Ecommerce Analyst

For over 39 years, Northern Reflections has been a proudly design-driven brand, with a strong network of stores across Canada and a growing eCommerce presence, we are committed to delivering quality, comfort and timeless styles to our customers. We are always looking for experienced, top-notch talent who share our commitment to building trust, strengthening our brand, and fostering sustainable growth.

Together, we are creating a future that honors our heritage while adapting to the ever-changing needs of our loyal and new customers alike. **Northern Reflections invites you to join us in creating a brighter, multi-generational future—where trust, collaboration, and growth are at the heart of everything we do.**

This is an 18 month contract role.

• *Key Responsibilities**:
• *Data Analysis and Reporting**:
• Analyze e-commerce performance metrics including traffic, conversion rates, average order value, and customer acquisition costs.
• Develop and maintain regular reports and dashboards to track key performance indicators (KPIs) and provide insights on trends and opportunities.
• Conduct in-depth analysis of sales data, customer behavior, and product performance to support strategic decision-making.
• *Performance Optimization**:
• Identify areas for improvement in the online shopping experience, including site navigation, product presentation, and checkout processes.
• Collaborate with the marketing and merchandising teams to optimize campaigns and promotions based on data insights.
• Perform A/B testing and analyze results to recommend changes for improving user engagement and conversion rates.
• *Market Research**:
• Conduct competitive analysis and market research to stay informed about industry trends, emerging technologies, and best practices in e-commerce.
• Provide actionable recommendations based on market trends and competitor activities to enhance our e-commerce strategy.
• *Collaboration and Communication**:
• Work closely with cross-functional teams including marketing, merchandising, IT, and customer service to align e-commerce strategies with business goals.
• Present findings and recommendations to senior management in a clear and concise manner.
• *Data Management**:
• Ensure the accuracy and integrity of e-commerce data by overseeing data collection processes and implementing best practices for data management.
• Utilize advanced analytics tools and platforms to enhance data analysis and reporting capabilities.
• *Qualifications**:
• Bachelor’s degree in Business, Marketing, Data Analytics, or a related field.
• 3+ years of experience as an E-commerce Analyst or in a similar analytical role within the retail apparel industry.
• Proficiency in data analysis tools and platforms (e.g., Google Analytics, SQL, Excel, Tableau).
• Strong understanding of e-commerce metrics and key performance indicators.
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
• Knowledge of e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud) and digital marketing strategies.
• Exceptional communication skills, with the ability to present complex data findings in a clear and concise manner.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
• *Preferred Qualifications**:
• Experience with A/B testing and optimization tools.
• Knowledge of HTML/CSS and web development practices is a plus.