Digital Marketing Specialist

**Job Overview**

• *Responsibilities include**:
• Monitor and analyze digital marketing performance metrics to optimize campaigns and improve ROI and report findings to the leadership team.
• Develop quality content for various marketing channels, including posts, articles, photos, videos, and infographics using tools such as Canva or Adobe Creative.
• Liaison with external resources, like Graphic design and printing.
• Create and curate compelling content for social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Engage with the online community, respond to comments and messages, and foster positive relationships with followers.
• Collaborate with internal teams and external contributors to acquire relevant and engaging content.
• Manage and update the company website to ensure content is current and engaging.
• Plan and execute traditional marketing campaigns, including internal and external print publications, flyers, and events & tradeshows.
• Coordinate with external vendors and media partners to ensure timely delivery and placement of advertisements.
• Monitor the effectiveness of traditional media campaigns and adjust strategies as needed.
• Oversee and/or execute the design, production, and distribution of branded merchandise and promotional items.
• Develop creative ideas and coordinate orders for new swag items that align with our brand and marketing goals.
• Ensure all content aligns with the company’s brand voice and marketing objectives.
• Monitor and report on marketing data using tools like Google Analytics, META.
• Ability and willingness to drive to completed projects to obtain marketing content (paid mileage).
• Other related duties.
• *Collaboration & Coordination**
• Back-up for office manager for IT troubleshooting when they are out of the office.
• Collaborate with IT vendors or internal support for complex issues.
• Assisting Sales team with sales presentations and other related sales material.
• Work closely with sales, HR, and operations teams to support internal communication and branding efforts.
• Help coordinate marketing aspects of trade shows, community events, and recruitment campaigns.
• Manage project timelines, content calendars, and internal requests for marketing materials.
• Other related duties.
• *Must Have’s**:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in marketing, with at least 2 years in a managerial role.
• Demonstrated experience in a marketing role, with a focus on digital and social media.
• Proven track record of creating and executing successful marketing campaigns.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate innovative marketing ideas.
• Strong organizational and project management skills.
• Reliable transportation for travel.
• *Preferred**:
• Proficiency in marketing software and tools (e.g., Google Analytics, META, Canva).

Join us as we strive to enhance our digital presence and connect with our audience in innovative ways

• *Job Types**: Full-time, Permanent

Pay: $50,000.00-$65,000.00 per year

Additional pay

• Overtime pay
• *Benefits**:
• Company events
• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• RRSP match

Flexible language requirement

• French not required

Schedule

• Monday to Friday
• *Location**:
• Berwick, NS (preferred)

Work Location: In person