Georgia Academy of Family Physicians is seeking a Digital Marketing Specialist to develop and execute digital marketing strategies that engage members and promote family medicine. The role involves creating content, managing campaigns, and enhancing the organization's online presence while collaborating across departments to achieve integrated marketing plans.

Responsibilities

Develop and implement digital marketing strategies to increase member engagement and promote GAFP’s events, programs, and initiatives
Manage GAFP’s social media platforms, including content creation, scheduling, and performance tracking
Optimize the GAFP website to improve user experience, SEO, and content relevance
Create and execute email marketing campaigns to keep members informed and engaged
Write and design digital content, including newsletters, blogs, social media posts, and promotional materials
Produce graphics and visuals for digital campaigns using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Coordinate with internal teams to ensure digital content aligns with GAFP’s mission and messaging
Track and analyze the performance of digital marketing campaigns using web analytics tools (Google Analytics, social media insights, etc.)
Provide regular performance reports, including insights on engagement, conversion, and website traffic, and suggest improvements
Monitor digital trends and adapt strategies to optimize campaign results
Work with the Executive Vice President and other departments to align marketing efforts with GAFP’s goals
Support the marketing needs of key programs and events, including the creation of targeted campaigns and promotional content
Assist in the planning and execution of the organization’s outreach efforts, including member recruitment and event promotion
Develop and implement strategies to foster ongoing member engagement through digital platforms, ensuring consistent communication and value for GAFP members
Regularly engage with members via email, social media, and online communities to encourage participation in events, webinars, and educational initiatives
Create targeted campaigns that highlight member benefits, success stories, and opportunities for professional development
Use analytics and feedback to identify engagement trends and member needs, and recommend strategies for improving retention and satisfaction
Collaborate with the Membership Department to create personalized outreach efforts to re-engage inactive members and attract new ones
Track member engagement metrics to assess the effectiveness of outreach initiatives and refine strategies accordingly

Skills

Proven experience in digital marketing, including social media management, email campaigns, and content creation
Bachelor's degree in digital marketing, Marketing, Communications, or a related field
Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and WordPress
Experience with web analytics tools (Google Analytics, social media metrics, etc.) and the ability to interpret data for decision-making
Excellent written and verbal communication skills, with a focus on creating clear, engaging content
Ability to work both independently and as part of a collaborative team
A creative mindset with the ability to bring innovative ideas to the organization's digital marketing efforts
Experience in the healthcare or non-profit sector is a plus

Benefits

Health insurance
Matching 401(k)
Paid time off

Company Overview

The Mission of the Georgia Academy of Family Physicians is to promote the health of the citizens of Georgia by advancing the specialty of Family Medicine through education, advocacy and service to family physicians in the State of Georgia. It was founded in undefined, and is headquartered in Atlanta, US, with a workforce of 2-10 employees. Its website is http://www.gafp.org.

✨ Job alerts

✨ Job alerts

Digital Marketing Specialist

Digital Marketing Specialist