agency from start to finish
Be comfortable providing thoughtful input and feedback in internal meetings
Assist with day-to-day platform partner communications
Willingness to work with a team and jump into a variety of assignments, taking ownership of assigned tasks
Develop strong relationships with internal teams

WHAT YOU’LL BRING

0-2 years equivalent work experience in a Media Coordinator or similar role
BA/BS degree in marketing, communications, or a related field preferred
Internship or other professional agency experience preferred
Strong computer skills including Excel, PowerPoint
Advanced knowledge of Excel (pivot tables and formulas) is a plus
Ability to …
Multi-task and prioritize assignments
Work effectively and efficiently in Excel and PowerPoint
Learn process and systems quickly
Work comfortably with budgets and numbers
Possess strong organization skills and attention to detail
Keep a positive attitude in a fast-paced work environment
Proactively problem solve
Think creatively and analytically
Ability to learn multiple advertising and reporting platforms:
Google Ads and Search
Google Marketing Platform (DCM, DV360)

WHAT YOU’LL GET

The overall target range of base compensation for this role is $54,300 - $59,500. Compensation offered will be determined by additional factors such as location and experience.
Open PTO
40 hours of paid sick time (annually)
Flexible work hours and remote work
Paid holidays + holiday closure between Christmas Eve and New Year’s Day
Company-paid medical, dental, and vision insurance
Life insurance and disability benefits
401k program with employer matching
6 weeks paid parental leave
Employee bonus referrals
Dog-friendly offices
Company-provided snacks and beverages (yes, beer/wine included)
… and lots more!

Requirements

Must be authorized to work in the U.S. without the need for visa sponsorship.

Qualifications

0-2 years equivalent work experience in a Media Coordinator or similar role
Strong computer skills including Excel, PowerPoint
Ability to …
Multi-task and prioritize assignments
Work effectively and efficiently in Excel and PowerPoint
Learn process and systems quickly
Work comfortably with budgets and numbers
Possess strong organization skills and attention to detail
Keep a positive attitude in a fast-paced work environment
Proactively problem solve
Think creatively and analytically
Ability to learn multiple advertising and reporting platforms:
Must be authorized to work in the U.S. without the need for visa sponsorship

Benefits

The overall target range of base compensation for this role is $54,300 - $59,500
Compensation offered will be determined by additional factors such as location and experience
Open PTO
40 hours of paid sick time (annually)
Flexible work hours and remote work
Paid holidays + holiday closure between Christmas Eve and New Year’s Day
Company-paid medical, dental, and vision insurance
Life insurance and disability benefits
401k program with employer matching
6 weeks paid parental leave
Employee bonus referrals
Dog-friendly offices
Company-provided snacks and beverages (yes, beer/wine included)

Responsibilities

The Paid Social Coordinator is responsible for supporting multiple client campaigns using in-house managed media platforms including Google, Facebook and other digital and social channels
Responsibilities will include campaign setup, optimization, reporting and budget management across PM platforms
Campaign Execution
Assist planning team with campaign setup and monitoring
Manage Campaign Workbooks and documentation to ensure smooth and accurate execution of campaigns
Track and monitor ongoing campaigns including budget pacing and performance to KPIs
Build an understanding of platform creative and executional media best practices
Develop understanding of Performance Marketing ad platforms (Google Ads, Facebook Business Manager, Pinterest, Snapchat, LinkedIn, Google Search, TikTok, and others)
Gather performance data to be used in campaign reporting documents
Analyze campaign performance and recommend necessary optimizations
Generate reports from external and internal data sources
Work with internal teams and external vendors to identify optimizations, new strategies, and campaign tactics
Campaign Planning
Participate in analysis of campaigns and historical data to inform future planning
Collaborate with Media Planners and supervisors in the planning and development of campaign strategy
Is in the development of media and strategy recommendations
Communication & Collaboration
Collaborate effectively with internal and external parties to ensure client work moves efficiently through the agency from start to finish
Be comfortable providing thoughtful input and feedback in internal meetings
Assist with day-to-day platform partner communications
Willingness to work with a team and jump into a variety of assignments, taking ownership of assigned tasks
Develop strong relationships with internal teams

Paid Social Coordinator

Job Type