E-commerce Lead

Company Description

Laura Canada is an iconic and innovative family-owned retailer housing two leading women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and distribute quality apparel across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 locations and two online stores. We attribute our success to the unwavering commitment of our team to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion.

At Laura Canada, we believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.

• *Job Description**:
• Responsible for briefing all E-Commerce content and ensuring the proper operations of the E-Commerce website.
• Effectively collaborate with a team of skilled copywriters, web merchandisers and Front-End Integrators.
• Monitor the day-to-day activity on the site and analyze its overall performance, sales, traffic and conversion rates.

Enhance the online store performance through site analysis and metric reviews. Review analyses with other members of management to plan future online activities.

• Continuously improve the online experience by ensuring the key tools on the sites are effective and are maximizing the sales conversion process with respect to navigation and search.
• Produce and analyze KPI’s to increase results. Measure effectiveness of marketing activities, traffic and conversion rates by looking at basket size, site search, page views etc. Provide recommendations based on analysis.
• Continuously audit the site speed of the site and implement changes based on the findings.
• Analyze customers’ search terms as well as industry searches and provide recommendations to enhance categories and improve the search capabilities online.
• Responsible for using third party software to analyze heat maps results to make necessary changes to the website.
• Review and analyze the site for areas that can be improved and optimized from an SEO perspective.
• *Qualifications**:
• Bachelor degree in a related field.
• 3-5 years of experience in a similar role.
• 2-3 years experience in people management.
• In-depth knowledge of SEO.
• Excellent analytical experience with Google Analytics.
• Proficient in MS Office, internet, web administration tools.
• Bilingualism is required.

Additional Information

At Laura Canada, there are no limits to what you can achieve - come see for yourself