Join to apply for the Senior Analyst, Search Engine Optimization (SEO) (French Services) (Telework/Hybrid) role at CBC/Radio-Canada

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Join to apply for the Senior Analyst, Search Engine Optimization (SEO) (French Services) (Telework/Hybrid) role at CBC/Radio-Canada

Position Title

Senior Analyst, Search Engine Optimization (SEO) (French Services) (Telework/Hybrid)

Status of Employment

Contractee Long-Term (Fixed Term)

Position Language Requirement

French

Language Skills

French (Reading), French (Speaking), French (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date

2025-06-13 11:59 PM

This is a hybrid position with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

Your role

As Senior Analyst, SEO, you will be responsible for optimizing content and technical SEO to boost visibility of search results, improve click-through rates and, ultimately, drive more traffic to Radio-Canada sites and apps. You will work closely with the digital strategy, development and editorial teams to analyze search performance data, identify trends and communicate opportunities for content creation, technical optimization and partnerships.

Key responsibilities

Develop new SEO growth initiatives for Radio-Canada properties (such as ICI TOU.TV and OHdio) and measure their performance.
Perform technical audits and suggest improvements.
Monitor Google Search Console (GSC) and resolve SEO issues.
Ensure content optimization (metadata, internal links, formats, redirections, etc.).
Monitor search trends with GSC and Ahrefs to identify trending content and opportunities.
Conduct keyword searches.
Perform competitive analysis to identify market opportunities.
Develop and provide regular reports on search performance.
Monitor changes made to search engine algorithms and adjust SEO strategies accordingly.
Monitor the latest SEO news and developments, and share them across the organization.
Help share best SEO practices within the design/UX, development and editorial teams.

We are looking for a candidate with the following:

University degree in a relevant field.
Five years' SEO and content strategy experience in a digital organization.
Knowledge of SEO best practices.
Knowledge of AI and automation tools.
Experience working in a media organization an asset.
Excellent command of written French.
Advanced knowledge of Google Search Console, Ahrefs, Semrush or other SEO tools.
Knowledge of Adobe Analytics.
Knowledge of Google Workspace tools.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

A mandatory Criminal record check.
Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location

1000, Rue Papineau, Montreal, Quebec, H2K 0C2

Number of Openings

1

Work Schedule

Full timeSeniority level

Seniority levelMid-Senior level

Employment type

Employment typeFull-time

Job function

Job functionMarketing and Sales
IndustriesBroadcast Media Production and Distribution

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Senior Analyst, Search Engine Optimization

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