Performance Marketing Specialist

Location: Canada

Department: Growth / Marketing

Reports to: Chief Marketing Officer

Employment Type: Full-Time

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About the Role

Tripshepherd and See Sight Tours are looking for a Performance Marketing Specialist to own and scale our paid acquisition efforts across digital channels. This role is focused on driving measurable growth — bookings, users, and revenue — through testing, optimization, and data-driven decision-making.

This is a hands-on role for someone who enjoys experimentation, creative testing, and accountability. You’ll work closely with our creative, CRO, and lifecycle teams to ensure paid traffic converts efficiently and scales sustainably.

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What You’ll Be Responsible For

Paid Acquisition & Campaign Management

Plan, launch, and optimize paid advertising campaigns across Meta, Google, and other platforms
Manage budgets and pacing to maximize performance and efficiency
Continuously test audiences, creatives, formats, and messaging
Scale high-performing campaigns and pause underperforming ones

Performance Optimization & Testing

Own key performance metrics including CAC, ROAS, CTR, CPA, and conversion rates
Design and run ongoing A/B tests across ads, audiences, and campaign structures
Collaborate with the Creative and Video teams to develop high-performing ad assets
Share insights and learnings with the Growth team to inform future strategy

Funnel & Conversion Collaboration

Work closely with the CRO Specialist to ensure paid traffic lands on optimized funnels
Provide feedback on landing pages, booking flows, and conversion issues
Support campaign-specific landing page and offer testing

Reporting & Insights

Monitor performance daily and provide clear reporting on results
Identify trends, opportunities, and risks in paid performance
Translate data into actionable recommendations

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What We’re Looking For

3+ years of experience in performance marketing or paid media roles
Hands-on experience managing paid campaigns across Meta and Google
Strong analytical mindset with comfort owning revenue-impacting KPIs
Experience working closely with creative teams and testing ad concepts
Ability to move quickly, prioritize effectively, and adapt based on results

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Nice to Have

Experience in ecommerce, travel, or consumer brands
Familiarity with analytics and attribution tools
Experience testing and scaling UGC-style creative
Understanding of conversion optimization principles

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What Success Looks Like in This Role

Predictable and scalable paid acquisition performance
Continuous improvement in CAC and ROAS
Clear testing roadmap with actionable insights
Strong collaboration with creative and CRO teams

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Why Join Tripshepherd & See Sight Tours

Direct impact on company growth and revenue
Opportunity to test, learn, and scale quickly
Work closely with leadership and have real ownership
Be part of a lean, performance-driven Growth team

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Performance Marketing Specialist