We are seeking a dynamic and experienced Digital Marketing Supervisor to join our team. The successful candidate will be a marketer at heart, with traditional marketing experience. They will oversee and guide our digital marketing efforts, ensuring effective communication and execution of campaigns. This is an in-office position based at our Vaughan location.

Key Responsibilities

Develop and Implement Digital Marketing Strategies: Partner with our Creative Agency of Record, as well as our Digital Agencies to develop, optimize, and execute marketing campaigns in line with the company's goals and objectives.
Integrate Traditional Media Platforms: Create effective cross-links between traditional media (Print, TV, Direct Mail, and Radio) and digital marketing execution (PPC, Social Media, SEO, and Video)
Team Leadership and Development: Direct the digital marketing team efforts, ensuring successful execution of campaigns across various platforms, while growing individual capabilities and establishing a world-class team.
Market Analysis: Analyze market trends and conduct research to identify growth opportunities and increase local market share.
Cross-Functional Collaboration: Work with business owners, creative, public relations, and product development teams to align marketing execution with business objectives.
Innovative Approaches: Stay updated on the latest digital marketing strategies and trends, incorporating innovative methods into our marketing efforts.
Franchise Support: Act as a liaison between the internal team and franchise locations, understanding needs and assisting in achieving local marketing goals.
Brand Communication: Ensure effective communication of the company's messaging to attract prospective customers and maintain a strong brand presence.
Reporting: Provide regular updates and reports to senior management on the progress and results of marketing activities.

Qualifications

Proven experience in marketing, with an emphasis on digital marketing implementation.
Strong leadership and team management skills.
Excellent analytical and research skills.
Ability to collaborate effectively with cross-functional teams.
Up to date with the latest marketing trends and strategies.
Excellent communication and reporting skills.

Job Type: Full-time

Pay: $65,000.00-$75,000.00 per year

Additional pay

Bonus pay

Benefits

Company events
Dental care
Disability insurance
Employee assistance program
Extended health care
Life insurance
Paid time off
Vision care

Flexible language requirement

French not required

Schedule

Monday to Friday

Application question(s)

This is an in-office role 100%. Are you okay with working in-office 100%?

Work Location: In person