Digital, Social Media, & Influencer Strategist

Hoover Institution, Stanford, California, United States

New

Marketing

Post Date 5 days ago

Requisition # 105923

About Stanford University's Hoover Institution

The Hoover Institution on War, Revolution, and Peace is a public policy research center devoted to the advanced study of economics, politics, history, and political economy-both domestic and foreign-as well as international affairs.

Founded in 1919 by Herbert Hoover before he became the thirty-first president of the United States, the Institution began as a repository of historical material gathered at the end of World War I. The library and archives have grown to be among the largest private repositories of documents on twentieth-century political and economic history. Over time the Institution expanded its mission from collecting archival material to conducting advanced research on contemporary history and economics and applying this scholarship to current public policy challenges.

With its eminent scholars and world-renowned library and archives, the Hoover Institution seeks to improve the human condition by advancing ideas that promote economic opportunity and prosperity while securing and safeguarding peace for America and all humanity.

JOB PURPOSE

The Hoover Institution is seeking a dynamic and experienced Digital, Social Media, & Influencer Strategist to enhance our online presence and engage with multiple audiences. This role involves developing and executing comprehensive social media strategies, managing digital campaigns, and collaborating with scholars and staff to promote the Institution's research and events.

The Digital Media, Social, and Influencer Strategist will develop and execute comprehensive social media, influencer, and digital marketing strategies to enhance the Hoover Institution's brand awareness and audience engagement. This role will oversee social media strategy, content calendar management, audience analysis, and platform-specific engagement while collaborating with the social media community manager. Additionally, the strategist will identify and cultivate influencer partnerships, guide campaign development, and assess performance metrics. They will also support digital marketing initiatives, web strategy, and content integration, ensuring alignment with institutional goals and emerging digital trends.

This position would report to our Chief Creative Officer.

Candidates with knowledge of Hoover Institution and public policy landscape we operate in, are preferred.

CORE DUTIES *

Lead digital community-building.
Manage development and implementation of digital community strategy for a school/ VP area; including how to engage customers and fundamentally impact their relationship with the group, organization or unit.
Responsible for ownership and management of multiple digital channels. Oversee editorial and brand strategy and voice (of the content through the channels).
Liaise with internal stakeholders such as program teams, service teams, IT, campus partners to achieve program goals and to ensure coordination.
Manage constituent complaints and reputational issues and other high priorities on digital channels.
Interact with other departments, organizations and senior staff.
The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

ADDITIONAL CORE DUTIES *

Social Strategy Responsibilities

Social Media Strategy Development: Design and implement social media strategies that align with the Institution's objectives, enhancing brand awareness and audience engagement working with our social media community manager.
Content Calendar Management: Develop and manage a content calendar in partnership with our social media community manager to ensure consistent and timely posting across all social media platforms.
Audience Analysis: Conduct research to identify and understand target audience demographics, preferences, and behaviors to inform content creation and engagement strategies.
Platform Management: Oversee the Institution's presence on various social media platforms, ensuring content is tailored to platform-specific audiences and best practices.
Engagement Strategies: Develop and implement strategies to increase audience engagement

Influencer Strategy Responsibilities

Influencer Identification: Research and identify potential influencers whose audiences align with the Hoover Institution's mission and values.
Campaign Development: Design and execute influencer marketing campaigns that effectively promote the Institution's research, events, and initiatives.
Content Oversight: Guide influencers in creating content that aligns with the Institution's brand and messaging, ensuring accuracy and consistency.
Performance Analysis: Work with performance analytics team to evaluate the success of influencer partnerships through metrics such as engagement, reach, and conversions, and adjust strategies accordingly.

Digital Strategy Responsibilities

Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies that align with the Institution's goals, enhancing brand awareness and driving engagement.
Performance Analysis: Work with performance analytics team to assess the performance of digital campaigns, interpret data to gain insights, and adjust strategies to optimize results.
Web Strategy Development: Assist the web team with the creation and implementation of a comprehensive web strategy that aligns with the Institution's objectives, ensuring an effective online presence.
Content Integration: Ensure seamless integration of content across the website, aligning with digital marketing and social media efforts.
Trend Monitoring: Stay informed about emerging digital trends and technologies to ensure the Hoover Institution remains at the forefront of digital engagement.

MINIMUM REQUIREMENTS

Education & Experience

Bachelor's degree and minimum 5 years of relevant experience or a combination of education and relevant experience.

Knowledge, Skills, and Abilities

Knowledge of the web, technology, social platforms, current and future trends
Excellent writing and analytical skills
Strong strategic outlook and ability to leverage current and future trends to help an organization succeed at the broadest level, across groups, teams or units
Subject matter expertise in digital community development.
Ability to interact effectively and tactfully with senior staff and other members of the academic community.
Experience leading highly-functioning teams.

Preferred/Desired Knowledge, Skills, and Abilities :

SEO & SEM Proficiency: Understanding of search engine optimization (SEO) and search engine marketing (SEM) strategies to enhance digital reach and discoverability.
Paid Social & Digital Advertising: Experience managing paid social media campaigns and digital advertising strategies, including audience targeting and performance optimization.
Analytics & Performance Measurement: Proficiency with analytics tools (Google Analytics, Sprout Social, Meta Business Suite, etc.) to assess digital and social media performance and inform strategy.
Multimedia Content Strategy: Understanding of video, podcasting, and other multimedia formats, including best practices for engagement and distribution.
Influencer & Partnership Negotiation: Strong skills in influencer outreach, contract negotiation, and relationship management to build strategic alliances.

Certifications and Licenses

None

PHYSICAL REQUIREMENTS *

Constantly perform desk-based computer tasks.
Frequently sitting.
Occasionally stand/walk, reach/work above shoulders, grasp lightly/fine manipulation, grasp forcefully, use a telephone, sort/file paperwork or parts, lift/carry/push/pull objects that weigh up to 10 pounds.
Rarely twist/bend/stoop/squat, kneel/crawl.
Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting acontact form.

WORKING CONDITIONS

Occasional work on evenings and weekends

The expected pay range for this position is $134,164 - $154,529 per annum.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford's extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

WORK STANDARDS

Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients as well as with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Additional Information

Schedule: Full-time
Job Code: 4914
Employee Status: Regular
Grade: J
Requisition ID: 105923
Work Arrangement : Hybrid Eligible, On Site

Qualifications

Bachelor's degree and minimum 5 years of relevant experience or a combination of education and relevant experience
Knowledge of the web, technology, social platforms, current and future trends
Excellent writing and analytical skills
Strong strategic outlook and ability to leverage current and future trends to help an organization succeed at the broadest level, across groups, teams or units
Subject matter expertise in digital community development
Ability to interact effectively and tactfully with senior staff and other members of the academic community
Experience leading highly-functioning teams
to assess digital and social media performance and inform strategy
None
Constantly perform desk-based computer tasks
Occasionally stand/walk, reach/work above shoulders, grasp lightly/fine manipulation, grasp forcefully, use a telephone, sort/file paperwork or parts, lift/carry/push/pull objects that weigh up to 10 pounds
Rarely twist/bend/stoop/squat, kneel/crawl

Benefits

The expected pay range for this position is $134,164 - $154,529 per annum
Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position
Schedule: Full-time

Responsibilities

This role involves developing and executing comprehensive social media strategies, managing digital campaigns, and collaborating with scholars and staff to promote the Institution's research and events
The Digital Media, Social, and Influencer Strategist will develop and execute comprehensive social media, influencer, and digital marketing strategies to enhance the Hoover Institution's brand awareness and audience engagement
This role will oversee social media strategy, content calendar management, audience analysis, and platform-specific engagement while collaborating with the social media community manager
Additionally, the strategist will identify and cultivate influencer partnerships, guide campaign development, and assess performance metrics
They will also support digital marketing initiatives, web strategy, and content integration, ensuring alignment with institutional goals and emerging digital trends
This position would report to our Chief Creative Officer
Lead digital community-building
Manage development and implementation of digital community strategy for a school/ VP area; including how to engage customers and fundamentally impact their relationship with the group, organization or unit
Responsible for ownership and management of multiple digital channels
Oversee editorial and brand strategy and voice (of the content through the channels)
Liaise with internal stakeholders such as program teams, service teams, IT, campus partners to achieve program goals and to ensure coordination
Manage constituent complaints and reputational issues and other high priorities on digital channels
Interact with other departments, organizations and senior staff
The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities
Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility
Employees may also perform other duties as assigned
Social Media Strategy Development: Design and implement social media strategies that align with the Institution's objectives, enhancing brand awareness and audience engagement working with our social media community manager
Content Calendar Management: Develop and manage a content calendar in partnership with our social media community manager to ensure consistent and timely posting across all social media platforms
Audience Analysis: Conduct research to identify and understand target audience demographics, preferences, and behaviors to inform content creation and engagement strategies
Platform Management: Oversee the Institution's presence on various social media platforms, ensuring content is tailored to platform-specific audiences and best practices
Engagement Strategies: Develop and implement strategies to increase audience engagement
Influencer Identification: Research and identify potential influencers whose audiences align with the Hoover Institution's mission and values
Campaign Development: Design and execute influencer marketing campaigns that effectively promote the Institution's research, events, and initiatives
Content Oversight: Guide influencers in creating content that aligns with the Institution's brand and messaging, ensuring accuracy and consistency
Performance Analysis: Work with performance analytics team to evaluate the success of influencer partnerships through metrics such as engagement, reach, and conversions, and adjust strategies accordingly
Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies that align with the Institution's goals, enhancing brand awareness and driving engagement
Performance Analysis: Work with performance analytics team to assess the performance of digital campaigns, interpret data to gain insights, and adjust strategies to optimize results
Web Strategy Development: Assist the web team with the creation and implementation of a comprehensive web strategy that aligns with the Institution's objectives, ensuring an effective online presence
Content Integration: Ensure seamless integration of content across the website, aligning with digital marketing and social media efforts
Trend Monitoring: Stay informed about emerging digital trends and technologies to ensure the Hoover Institution remains at the forefront of digital engagement
Multimedia Content Strategy: Understanding of video, podcasting, and other multimedia formats, including best practices for engagement and distribution
Influencer & Partnership Negotiation: Strong skills in influencer outreach, contract negotiation, and relationship management to build strategic alliances
Frequently sitting
Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities
Occasional work on evenings and weekends
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients as well as with external organizations
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu

Digital, Social Media, & Influencer Strategist

Job Type