Key member of the marketing team responsible for managing the digital marketing programs to support the retail, at-home, and ecommerce business units. He/she will help manage the paid search, email marketing, social media and other digital programs that are important part of overall marketing effort. Digital Marketing Analyst must be hands-on, very analytical and have relevant digital marketing experience in a multi-location retail or service business.

Responsibilities

Direct and manage digital marketing programs including paid search, email marketing, paid social, etc. and coordinating these to support the promotional marketing calendar
Analyze all results and attribute marketing spend to traffic and sales
Use SEO and SEM to drive organic and overall website traffic
Direct and manage all social media efforts with the goal of developing brand ambassadors, brand influencers and indirect referrals
Monitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand online
Led effort to analyze marketing metrics to identify cause-effect relationships and suggest ways to utilize these insights in new campaigns
Work with other marketing managers to develop and implement marketing campaigns that drive traffic and sales
Work with creative team to create digital marketing content
Work with other marketing manager to design consumer research that offer insight into customer behavior and recommend programs that attract new customers

Requirements

Bachelor degree in marketing, economics, mathematics, statistics, sciences or engineering
3+ years’ experience in digital marketing in retail, consumer product/service, consulting business
Multi-channel marketing experience generating and tracking leads, traffic, etc.
Experience in data-driven business culture; experience measuring and attributing marketing spend to results
Experience with SEO, PPC, content marketing, paid search and social marketing
Working knowledge of database marketing, email marketing, statistical analysis
Strong analytical, problem-solving, data manipulation and planning skills
Strong computer skills including (Excel, Google Analytics, relational databases etc.)
Entrepreneurial, hands-on, and able to work independently
High level of self-motivation and intellectual curiosity
Good oral and written communication skills

We will invest roughly 3 months setting up the Digital Marketing Analyst for success at BTG. He/she needs to develop a strong knowledge of sales, business and marketing process and relationships and strong instincts for the brand and business. Development plan will be individualized, but will include time in stores understanding the customer, how product is sold, and BTG’s competitive advantage.

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Digital Marketing Analyst