Digital Marketing Director

Ausenco is a fast-growing company with big ideas. We redefine what’s possible in some of the world’s most complex projects and toughest environments. Delivering innovative, value-add consulting, project delivery, asset operations and maintenance solutions is what we do. From 21 offices in 9 countries, with projects in over 80 locations worldwide, we create sustainable outcomes for our people, clients and communities.

We are currently looking for a Digital Marketing Director to join our team based in our Toronto or Vancouver office to support recent business success and growth.

• *About the role**
• *Strategy & Leadership**
• Develop and execute digital marketing strategies that align with business objectives.
• Lead and manage a team of digital marketing professionals, including a Social Media Manager and Digital Knowledge Manager.
• Collaborate with regional marketers and key stakeholders within the business on digital strategies to support marketing and BD initiatives, programs or campaigns
• Stay ahead of industry trends, emerging technologies, and digital marketing best practices.
• Set KPIs and ensure continuous monitoring and improvement of digital marketing performance.
• *Campaign Management**
• Oversee the creation and distribution of high-quality content that engages the target audience and drives engagement.
• Collaborate with cross-functional teams (marketing, communications, design) to ensure a unified brand message.
• Develop strategies to enhance customer engagement and build strong relationships through various digital platforms.
• *Website & SEO Management**
• Oversee website design and site optimization to enhance user experience and conversion rates.
• Develop and implement an SEO strategy to improve organic search rankings and website traffic.
• Monitor website analytics and create actionable insights to improve performance.
• *Paid Advertising & Performance Marketing**
• Plan, execute, and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, Instagram Ads, programmatic advertising).
• Monitor campaign performance and adjust strategies to maximize ROI.
• *Social Media Marketing**
• Manage and oversee the social media strategy across all relevant platforms (LinkedIn, Instagram, Facebook, YouTube).
• Foster community engagement and oversee brand reputation management.
• Manage the day-to-day administration of CRM across the organization.
• *Analytics & Reporting**
• Analyze and track the performance of digital marketing initiatives and report on the effectiveness of campaigns.
• Monitor and analyze key performance metrics across all digital marketing channels.
• Use tools like Google Analytics and Sprout Social to track user behavior and campaign success.
• Generate reports and present findings to stakeholders with recommendations for improvement.
• *About you**
• *Education & Experience**:
• Bachelor’s or Master’s degree in Marketing, Digital Media, Communications, Business, or a related field.
• 8-10 years of experience in digital marketing.
• Proven experience managing digital marketing campaigns across multiple channels.
• *Skills & Competencies**:
• Experience with Google Ads, LinkedIn Campaign Manager, Google Analytics, and Sprout Social.
• Knowledge of website management and UX/UI principles, HTML, CSS, and web development principles.
• Ability to analyze data and metrics to measure the success of campaigns and make data-driven decisions.
• Innovative thinking and the ability to develop engaging content and campaigns that capture the target audience's attention.
• Exceptional organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Ability to work in a fast-paced environment and adapt to changing digital trends.
• Strong written and verbal communication skills, with the ability to convey complex ideas in a clear and concise manner.
• Ability to adapt to a fast-paced and constantly changing digital landscape.
• *Why Ausenco?**

We support individual growth and aim to allow you to work in a way that plays to your strengths. Beyond a competitive remuneration package we offer:

• **Career advancement -** Embark on a journey of continuous growth through technical training, mentorship initiatives, and networking opportunities
• **Work Life Balance -** Experience the best of both worlds with our hybrid work model, allowing you to balance office days with working from home; and progressive parental leave benefits to foster family needs and professional life
• **Holistic approach to wellness -** Take a proactive approach to your overall wellbeing. Access to confidential counselling, information services and a benefits program that supports your health & wellness
• **Accessible leadership team -** Work with highly reputable industry leaders who value your contribution.

Our people don’t settle for the status quo. If you have an entrepreneurial spirit and want to help set a new standard in sustainability, we’ll help you find your