Paid Digital Advertising Lead

**Introduction**

We’re looking for an analytical, independent, and enthusiastic person to join our team in Edmonton, Calgary, Vancouver, Winnipeg, Saskatoon, Victoria, Montreal, or Toronto As a Lead - Audience & Optimization, you’ll be the go-to for campaign set-up using LoKnow’s tech and other industry-leading advertising channels and platforms. Reporting to the Supervisor - Audience & Optimization, this is an exciting opportunity to learn and use leading technology in the digital advertising space.

• *Company**

We’re LoKnow - an advertising-tech and data company that helps brands deliver their message to the right audience, in the right place, at the right time. With seven offices across Canada, we help clients, both in Canada and internationally, experience the extraordinary benefits of digital advertising technology. Our Vision is for everyone to access, benefit from, and love the vast world of digital advertising.

• *Diversity**
• *Hybrid Work**

LoKnow uses a hybrid model, where you are able to work from home, the office, or a combination of both. We actively encourage our team to be empowered and autonomous when choosing a work environment conducive to their own individual performance. All employees must be able to travel to a LoKnow office as necessary at their own expense.

• *POSITION OVERVIEW**
• *Responsibilities**
• Sets up, monitors and optimizes advertising campaigns using our internal DSP, Google Marketing Platform, Google Ads, and Facebook
• Books, tracks and adjusts campaign budgets and expenses using project management software
• Analyzes data across multiple platforms to develop campaign strategies
• Develops real-time reporting dashboards as well as status updates based on client requests
• Assists in training technical skills for Audience & Optimization department
• Monitors new industry trends and integrates them with our services
• Works with remote teams across Canada
• Provides general support and works closely with senior Audience & Optimization staff to support large-scale projects
• *Qualifications**
• 3-5 years of digital advertising experience
• Demonstrable experience using Google Ads, Facebook Business Manager, GMP (DV360, CM360) and other DSP’s such as The Trade Desk or other
• A degree, diploma, or certificate in marketing or digital advertising
• Experience with project management software an asset
• *What We Offer**
• Compensation ranging from $53,000 - $68,000
• Unlimited Vacation (up to 4 weeks at a time)
• Work from Anywhere (up to 4 weeks at a time)
• Employee share ownership plan opportunities
• Access to our excellent health and dental plan
• Access to the company profit sharing program
• Access to company matching RRSP after one year
• Flexible work environment
• *To Apply**

Please submit your resume and a cover letter addressed to Haley Truong. In your cover letter, tell us about why you want to work with us

Pay: $53,000.00-$68,000.00 per year

• *Benefits**:
• Casual dress
• Company events
• Dental care
• Employee assistance program
• Extended health care
• Flexible schedule
• Paid time off
• Profit sharing
• RRSP match
• Work from home

Work Location: Remote