Digital Marketing Associate

**Company Overview**

• *Position Summary**:

The Digital Marketing Associate will play a pivotal role in executing and optimizing digital marketing strategies within the software technology industry to strengthen brand presence, generate leads, and support customer engagement. This position involves hands-on work in campaign planning and execution, content creation, CRM management, marketing automation, analytics, and cross-functional collaboration with sales and product teams.

• *Key Responsibilities and Duties**:
• *Digital Campaign Execution & Strategy**
• Plan, execute, and optimize digital campaigns across SEO, SEM, Google Ads, and social media platforms.
• Continuously update website content and marketing materials to reflect current offerings and messaging.
• Analyze campaign performance and provide actionable insights to improve engagement and conversion.
• *Marketing Automation & CRM Management**
• Manage and maintain the company’s CRM (D365), including user roles, data integrity, and lead tracking.
• Implement and optimize Power Automate flows to streamline marketing processes.
• Support lead generation and nurturing efforts, ensuring smooth transitions from marketing to sales.
• *Content Creation & Data Visualization**
• Create compelling digital content for newsletters, blogs, presentations, and social media.
• Design and deliver data visualizations using tools like Power BI to support reporting and decision-making.
• Ensure content aligns with brand guidelines and resonates with target audiences.
• *Cross-Functional Collaboration & Communication**
• Work closely with sales, R&D, and leadership teams to align marketing efforts with business goals.
• Communicate project updates and campaign results clearly across departments.
• Participate in both in-person and virtual marketing events, including trade shows and field activities, and contribute to their planning, coordination, and execution.
• *Budget Management & Performance Reporting**
• Manage and track the marketing budget, ensuring accurate allocation and monitoring of expenses.
• Provide detailed budget usage reports and recommendations to optimize spend.
• Deliver analytics reports on marketing outcomes, measuring campaign performance and ROI.
• *Process Optimization & Documentation**
• Maintain and refine SOPs to support role transition and ensure process clarity.
• Identify opportunities for automation and efficiency improvements across marketing workflows.
• Document marketing processes and tools to support onboarding and knowledge transfer.
• Support general office administration, including event scheduling, document management, internal communications, and coordination of team activities.
• *Qualifications and Skills**:
• *Education**:
• Bachelor’s degree or diploma in Digital Marketing, Communications, or a related field.
• *Experience**:
• Minimum 1 year of experience in digital marketing, preferably in a B2B environment.
• Hands-on experience with CRM platforms (preferably D365), marketing automation tools, and campaign analytics.
• Proven success in managing digital campaigns and creating engaging content.
• *Skills**:
• Strong written and verbal communication skills.
• Proficiency in tools such as Google Analytics, Power BI, SendGrid, and Power Automate.
• Ability to manage multiple projects and adapt to shifting priorities.
• Creative problem-solving and initiative in learning new platforms and technologies.
• *Salary and Benefits**:
• *Pay**:
• CAD $44,000 - $52,000 base salary
• *Benefits**:
• Group Insurance (Health & Dental)
• RRSP Matching Program
• Paid Sick Days
• *Location**:

London, ON N6A 5R8: Reliably commute or plan to relocate before starting work (required)

Pay: $44,000.00-$52,000.00 per year

• *Benefits**:
• Dental care
• Extended health care
• Life insurance
• On-site gym
• On-site parking
• Paid time off
• RRSP match

Work Location: In person

Expected start date: 2025-09-22