Digital Marketing Specialist

Part-Time Digital Marketing Manager

Location: Remote (Canada-based preferred)

Hours: 20-25 hours per week

Compensation: $38-$50/hour (based on experience)

Start Date: ASAP

Employment Type: Part-time employee (not a contractor)

About Us

We’re a fast-growing digital marketing agency that works with clients across e-commerce, service-based industries, political campaigns, and nonprofit sectors. Our team thrives on innovation, data-driven decisions, and strategies that actually convert. We’re looking for a Digital Marketing Manager who is experienced, proactive, and deeply comfortable across platforms like Google Ads, Meta, and TikTok.

This role reports directly to our Principal Digital Marketing Manager and will be instrumental in supporting client growth, campaign execution, and performance optimization.

*Responsibilities**:

You’ll be responsible for helping drive results across various client accounts by executing full-funnel marketing campaigns, tracking performance, and optimizing campaigns for ROI. Specific duties include:

Strategy & Campaign Development

Collaborate on and execute marketing strategies for service-based and e-commerce clients
Conduct audience research, competitive analysis, and trend monitoring
Build media plans and recommend ad spend allocations across platforms

Advertising Campaign Management

Launch, manage, and optimize Google Ads campaigns (Search, Display, Performance Max)
Run and scale Meta campaigns (Facebook & Instagram), including retargeting and lookalike audiences
Manage TikTok ads with knowledge of video creative best practices and audience targeting
Use UTM parameters and tracking systems to monitor ad effectiveness
Conduct split testing and iterative campaign optimizations

Analytics & Reporting

Build real-time dashboards and reporting tools for performance tracking
Use tools like GA4, Meta Business Suite, and other analytics platforms to gather insights
Provide monthly client-facing reports with actionable recommendations
Monitor KPIs like ROAS, CPA, CTR, and engagement rates

Execution & Workflow

Coordinate campaign assets with graphic designers and content creators
Set up and test conversion events and pixels across platforms
Maintain organization in ClickUp, Slack, and project management tools
Communicate clearly with the team and occasionally with clients

Required Qualifications

3+ years of experience in digital marketing
Strong hands-on experience with Google Ads (especially Search & Performance Max)
Proven success managing Meta and TikTok Ads
Understanding of marketing funnels and customer journey mapping
Proficient with analytics platforms: Google Analytics 4, Meta Insights, UTM tracking, etc.
Excellent verbal and written communication skills
Meticulous attention to detail and ability to meet deadlines
Comfortable working within a collaborative and fast-paced team

Preferred Skills

Experience using Go High-Level or similar CRMs
Familiarity with ClickUp, Slack, and Notion
Knowledge of Shopify, WordPress, or WooCommerce (basic is fine)
Strong grasp of creative briefs and video-first marketing

Why Join Us?

Flexible hours within your 20-25 hour week
Remote work and collaborative team culture
The opportunity to grow into a full-time or senior role as we scale
Work on diverse, meaningful projects that drive real results
*Job Type**: Part-time

Pay: $38.00-$50.00 per hour

Expected hours: No more than 25 per week

*Benefits**:
Dental care
Extended health care
Paid time off
Work from home

Schedule

Monday to Friday