Position Overview

We're seeking a Digital Marketing Specialist who is both analytical and creative, capable of developing, optimizing, and reporting on integrated marketing strategies that drive growth for our clients. This role is ideal for someone who is hands-on, loves problem-solving, and thrives in a collaborative agency environment.

Key Responsibilities

Campaign Strategy & Execution

Plan, build, and optimize digital marketing campaigns across Google Ads, Meta Ads, email, and other performance channels.
Assist in developing multi-channel marketing strategies for ecommerce and lead-generation clients.
Manage ad copywriting, audience building, bid strategy, and A/B testing.

Analytics & Reporting

Monitor campaign performance daily/weekly and identify actionable insights.
Build and maintain performance dashboards in Agency Analytics
Report results to clients with clarity, context, and recommendations.

SEO & Content Support

Conduct keyword research and on-page optimization.
Collaborate with the content and development teams to improve organic search visibility.
Assist with content planning and strategic messaging development.

Client Collaboration

Participate in client strategy meetings and status calls.
Clearly communicate marketing rationale, performance results, and next steps.
Work closely with project managers, developers, and designers to ensure integrated execution.

Continuous Improvement

Stay up to date with platform changes, new digital trends, and emerging tools.
Make proactive recommendations to improve client marketing performance.

Qualifications

1–3 years of experience in digital marketing, preferably in an agency or ecommerce environment.
Strong analytical skills and comfort working with data.
Excellent written and verbal communication.
Ability to manage multiple projects and deadlines simultaneously.
Basic understanding of SEO principles.

Bonus skills (not required but helpful)

WordPress or WooCommerce experience
Basic HTML/CSS
Graphic design or creative asset editing
Marketing automation workflows
AI experience

Hands-on experience with

Google Ads & Meta Ads
Google Analytics 4
Looker Studio or other reporting tools
Email marketing platforms (Klaviyo, Mailchimp, etc.)

What We Offer

A collaborative, supportive team culture
Opportunities for professional development
Challenging, varied projects with meaningful impact
Flexible hybrid work environment
Competitive salary and benefits package

Pay: From $60,000.00 per year

Benefits

401(k)
401(k) matching
Flexible schedule
Health insurance
Paid time off
Parental leave
Retirement plan

Experience

Klaviyo: 2 years (Preferred)
WordPress: 2 years (Preferred)
WooCommerce: 1 year (Preferred)
Google Analytics: 2 years (Preferred)
Google Apps: 2 years (Preferred)

Ability to Commute

Pembroke, NH Required)

Work Location: In person

✨ Job alerts

✨ Job alerts

Digital Marketing Specialist