Location: Hybrid (needs to be in driving distance of Phoenix, AZ)

Reports to: Director of Online Marketing

Overview

Imaging Brands, an Arizona-based developer of innovative, high-tech accessories serving the needs of professional photographers, is seeking a skilled Social Media Coordinator and Content Producer to work with our online engagement, social media communications and community efforts.

We’re looking for an individual who is equal parts strategist, communicator and creator. This dynamic role is ideal for someone who thrives in a small-team environment and can own the full spectrum of content ideation, production and distribution — from campaign strategy and development to shooting product videos and lifestyle content. You’ll engage with our digital audience and shape our visual identity across online & social platforms, building lasting connections with both B2C and B2B audiences.

Key Responsibilities

Social Media Strategy & Execution

Analyze and optimize the current digital marketing and social strategy; identify growth opportunities
Develop and execute a comprehensive organic and paid social media strategy aligned with company goals
Plan and manage the editorial calendar across Instagram, YouTube, Reddit, Facebook, with the potential to grow into TikTok, LinkedIn and other emerging platforms
Manage daily posting, community engagement, customer interactions, and follower growth
Lead influencer collaborations, UGC campaigns, and partnerships to expand reach and engagement
Monitor platform trends, analytics, and performance metrics to continually optimize content and strategy
Willingness to understand the benefits and drawbacks of AI tools and use them appropriately according to our industry and company standards

Content Creation & Production

Produce high-quality short and long-form content including videos, stills, reels, product photos, product ads, and promotional campaigns
Script, storyboard, shoot, and edit content for web, email, social platforms, in-store screens, and training programs
Capture lifestyle and product photography for new launches and catalog updates
Cover events, interviews, and product demos with end-to-end video production capabilities
Repurpose and refresh existing content based on performance metrics and evolving brand needs
Maintain consistent brand storytelling through visual and written content across all channels

Collaboration & Communication

Work closely with Marketing, Sales, and Customer Service teams to ensure brand and message alignment
Support product launches with compelling digital assets and coordinated content rollouts
Provide customer education through engaging visuals, how-to videos, and product explainers
Communicate campaign impact through analytics, insights, and reports

Why Join Us?

Be part of a small, empowered team where your efforts will have a direct impact
Create and shape content that engages and supports creative professionals worldwide
Work in a collaborative & creative environment where innovation and ideas are valued
Contribute to a brand with a strong visual identity and a loyal, engaged customer base

Benefits

Competitive salary and career growth opportunities, based on experience
Competitive benefits include Health, Dental and Vision with company contribution
Life insurance, AD&D, short-term and long-term disability
Generous 401K Match Program
Excellent Product Discounts
Hybrid/Remote Work Option
Paid time off and sick leave
Increasing vacation time with tenure, additional company days off
Collegial work environment

Benefits

Be part of a small, empowered team where your efforts will have a direct impact
Create and shape content that engages and supports creative professionals worldwide
Work in a collaborative & creative environment where innovation and ideas are valued
Contribute to a brand with a strong visual identity and a loyal, engaged customer base
Competitive salary and career growth opportunities, based on experience
Competitive benefits include Health, Dental and Vision with company contribution
Life insurance, AD&D, short-term and long-term disability
Generous 401K Match Program
Excellent Product Discounts
Hybrid/Remote Work Option
Paid time off and sick leave
Increasing vacation time with tenure, additional company days off
Collegial work environment

Responsibilities

This dynamic role is ideal for someone who thrives in a small-team environment and can own the full spectrum of content ideation, production and distribution — from campaign strategy and development to shooting product videos and lifestyle content
You’ll engage with our digital audience and shape our visual identity across online & social platforms, building lasting connections with both B2C and B2B audiences
Social Media Strategy & Execution
Analyze and optimize the current digital marketing and social strategy; identify growth opportunities
Develop and execute a comprehensive organic and paid social media strategy aligned with company goals
Plan and manage the editorial calendar across Instagram, YouTube, Reddit, Facebook, with the potential to grow into TikTok, LinkedIn and other emerging platforms
Manage daily posting, community engagement, customer interactions, and follower growth
Lead influencer collaborations, UGC campaigns, and partnerships to expand reach and engagement
Monitor platform trends, analytics, and performance metrics to continually optimize content and strategy
Willingness to understand the benefits and drawbacks of AI tools and use them appropriately according to our industry and company standards
Produce high-quality short and long-form content including videos, stills, reels, product photos, product ads, and promotional campaigns
Script, storyboard, shoot, and edit content for web, email, social platforms, in-store screens, and training programs
Capture lifestyle and product photography for new launches and catalog updates
Cover events, interviews, and product demos with end-to-end video production capabilities
Repurpose and refresh existing content based on performance metrics and evolving brand needs
Maintain consistent brand storytelling through visual and written content across all channels
Collaboration & Communication
Work closely with Marketing, Sales, and Customer Service teams to ensure brand and message alignment
Support product launches with compelling digital assets and coordinated content rollouts
Provide customer education through engaging visuals, how-to videos, and product explainers
Communicate campaign impact through analytics, insights, and reports

Social Media Coordinator and Content Producer

Job Type