Manager, Integrated Marketing; Hybrid

Position: Manager, Integrated Marketing (Hybrid)

Overview

This hybrid position will be located at our Corporate Office in Toronto, Canada. Expectations for hybrid in-office schedule is three days a week, typically Tuesday, Wednesday, and Thursday.

Foot Locker is looking for an Integrated Marketing Manager to join our Marketing department, working toward the project management, execution, planning, and evaluation of all digital marketing campaigns. In this fast-paced environment, the Integrated Marketing Manager will create and maintain digital marketing requests, working closely with the team on priorities and deadlines to ensure timely delivery across digital marketing channels. The Integrated Marketing Manager will also evaluate the success of digital marketing programs across different channels and support digital marketing planning.

Foot Locker Corporate Office - Toronto

230 Barmac Drive

Toronto, Ontario M9L 2Z3

Canada

Responsibilities

Integrated Marketing Project Management

• Own and manage Airtable stories and Go To Market of all monthly messaging stories
• Create and maintain email campaign requests including direction and assets
• Work with Brand, Partner, and Buying teams to ensure all priority product stories are being told effectively throughout the quarter
• Represent the Canadian marketing team on North American meetings
• Lead alignment/nuances of Canadian marketing stories
• Update due dates and deployment dates as needed for stories that need to be pulled up or pushed out per the product/campaign launch calendar
• Review content proofs to ensure that proofs match back to direction
• Ability to understand how the marketing channels work (. SEM, Email Marketing, Social Media Marketing, Paid Media, , and proactively supply information and details to stakeholders
• Have a strong understanding of the different aspects of digital marketing and how/where they intersect in order to drive the best consistency and efficiency
• Ability to see the full picture of processes in order to proactively manage execution
• Lead communications between the Marketing team and the FLX (Customer Loyalty Program) team to ensure alignment on campaigns

Digital Marketing Execution and Evaluation

• Ensure OMNI marketing calendar is current and accurate for digital marketing programs
• Coordinate targeted search engine, social media, display, and affiliate advertising programs in both mobile and web with the Paid Media team
• Collaborate with Owned Media team to align marketing efforts around driving app installs, email acquisition, and SMS subscribers
• Support the planning and coordination of digital marketing content creation
• Assist with asset management from internal photo-shoots and vendor provided content– coordinate digital marketing selects, organize images in the Data Asset Management (Adobe Assets), etc.
• Collaborate with brand manager, social media manager, and Geo marketing teams to create event awareness and drive store traffic through geo-targeted customer campaigns
• Coordinate the day-to-day execution of online campaigns across channels including (but not limited to): paid social, paid search, and email
• Daily/weekly review of Air Table calendar; alert teams of changes or re-prioritization of stories
• Weekly review of launch calendar; make appropriate changes to the Air Table briefs to ensure we are tracking to the proper deadlines
• Attendance in weekly team and vendor meetings, and regular review of marketing channel calendars, to keep on top of short and long term priorities

Qualifications

• Bachelor’s degree in marketing, Business, Communications, Media or a related field preferred
• Minimum of 3 years of experience in a corporate retail, eCommerce, marketing, media or project management type of role
• Knowledge of Air Table, or similar management system strongly preferred
• Proficient in data analysis and campaign performance tools (; Google Analytics, CRM systems)
• Strong Knowledge of Microsoft Office (PowerPoint, Excel, Word)

Presentation software experience especially in PowerPoint a plus

• Excellent communication and organizational skills
• Strong understanding of omnichannel marketing strategies, including digital, transitional, and emerging media.
• Passionate about sneakers, sneaker culture and/or the retail…