Digital Marketing Consultant (Sales – Business Development)

Req #44498

Virtual•

Washington, DC, USA

Job Description

Posted Wednesday, April 30, 2025, 11:00 PM

|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

Position Title: Digital Marketing Consultant (Sales – Business Development)

Work Environment: Must be located in the Washington DC - Baltimore MD Region. Remote - you will work from a home office but make both tech based and in-person sales calls with local business owners within and outside of the geo.

This role requires a highly personable, intelligent individual with the ability to lead sales efforts focused on digital platforms while maintaining an energetic, strategic, and entrepreneurial spirit.

This is a business development role, full cycle sales where you will prospect and close new clients and then collaborate with them to provide a diverse set of advertising and marketing solutions, including:

Establishing and enhancing their online presence through website development, SEO, local listings, and reputation management on social media platforms.
Generating awareness and leads through various methods such as search engine marketing, social media engagement, display advertising, video content, and mobile advertising.
Growing the audience and promoting engagement through brand content solutions and social media marketing.
Managing leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms.
Analyzing the effectiveness of campaigns using comprehensive reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality.

You will have the opportunity to

Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers.
Foster partnerships with local businesses and assist them in achieving their marketing goals through well-integrated marketing plans and comprehensive media solutions.
Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors.
Assist businesses in optimizing their online presence through personalized digital marketing and print marketing strategies.
Identify and comprehend market potential, develop and execute sales strategies across multiple platforms, including digital media, mobile platforms, niche publications, promotions, and traditional newspapers.
Actively pursue and secure new business and revenue streams.
Retain, manage, and expand the client base in the constantly evolving digital landscape.
Collaborate within a team to manage client relationships and sustain and increase account revenue.
Articulate and present our product suite to business decision-makers effectively.
Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings.
Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.
Manage a specified sales pipeline and devise a strategy for long-term sustained success.
Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share.
Utilize CRM (Salesforce) effectively and efficiently, recording all sales activities accurately.

Key Qualifications

Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required). 5+ years of experience in high acquisition, consultative B2B Sales role.
Prior experience and success track record building a new book of business.
A problem solver who thrives on challenges and can simplify complex issues.
Possesses a competitive nature and a collaborative team spirit.
Excellent communication and presentation skills.
Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.

Benefits

Uncapped Earnings Potential
Unparalleled digital and marketing training for continuous learning
Intensive 3 week onboarding for new hires
Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HAS, FSA, Life Insurance, Pet Insurance, 401K and more.
Generous Time off package including Company Paid Holidays
Energized and passionate team with a fun and flexible workplace

#LI-SD1; #LI-Remote; #LOCALIQ

The annualized base salary for this role will range between $60,000 and $65,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Job Details

Job Family

Sales

Job Function

Outside Sales

Pay Type

Salary

Digital Marketing Consultant (Sales – Business Development)

Job Type