Join to apply for the Search Engine Optimization Manager (Remote Canada) - Future Opening role at Directive

2 days ago Be among the first 25 applicants

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We focus on Customer Generation, a methodology developed by us, emphasizing SQLs and Customers over traditional metrics like MQLs. We offer Paid Media, SEO / Content, CRO, and Video services, creating comprehensive digital marketing strategies that help our clients hit their SQL targets consistently.

Please note : this role is internally titled Content Marketing Strategist.

The Content Strategists and Sr Content Strategists play a crucial, client-facing role responsible for day-to-day deliverables, creating and managing custom strategies, and communicating with clients and internal teams. They primarily handle Enterprise clients and must have a deep understanding of their service line and its impact across business areas to craft holistic marketing strategies.

The ideal candidate must have a deep understanding of content strategy, technical SEO (site audits, structured data, Core Web Vitals), and the ability to blend technical insights with content initiatives to drive organic growth and search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices

Develop and implement custom marketing strategies aligned with client goals and Directive best practices.
Utilize project phases, historical data, and ongoing campaigns to optimize strategies.
Collaborate with Associate Directors to address challenges and ensure strategic alignment.
Create creative briefs and develop compelling content campaigns based on insights.
Apply frameworks like LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

Analyze data from Google Analytics, CRM, SEMrush, Ahrefs to set measurable goals.
Work with AsDs to review and finalize goals before client presentation.

Project Management

Oversee strategy execution, task assignment, tracking, and completion.
Use Asana for workflow management and delegation.
Coordinate with content writers, designers, and project managers to deliver high-quality campaigns.

Internal and External Communication

Serve as the main client contact, building trust-based relationships.
Communicate proactively about deliverables, timelines, and progress via Slack and meetings.
Inform internal leadership about challenges, opportunities, and account changes.

Reporting and Insights

Prepare and present updates on strategy progress, including bi-weekly NSM reviews, monthly / quarterly reports, and bi-annual reviews.

Foundational SEO Skills

Conduct SEO audits, identify issues, and recommend improvements.
Implement on-page and off-page SEO strategies, including keyword research, meta tags, internal linking, and outreach.
Develop link-building campaigns through outreach and partnerships.

Tools

Must Have : Screaming Frog, SEMrush, GA4, Google Search Console, Excel.
Nice to have : Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health plans, mental health support, Gympass, unlimited PTO, paid holidays, birthday off, end-of-year recharge, parental leave, 401(k), annual bonus, and annual trip.

Work Environment Requirements

This is a remote-first role, with the option to work from our Irvine, CA office or globally where authorized. You must have a reliable internet connection, operate a computer, and be able to work remotely, observing written and verbal communication standards. Reasonable accommodations are available for qualified individuals with disabilities. For accommodations, contact [email protected].

Additional Information

Directive values diversity and inclusion. All qualified applicants will receive consideration regardless of race, religion, gender, identity, sexual orientation, origin, disability, age, or veteran status.

Details

Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Marketing and Sales
Industry : Advertising Services

J-18808-Ljbffr

Search Engine Optimization Manager (Remote Canada) - Future Opening

Job Type