Position:Sr. Marketing Manager, AspenCore Media Group

Job Description

We are looking for a qualified Head of Global Marketing to take the lead in developing successful, long-term digital marketing strategies and channels for AspenCore Media group.

As Sr. Marketing Manager, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with our editorial, sales, analytics, and product development teams to ensure delivery and optimization through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company presence.

Ultimately, you should be able to effectively collaborate, communicate, problem solve, align to digital marketing best practices, strategize, analyze and manage a diverse team of tactical marketing channel managers to achieve business objectives.

What You’ll Be Doing

Build/Manage/Audit our digital marketing roadmap
Manage all digital marketing channel teams (e.g. website, podcasts, webinars, e-marketing programs, display, social media) to ensure performance and brand consistency
Prepare/Measure ROI and KPIs
Budget Management
Develop multi-touch campaigns to drive audience acquisition, retention, and expansion
Oversee our social media accounts
Manage and improve online content, considering SEO and Google Analytics
Forecast sales performance trends and act proactively to increase our market segment
Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
Motivate digital marketing team to achieve goals
Monitor competition and provide ideas to stand out
Stay up-to-date with digital technology developments

What We Are Looking For

Media/publisher background required
Proven work experience and success as Head of Digital Marketing
Demonstrable experience in designing and implementing successful digital marketing campaigns
Strong understanding of how all current digital marketing channels function
Solid knowledge of online marketing tools and best practices
Hands on experience with SEO/SEM, Google Analytics and CRM software
Familiarity with web design
Excellent analytical and project management skills
Strong team management and communication (written and verbal) skills
BSc degree in Marketing, Digital technologies or relevant field
8-10 years of related experience preferred
Experience in google analytics and Tag Management
Wordpress, Monday.com and Omeda experience a plus
Experience with Salesforce
Excellent organizational, verbal and written communication skills are required
Extensive knowledge of marketing principles and strategies
Excellent written and verbal communication skills

What’s In It For You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Growth Opportunities
Short-Term/Long-Term Disability Insurance
Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)
On-site Café with Catering Option for Busy Lifestyles (availability subject to COVID-19 office guidelines)
24/7/365 On-site Gym and Lockers, Free for Use to All Employees! (availability subject to COVID-19 office guidelines)
Bike Racks
And more!

AspenCore, a subsidiary of Arrow Electronics, is the largest publisher and marketing services provider in the electronics engineering and supply chain industry. We reach over 15 million technologists, designers, engineers, and managers. We connect this electronics community to reliable news, authoritative analysis, industry trends, and daily information on new technology. Writing and publishing to 30+ global media sites focused on more than 24 application and technology areas, with reach to an audience of over 140 million serving as a global briefing and information service for technology, innovation, & entrepreneurship.

Annual Hiring Range/Hourly Rate

$115,200.00 - $140,800.00

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location:US-CO-Denver, Colorado (E Dry Creek Rd)

Time Type:Full time

Job Category:Marketing and Communications

EEO Statement

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

Arrow COVID-19 Vaccination Policy

Arrow requires employees to provide proof of full COVID-19 vaccination by:

December 1, 2021, for all positions located in CO and for business units within immixGroup and Zeus.
All other employees will be required to identify vaccination status by December 1, 2021, and provide proof of full vaccination by January 3, 2022.

Qualifications

Media/publisher background required
Proven work experience and success as Head of Digital Marketing
Demonstrable experience in designing and implementing successful digital marketing campaigns
Strong understanding of how all current digital marketing channels function
Solid knowledge of online marketing tools and best practices
Hands on experience with SEO/SEM, Google Analytics and CRM software
Familiarity with web design
Excellent analytical and project management skills
Strong team management and communication (written and verbal) skills
BSc degree in Marketing, Digital technologies or relevant field
Experience in google analytics and Tag Management
Experience with Salesforce
Excellent organizational, verbal and written communication skills are required
Extensive knowledge of marketing principles and strategies
Excellent written and verbal communication skills
All other employees will be required to identify vaccination status by December 1, 2021, and provide proof of full vaccination by January 3, 2022

Benefits

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job
That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Growth Opportunities
Short-Term/Long-Term Disability Insurance
Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)
On-site Café with Catering Option for Busy Lifestyles (availability subject to COVID-19 office guidelines)
24/7/365 On-site Gym and Lockers, Free for Use to All Employees!
(availability subject to COVID-19 office guidelines)
$115,200.00 - $140,800.00
The pay ratio between base pay and target incentive (if applicable) will be finalized at offer

Responsibilities

Marketing Manager, you should have in-depth marketing experience and a passion for digital technologies
You will work closely with our editorial, sales, analytics, and product development teams to ensure delivery and optimization through all digital marketing channels
You should also provide forward-thinking ideas to build and maintain a strong company presence
Ultimately, you should be able to effectively collaborate, communicate, problem solve, align to digital marketing best practices, strategize, analyze and manage a diverse team of tactical marketing channel managers to achieve business objectives
Build/Manage/Audit our digital marketing roadmap
Manage all digital marketing channel teams (e.g. website, podcasts, webinars, e-marketing programs, display, social media) to ensure performance and brand consistency
Prepare/Measure ROI and KPIs
Budget Management
Develop multi-touch campaigns to drive audience acquisition, retention, and expansion
Oversee our social media accounts
Manage and improve online content, considering SEO and Google Analytics
Forecast sales performance trends and act proactively to increase our market segment
Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
Motivate digital marketing team to achieve goals
Monitor competition and provide ideas to stand out
Stay up-to-date with digital technology developments

Sr. Marketing Manager, AspenCore Media Group

Job Type