Career Area

Marketing

Job Description

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Digital Sales Support Manager – Americas

Caterpillar’s Construction Industries Services Division (CISD) is hiring a Digital Sales Support Manager to lead a team of digital sales consultants who are the subject matter expert to dealers and sales teams on go-to-market strategies, best practices, and sales variance programs to drive digital sales growth and increase percent of customers active online.

Role Summary: This role will work with dealers and sales teams to help build and deploy digital marketing campaigns, leverage marketing automation, bring new digital solutions to market and promote the integrated solutions approach to grow sales digitally. This role will collaborate across the enterprise to communicate Voice of Dealer, Voice of Customer and identify gaps in our strategy to develop needed resources for success.

Job Related FAQs

Dealer Coverage: Americas (North & South)
Direct Reports: 4
Metrics and measures: Sales to Users (STUs) to Retail and Small Core Customers, % of Active Customers purchasing Online, eCommerce Sales to Users for Construction Customers, Cat Central STU Growth and Retail Small Core eCommerce STU growth
Primary Interfaces: This role is a key interface between CISD Regional Retail and Small Core Sales teams, Distribution Services Division and Cat Digital Product Partners

What You’ll Do

In this role, you will be working with key partners including Cat Digital and Distribution Services Division, as well as aligning with the Sales Execution and Sales Support teams in CISD to drive digital sales growth which is critical to achieving double digit STU. Key duties include:

Lead cross functional workshops and governance with partners/dealers to help drive eCommerce sales and eCommerce activation growth plans .
Execute go to market of new digital solutions driving dealer and customer adoption .
Support dealer digital sales and marketing plan development
Gather Voice of Dealer and Voice of Customer to identify and drive needed enhancements to digital products.
Support execution of digital marketing strategy to support aftermarket sales growth .
Analyze granular insights by dealer, to provide recommendations for digital marketing improvement and increase in eCommerce growth opportunities.

Coach and mentor peers in the creation and validation of new solutions to business problems .

Responsible for all personnel issues and performance evaluation of direct reports.
Present insights on gaps, root cause, and proposed actions to leaders and advisors .
Lead pilot of new digital solutions within territory

What You Have (Core Skills)

Customer Focus: Knowledge of dealers’ and customers’ application, industry and marketplace needs.
Effective communication skills across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations.
Influencing: Experience consulting and collecting of voice of customer for new product/services introduction or distribution needs. Relationship Management: Experience and confidence working with senior staff and management on industry growth plans, regional merchandising programs or regional dealer programs.
Strategic Thinking: Experience consulting and collecting of voice of customer for new product/services introduction or distribution needs.

Top Candidates Will Also Have

Job-related experience in the areas of Digital Marketing, eCommerce or Digital Solutions
Experience with aftermarket business
Experience providing training for internal and external sales teams, direction for future solutions and industry needs, and sharing this expertise at higher industry levels with business unit management.
Experience with industry eCommerce solutions, digital solutions or Dealer Digital Excellence programs
Experience creating behavioral changes in organizations

Additional Information

This role can work from one of the following Caterpillar office locations: Peoria, IL; Chicago IL; Cary, NC;
Relocation assistance is provided to relocate to Peoria, IL only.
This position requires frequent travel (40%+)
This position requires the candidate to work a 5-day-a-week schedule in the office.

Summary Pay Range

$144,960.00 - $217,320.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
These benefits also apply to part-time employees

Posting Dates

June 4, 2025 - June 10, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities.

Not ready to apply? Join our Talent Community.

Qualifications

Customer Focus: Knowledge of dealers’ and customers’ application, industry and marketplace needs
Effective communication skills across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations
Influencing: Experience consulting and collecting of voice of customer for new product/services introduction or distribution needs
Relationship Management: Experience and confidence working with senior staff and management on industry growth plans, regional merchandising programs or regional dealer programs
Strategic Thinking: Experience consulting and collecting of voice of customer for new product/services introduction or distribution needs
Job-related experience in the areas of Digital Marketing, eCommerce or Digital Solutions
Experience with aftermarket business
Experience providing training for internal and external sales teams, direction for future solutions and industry needs, and sharing this expertise at higher industry levels with business unit management
Experience with industry eCommerce solutions, digital solutions or Dealer Digital Excellence programs
Experience creating behavioral changes in organizations
Relocation assistance is provided to relocate to Peoria, IL only
This position requires frequent travel (40%+)
This position requires the candidate to work a 5-day-a-week schedule in the office

Benefits

$144,960.00 - $217,320.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience
Subject to plan eligibility, terms, and guidelines
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
These benefits also apply to part-time employees

Responsibilities

Caterpillar’s Construction Industries Services Division (CISD) is hiring a Digital Sales Support Manager to lead a team of digital sales consultants who are the subject matter expert to dealers and sales teams on go-to-market strategies, best practices, and sales variance programs to drive digital sales growth and increase percent of customers active online
Role Summary: This role will work with dealers and sales teams to help build and deploy digital marketing campaigns, leverage marketing automation, bring new digital solutions to market and promote the integrated solutions approach to grow sales digitally
This role will collaborate across the enterprise to communicate Voice of Dealer, Voice of Customer and identify gaps in our strategy to develop needed resources for success
Direct Reports: 4
Metrics and measures: Sales to Users (STUs) to Retail and Small Core Customers, % of Active Customers purchasing Online, eCommerce Sales to Users for Construction Customers, Cat Central STU Growth and Retail Small Core eCommerce STU growth
Primary Interfaces: This role is a key interface between CISD Regional Retail and Small Core Sales teams, Distribution Services Division and Cat Digital Product Partners
In this role, you will be working with key partners including Cat Digital and Distribution Services Division, as well as aligning with the Sales Execution and Sales Support teams in CISD to drive digital sales growth which is critical to achieving double digit STU
Lead cross functional workshops and governance with partners/dealers to help drive eCommerce sales and eCommerce activation growth plans
Execute go to market of new digital solutions driving dealer and customer adoption
Support dealer digital sales and marketing plan development
Gather Voice of Dealer and Voice of Customer to identify and drive needed enhancements to digital products
Support execution of digital marketing strategy to support aftermarket sales growth
Analyze granular insights by dealer, to provide recommendations for digital marketing improvement and increase in eCommerce growth opportunities
Coach and mentor peers in the creation and validation of new solutions to business problems
Responsible for all personnel issues and performance evaluation of direct reports
Present insights on gaps, root cause, and proposed actions to leaders and advisors
Lead pilot of new digital solutions within territory

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Digital Sales Support Manager – Americas

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