Marketing Community

**Marketing Community & Channel Strategist**

• *Job Title**

Marketing Community & Channel Strategist

• *Department**

Marketing

• *Location**

Montreal

• *Reports To**

Head of Marketing

• *Level**

Mid-Level (2-4 years experience)

• *Position Summary**:
• *QUALIFICATIONS**:
• 2-4 years of experience in B2B marketing, preferably in tech, mobility, or SaaS sectors
• Degree in Journalism, Communications, Marketing, or a related field
• Strong copywriting and editorial skills — able to tailor messaging for multiple audiences
• Experience with social media tools (LinkedIn, Sprout, Hootsuite), CMS (WordPress), and basic design (Canva, Adobe Suite)
• Hands-on experience with paid channel execution, targeting, and performance reporting
• Comfortable interpreting analytics and using data to inform content/channel decisions
• *RESPONSIBILITIES**:
• *Content Creation & Storytelling**
• Develop and manage a strategic content calendar that supports brand awareness, lead gen, and client engagement goals
• Identify and amplify customer success stories, company milestones, and executive thought leadership
• *Website & Channel Management**
• Manage and update the company website (WordPress or equivalent CMS)
• Collaborate with design/development teams to optimize UX and SEO
• Own our LinkedIn strategy — grow followers, boost engagement, and amplify key messages
• *Paid & Organic Channel Strategy**
• Plan and execute paid campaigns across LinkedIn, Google, and other relevant B2B channels
• Develop segmentation and retargeting strategies to increase campaign efficiency
• Track performance metrics (CTR, CPL, ROAS) and optimize campaigns accordingly
• *Community Building & Recognition**
• Cultivate a strong online presence through social listening, community engagement, and response strategies
• Identify and manage submissions for industry awards, speaking opportunities, and media coverage
• Partner with internal stakeholders to drive employee advocacy and brand evangelism
• *APPLICATION INSTRUCTIONS - HOW TO APPLY FOR THIS JOB**: