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Klaviyo is looking for an experienced Senior Marketing Analyst with expertise in website and channel performance analysis. In this role, you will play a key part in optimizing our website and campaigns to improve conversion rates and user journeys. We're seeking someone with deep knowledge of A/B testing, product-led growth, and digital marketing analytics who can turn insights into strategies for growth.

Who You Are

You are quantitative and curious. You enjoy understanding cause and effect in various business situations. You enjoy finding creative technical solutions to hard problems and are structured in your thinking. You possess a deep understanding of the factors that drive digital interactions, going beyond just digital attribution to explore the underlying causes, such as personal conversations, media exposure, and brand presence in various channels.

Ideal for someone who wants to further the career in analytics.

Bachelor's or Master's degree in data analytics, marketing analytics, economics, statistics, or a related field3+ years of experience in marketing analytics, ideally in a B2B SaaS environment (or 2+ years with an advanced degree)

Proficient in GA/GA4, Optimizely, SQL, and data visualization tools like Tableau and Thought Spot Strong analytical skills with the ability to turn data into actionable insights.

Excellent communicator, able to present findings to both technical and non-technical audiences

Effective project manager with the ability to prioritize and manage multiple projects

If you are a highly motivated and data-driven individual who thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity to join our team as a Senior Marketing Analyst How You'll Make a Difference:

Partner with the web team to execute and track web experiments that optimize user experience and conversions

Analyze on-site behavior from marketing channels to assess performance and identify optimization opportunities

Leverage data visualization tools to build performance monitoring dashboards that enable Marketing functional teams to self-serve insights and analytics

Work with the web, campaign, and paid digital teams to ensure marketing initiatives align with site optimizations

Create and maintain dashboards that enable marketing teams to access insights and analytics

Collaborate with the Business Intelligence team in the maintenance and integrity of data models for ongoing reporting

Report insights and performance metrics to the web team and key stakeholders

Stay updated on industry trends and best practices in marketing analytics

Massachusetts Applicants

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work

addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Please visit Klaviyo Rewards to find out more about our Total Rewards package.

Your recruiter can provide more details about the…

Qualifications

You are quantitative and curious
You enjoy understanding cause and effect in various business situations
You enjoy finding creative technical solutions to hard problems and are structured in your thinking
You possess a deep understanding of the factors that drive digital interactions, going beyond just digital attribution to explore the underlying causes, such as personal conversations, media exposure, and brand presence in various channels
Ideal for someone who wants to further the career in analytics
Bachelor's or Master's degree in data analytics, marketing analytics, economics, statistics, or a related field3+ years of experience in marketing analytics, ideally in a B2B SaaS environment (or 2+ years with an advanced degree)
Proficient in GA/GA4, Optimizely, SQL, and data visualization tools like Tableau and Thought Spot Strong analytical skills with the ability to turn data into actionable insights
Excellent communicator, able to present findings to both technical and non-technical audiences
Effective project manager with the ability to prioritize and manage multiple projects
If you are a highly motivated and data-driven individual who thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity to join our team as a Senior Marketing Analyst How You'll Make a Difference:

Benefits

The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work
addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility

Responsibilities

In this role, you will play a key part in optimizing our website and campaigns to improve conversion rates and user journeys
Partner with the web team to execute and track web experiments that optimize user experience and conversions
Analyze on-site behavior from marketing channels to assess performance and identify optimization opportunities
Leverage data visualization tools to build performance monitoring dashboards that enable Marketing functional teams to self-serve insights and analytics
Work with the web, campaign, and paid digital teams to ensure marketing initiatives align with site optimizations
Create and maintain dashboards that enable marketing teams to access insights and analytics
Collaborate with the Business Intelligence team in the maintenance and integrity of data models for ongoing reporting
Report insights and performance metrics to the web team and key stakeholders
Stay updated on industry trends and best practices in marketing analytics

Senior Marketing Analyst, Web and Experimentation

Job Type