ABOUT THE ROLE

The Performance Marketing Media Manager will lead day to day implementation and strategic recommendations across Biddable channels. Paid Social forms a large part of this role but experience in other biddable platforms to some level will be needed.

In this role you will act as the interface between the UK based buying teams and our clients and client teams in NYC across key accounts. You’ll work both independently and with cross-functional teams to ensure our entertainment clients’ campaigns are performing at their peak. This is a hands-on role in a fast-moving startup environment, perfect for a candidate with agency experience who can adapt quickly and wear multiple hats to drive results. This role will be hands-on in-platform and will also need a level of strategic thinking to support our teams on the ground in NYC. A high level of support and mentoring will also be provided from the UK based buying teams.

RESPONSIBILITIES

Campaign Execution

Working alongside channel teams and client teams build out campaigns to deliver on client needs and requirements.
Ensure ongoing optimisation of campaigns in line with client goals.
Ensure timely swapping of assets as required.
Ensure budget optimisation and flighting.
Liaising with technical teams to ensure best in class tracking.

Strategy

Develop biddable media strategies that complement clients’ wider marketing goals.
Partner with teams to create media plans to deliver on client objectives / goals.
Partner with internal teams outside Media to ensure approaches are full funnel.
Partner with internal teams to ensure media strategies are powered by data & insights.
Advocate for data-driven decision-making, utilizing insights to optimize media investments and drive ticket sales.

Collaboration

As a cross market and functional organisation this role will require a high level of collaboration.
Liaise with in-market partners and media owners to ensure work is tailored for the USA market.

Client Management

Working alongside our Account Director’s / Account Manager’s in the US, provide trusted advice and insight on biddable recommendations and performance updates.
Identify opportunities for campaign expansion and innovation, contributing to business growth across biddable channels.
Working with the UK team, ensure we are providing the latest industry developments to our clients and US colleagues.

Industry Knowledge

Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies.
Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks.
Establish and develop relationships with US media owners
Keep abreast of changes in the NYC and broader US media landscape
Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent.
Represent SINE at various industry conferences and events, building the company’s presence and network.
Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

ABOUT YOU

As part of our dynamic team, you’ll need to demonstrate the following:

Strong experience of building and optimising campaigns across biddable channels, especially Paid Social.
Understanding of Strategic campaign management experience, ideally within the relevant industry sector.
Understanding of full funnel media.
Experience of building media plans across multiple channels.
Experience of supporting pitches is desired.
Demonstrated ability to translate client objectives into actionable data-led strategies
Strong analytical planning skills, with a track record of successful problem-solving.
Excellent communication, negotiation, and presentation skills.
Confidence in communicating with a broad range of key stakeholders, anticipating client needs and managing client relationships.
Ability to influence and consult with stakeholders to ensure best outcomes on behalf of SINE and our clients.
Collaborative and team-oriented approach, with excellent interpersonal skills.
Demonstrable ability to work effectively with teams across different time zones and regions, particularly with UK-based colleagues.
Ability to manage a varied workload which at times will be very busy.
A calm, measured and mature approach to challenging situations presented by team members, clients or other stakeholders.
Creative problem-solver with a proactive mindset, adept at navigating change and ambiguity.
Embodies and champions SINE’s values of Knowledge & Expertise, Transparency, Collaboration, Innovation and Passion.

BENEFITS

A competitive salary between $70,000- $94,000, commensurate with experience
24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)
3pm finish on a Friday
Access to 401(K) Retirement Plan
Access to Company subsidised healthcare and dental care
Hybrid working and working from home equipment allowance
An abundance of free tickets to live events
Structured personal development, a customised training program and opportunities to attend industry conferences
An active social events calendar and opportunity to input into the social calendar
Opportunities to help further shape the business culture and agency benefits.

LOCATION

Our New York office is based in the heart of Time Square. We currently operate a hybrid working week, including Tuesday-Thursday in the office with the option to work remotely on Mondays and Fridays.

ABOUT US

SINE Digital is the pre-eminent disruptive performance marketing agency with offices in London's West End and New York. We connect people to the experiences they love through designing and delivering cutting-edge digital solutions for some of the biggest names in live entertainment, fashion and e-commerce. Our data-driven expertise in strategic digital marketing consultancy and digital marketing insight is built on years of commercial experience. We prioritise our people and are committed to fostering an exceptional work environment and positive company culture. Together, we’ve shaped a company that consistently breaks the mould and strives for excellence.

At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, color, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at (url removed) — we’re here to ensure you have what you need to show up as your best self.

Qualifications

Strong experience of building and optimising campaigns across biddable channels, especially Paid Social
Understanding of Strategic campaign management experience, ideally within the relevant industry sector
Experience of building media plans across multiple channels
Demonstrated ability to translate client objectives into actionable data-led strategies
Strong analytical planning skills, with a track record of successful problem-solving
Excellent communication, negotiation, and presentation skills
Confidence in communicating with a broad range of key stakeholders, anticipating client needs and managing client relationships
Collaborative and team-oriented approach, with excellent interpersonal skills
Demonstrable ability to work effectively with teams across different time zones and regions, particularly with UK-based colleagues
A calm, measured and mature approach to challenging situations presented by team members, clients or other stakeholders
Creative problem-solver with a proactive mindset, adept at navigating change and ambiguity
Embodies and champions SINE’s values of Knowledge & Expertise, Transparency, Collaboration, Innovation and Passion

Benefits

A competitive salary between $70,000- $94,000, commensurate with experience
24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)
3pm finish on a Friday
Access to 401(K) Retirement Plan
Access to Company subsidised healthcare and dental care
Hybrid working and working from home equipment allowance
An abundance of free tickets to live events
Structured personal development, a customised training program and opportunities to attend industry conferences
An active social events calendar and opportunity to input into the social calendar
Opportunities to help further shape the business culture and agency benefits

Responsibilities

The Performance Marketing Media Manager will lead day to day implementation and strategic recommendations across Biddable channels
Paid Social forms a large part of this role but experience in other biddable platforms to some level will be needed
In this role you will act as the interface between the UK based buying teams and our clients and client teams in NYC across key accounts
You’ll work both independently and with cross-functional teams to ensure our entertainment clients’ campaigns are performing at their peak
This is a hands-on role in a fast-moving startup environment, perfect for a candidate with agency experience who can adapt quickly and wear multiple hats to drive results
This role will be hands-on in-platform and will also need a level of strategic thinking to support our teams on the ground in NYC
A high level of support and mentoring will also be provided from the UK based buying teams
Working alongside channel teams and client teams build out campaigns to deliver on client needs and requirements
Ensure ongoing optimisation of campaigns in line with client goals
Ensure timely swapping of assets as required
Ensure budget optimisation and flighting
Liaising with technical teams to ensure best in class tracking
Develop biddable media strategies that complement clients’ wider marketing goals
Partner with teams to create media plans to deliver on client objectives / goals
Partner with internal teams outside Media to ensure approaches are full funnel
Partner with internal teams to ensure media strategies are powered by data & insights
Advocate for data-driven decision-making, utilizing insights to optimize media investments and drive ticket sales
As a cross market and functional organisation this role will require a high level of collaboration
Liaise with in-market partners and media owners to ensure work is tailored for the USA market
Client Management
Working alongside our Account Director’s / Account Manager’s in the US, provide trusted advice and insight on biddable recommendations and performance updates
Identify opportunities for campaign expansion and innovation, contributing to business growth across biddable channels
Working with the UK team, ensure we are providing the latest industry developments to our clients and US colleagues
Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
Establish and develop relationships with US media owners
Keep abreast of changes in the NYC and broader US media landscape
Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent
Represent SINE at various industry conferences and events, building the company’s presence and network
Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise
Understanding of full funnel media
Ability to influence and consult with stakeholders to ensure best outcomes on behalf of SINE and our clients
Ability to manage a varied workload which at times will be very busy

Performance Marketing Media Manager (US)

Job Type