Company Description

We are a distinguished agency that specializes in strategic media planning, purchasing, and campaign management. Our excellence is widely acknowledged in the digital realm, particularly in serving pharmaceutical and consumer brands. Our dedicated team leverages the potential of key digital channels, including search marketing (SEM/SEO), social media, display advertising, and programmatic strategies, to amplify brand visibility and facilitate customer acquisition for our valued clients.

Job Description

We are seeking a talented Vice President Group Director of Media to join our award-winning team. This position will serve as the Head of Biddable Media.

The ideal candidate will have exceptional problem solving and client management skills, substantial team building, process improvement and leadership experience, expertise in marketing fundamentals, prior P&L management experience, and be an expert in paid search marketing (SEM), paid social, display and programmatic. SEO and email marketing experience is a plus. Prior health and pharmaceutical marketing experience is required.

The VP/GD will manage a multi-capability team and will also be responsible for assisting with new business development, planning, contract negotiation, strategy development, implementation, and performance analysis in order to meet our client’s marketing objectives.

As a leader on our team, they are required to build and maintain strong relationships with clients, partners, operations and finance, in additional to working closely with the CEO and SVP of Client Services to ensure that agency goals, principles, and standards are met and maintained. The VP/GD will be required to wear many hats and roll up their sleeves often, especially with regards to paid social and programmatic as we are still developing our capabilities in these areas. Expert knowledge of paid search and the ability to set the bar high and lead a team is required.

Along with a competitive salary (salary range: $187,500 - $247,500) and benefits, we offer numerous opportunities to earn significantly more additional compensation through various programs including a yearly bonus.

Our office is located at 26 Broadway. In addition to working with a stellar team, our office has beautiful common areas, weekly yoga/meditation classes, and free snacks and coffee. Please note: our office is following all CDC and state guidelines. ***Fully remote employees located outside New York City will also be considered and are encouraged to apply***However, local candidates that are willing to provide leadership and encourage collaboration in the office are preferred.

Duties & Responsibilities

Assist with developing tactical planning decks that map out recommended tasks, deliverables and timing for new and existing clients
Assist with new business development
Develop proposals for new and existing clients
Develop Statements of Works based on proposals
Manage and delegate roles and responsibilities and tasks to 10-20 team members at various levels and maintain high standards for quality work
Manage team allocations and build and structure the team as needed
Ensure that the “Sosemo Approach” is followed by the team
Function as the strategic expert on the team to help guide both clients and the client services team
Recommend strategies and tactics required to meet or exceed client expectations
Work with Operations/Project Management to manage timelines and confirm that all work is delivered in a timely manner levering status reports, hours tracking and project management software
Manage clients and ensure satisfaction including health checks and QBRs
Oversee the delivery of keyword research, social listening, analysis/insights/recommendations
Manage the Paid Media (SEM, Paid Social, Programmatic) teams
Oversee the development and delivery of all paid search, paid social, and programmatic deliverables including plans, creative, and metrics reporting
Maintain high quality standards and train the team as needed
Assist with employee reviews
Research and keep up on industry trends
Provide strategic oversight and team management
Develop new marketing services and refine processes
Represent Sosemo as a thought leader at events and via publications
Present at conferences and events

Qualifications

4-year college degree in marketing, business, computer science, or related field
Must have Fortune 500 or prior big agency experience
Must have an adequate number of LinkedIn endorsements for SEM (30+) and Paid Social (30+)
3 professional references will be required
Passion for digital marketing and entrepreneurship
Must be an experienced and proven leader
Prior P&L management experience
Must have strong analytical and problem-solving skills
Must have strong verbal, interpersonal, and written communication skills
Excellent thought leadership and presentation skills
Ability to manage and prioritize multiple projects simultaneously
Must be able to make decisions in a fast-paced environment
Must be highly detail-oriented
Must have basic knowledge of web technologies
Must have working knowledge of social networking sites, search engines and app stores
Must have expert knowledge of paid search engine marketing, display and paid social
Must have expertise in SEO, programmatic, and email marketing
Minimum 5 years of prior team management experience, a proven track record of success, and substantial prior experience developing and motivating high caliber talent and the desire to continue during so
Minimum 12 years of experience managing paid search, paid social, and media campaigns
Minimum 3 year of prior pharmaceutical marketing experience

Additional Information

Note: For this position, we do not currently sponsor applicants for work visas.

This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Performs other duties (or functions) as assigned.

All your information will be kept confidential according to EEO guidelines

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Vice President Group Director, Biddable Media