Brand & E-commerce Manager

Overview

Zazamint is a new **luxury lifestyle brand** bringing premium mints and gum infused with high-quality xylitol to market. We are seeking a **dynamic, results-driven Brand, E-Commerce & Events Manager** to lead our digital presence, oversee our e-commerce launch, and execute high-profile events.

This role requires a balance of **hands-on execution** and **team leadership**: you’ll build and manage our online store, craft our brand identity, lead events, and help recruit, train, and manage additional talent or freelancers as we scale.

Duties & Responsibilities

• *E-Commerce & Digital**
• Build and manage our Shopify (or similar) online store.
• Oversee product sourcing, vendor coordination, and fulfillment logistics.
• Implement SEO, conversion optimization, and paid advertising campaigns (Google Ads, Facebook/Instagram Ads).
• Track analytics and KPIs, using data to refine strategies.
• *Brand & Marketing**
• Define and grow Zazamint’s luxury brand voice across social, web, and campaigns.
• Manage social media strategy to build hype and engagement.
• Coordinate production of premium branded content (photo, video, copy).
• Plan and execute influencer, PR, and digital campaigns.
• *Events & Experiences**
• Plan and execute **prelaunch and promotional events** that reflect our luxury positioning.
• Manage event logistics, vendors, and creative partners (photographers, videographers, DJs, etc.).
• Ensure seamless guest experiences and capture content for digital amplification.
• Handle budgets, contracts, and post-event reporting.
• *Leadership & Team Building**
• Identify skill gaps and hire, onboard, or train additional staff as needed.
• Manage relationships with freelancers, agencies, and creative partners.
• Ensure brand consistency across all outputs — whether in-house or outsourced.
• Build scalable processes for marketing, events, and operations.
• *Qualifications**:
• Proven experience in **e-commerce management and digital marketing**.
• Event planning and execution experience (luxury, lifestyle, or corporate).
• Strong leadership skills — able to recruit, train, and manage staff or freelancers.
• Skilled in Shopify, Google Analytics, SEO, and paid digital campaigns.
• Excellent project management and multitasking ability.
• Strong copywriting and content direction skills.
• Bonus: design background (Adobe Creative Suite) or experience in luxury/lifestyle brands.

What We Offer

• A chance to **build a luxury brand from the ground up**.
• Direct influence on both **digital growth and live brand experiences**.
• Competitive salary **($55,000-$75,000 CAD)** depending on experience.
• Performance-based bonuses tied to growth milestones.
• Career growth opportunities into senior leadership as Zazamint scales.
• *How to Apply**

Send your resume, cover letter, and examples of relevant work (e-commerce projects, campaigns, and/or events you’ve managed).

Pay: $55,000.00-$70,000.00 per year

• *Experience**:
• Project Management: 2 years (required)

Work Location: Hybrid remote in Toronto, ON