Manager, Digital & Email Marketing

Full-Time ∙ Exempt-Salaried ∙ Remote

Are you ready to transform your career into a powerful catalyst for change? For almost 30 years, ZERO Prostate Cancer (ZERO) has been at the forefront of the battle against prostate cancer, providing essential support to patients and families touched by this disease. ZERO is the nation's leading prostate cancer organization and the number one provider of prostate cancer resources, programs, and services. We are on a mission to improve and save lives from prostate cancer through advocacy, awareness, education, and support.

Consistently recognized as one of the Best Nonprofits to Work for by the Nonprofit Times, we take pride in our unwavering commitment to our team and community. Our culture is founded on the principles of growth, inclusivity, and camaraderie, which we uphold with passion and purpose. Our vision is a world where prostate cancer detection is early, support is unwavering, and care is accessible to all. When you join ZERO, you become part of an extraordinary community with strong core values: Courage, Ambition, Inclusion, Empathy, and Integrity– where each individual motivates and inspires one another, advancing your career while making a meaningful impact in the fight against prostate cancer. Seize this opportunity to be more than just an employee—become an essential part of a movement that truly matters

Job Summary

ZERO Prostate Cancer is seeking a strategic, technically skilled, and data-driven Manager, Digital & Email Marketing to lead the execution and optimization of our email marketing program. This is a hands-on production role that requires deep experience with HTML email coding, Luminate Online, segmentation, automation, and analytics.

In this position, you will build and deploy high-performing email campaigns, manage complex audience logic, maintain and improve reusable templates, and ensure ZERO's digital communications reach the right constituents with the right message at the right time. You will also support website updates and collaborate with agency partners on broader digital marketing initiatives.

This role is essential to driving fundraising, participant engagement, advocacy actions, and awareness of ZERO's programs and mission. The ideal candidate combines technical precision, marketing strategy, and strong cross-team collaboration, crafting campaigns that inspire action and deliver measurable results.

Key Duties & Responsibilities

Email Production & Technical Execution (Core Focus)
Build, code, and deploy high-impact emails in Luminate Online, using HTML and inline CSS to ensure flawless rendering across Outlook, Gmail, iOS, and other clients.
Customize and maintain email templates, components, stationery, and reusable modules, ensuring responsive and accessible design.
Implement complex segmentation rules, personalization tokens, dynamic content, and conditional logic within Luminate Online.
Manage email audience creation, list logic, opt-out groups, and automated segmentation workflows.
Troubleshoot deliverability issues, broken layouts, rendering inconsistencies, URL/redirect issues, and token behavior.
Conduct quality assurance across devices and screen sizes, validating HTML, links, tracking parameters, and rendering.
Campaign Planning & Execution
Lead the development of ZERO's organization-wide email calendar, aligning priorities across fundraising, events, programs, advocacy, and awareness.
Build full email journeys and series — including content planning, segmentation, testing, automation, deployment, and performance reporting.
Translate goals from internal teams into compelling campaigns with strong calls to action, ensuring technical feasibility within LO.
Partner with Development on email campaigns supporting fundraising initiatives including P2P, Giving Days, Endurance Events, and Annual Appeals.
Support event teams (Run/Walk, Peaks Challenge, FYO, and Endurance) with technical email series that drive registration, fundraising, and participant retention.
Optimization, Testing & Analytics
Run structured A/B and multivariate tests across subject lines, layouts, modules, copy variations, and send times.
Monitor key deliverability metrics, list health, and compliance with CAN-SPAM and privacy requirements.
Track and analyze performance across segments, journeys, and campaigns to uncover insights and recommend improvements.
Maintain a high standard for technical accuracy, data hygiene, and UTM consistency across all email assets.
Broader Digital Support
Collaborate with agency partners and internal teams on digital marketing initiatives, including website updates, SEO, paid digital advertising, and analytics.
Ensure brand consistency across all digital touchpoints, including email, landing pages, and website experiences.

Qualifications

4+ years of hands-on email marketing experience, with strong emphasis on HTML email coding and responsive design.
Demonstrated proficiency in building campaigns specifically in Blackbaud Luminate Online — including templates, tokens, groups, segmentation, and delivery tools.
Experience with CRM systems (Luminate Online and Raiser's Edge NXT preferred; Salesforce or similar also a plus).
Strong understanding of advanced segmentation, dynamic content, automation workflows, and lifecycle marketing.
Experience troubleshooting email rendering, accessibility, and client-specific display issues.
Familiarity with email testing tools (Litmus, Email on Acid, or similar).
Strategic & Cross-Functional Skills
Ability to manage high-volume, deadline-driven email programs with multiple stakeholders and competing priorities.
Experience with content management systems (Drupal/WordPress), Google Analytics/GA4, digital ad platforms (Google Ads, Meta, LinkedIn), and collaborating with agencies.
Strong writing and editing skills with an eye for clarity, impact, and action-driven messaging.
Highly organized, analytical, and comfortable translating performance metrics into actionable recommendations.
Collaborative mindset with a passion for mission-driven work and delivering meaningful digital experiences.

Physical Requirements

Constant use of a computer and other office productivity equipment, such as computer printer, calculator, and copier.
The position requires a professional, quiet working environment free from background noise and interruptions, conducive to providing high-quality phone support to participants, donors, and stakeholders.
Prolonged periods of a stationary position at least 50% of the time.
The ability to recognize details at close range for extended periods of time.
The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.

One of many reasons to join the ZERO team is because we offer great benefits

Flexible (Unlimited) PTO, upon completion of probationary period
403(b) retirement plan matching
Employer paid benefits include: Medical, Dental, Vision, Short-Term Disability, & Long-Term Disability insurance
FSA/HSA

This role will report directly to the Senior Web Administrator and will work closely to support ZERO's mission to improve and save lives from prostate cancer through advocacy, education, awareness, and support.

This position is based remotely. Candidates may live in any area within the United States, but nationwide travel will be required approximately 15% of the time.

ZERO Prostate Cancer is an equal opportunity employer and is committed to creating an inclusive work environment for all employees. We encourage BIPOC, Veterans, individuals with Disabilities, and those affected by prostate cancer to apply. Applicants must be authorized to work in the United States.

If you require reasonable accommodation to complete the application, interview, or any pre-employment testing or otherwise participate in the employee selection process, please direct your inquiries to [email protected].

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Manager, Digital