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Regular Or Temporary

Regular

Language Fluency: English (Required)

Work Shift

1st shift (United States of America)

Please Review The Following Job Description

The Performance Marketing and Personalization team at Truist seeks to deliver caring and engaging communications to clients in a timely and relevant manner, enabled by a deep understanding of those clients, their needs, and their preferences.

The Marketing Performance Manager will be responsible for leading projects that deliver on core marketing objectives, with a focus on driving efficient business growth and advancing the utilization of enterprise MarTech platforms and capabilities. Collaborate with key partners across the enterprise, including other stakeholders within Marketing; LOB (product and channel); Analytics; Technology; Finance; Risk, and Operations. The role entails managing routines, building strong learning agendas and impact analyes to make a case for new marketing experiences, reporting on results, and socializing breakthrough ideas to influence and gain alignment among senior business leaders.

Essential Duties And Responsibilities

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

Build an understanding of marketing’s delivery processes and how data flows from concept to execution to results, for the sake of accurate assessments and interpretations of end results.
Coordinate delivery of individual report packages. Can include dissecting information out of reports, preparation of summaries, and facilitating meetings/discussions among senior managers.
Assist analytical areas such as Sales & Marketing Analytics, Finance, etc. on addressing strategic challenges in the development and delivery of performance reporting.
Monitor marketing processes to identify risks to quality of results being reported.
Drive tactical actions on larger efforts such as strategic plan development and investment management.

Qualifications

Required Qualifications

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Seven years of related experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline
Sound and comprehensive understanding of business and organizational strategies and processes managing a process
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
Sophisticated analytical skills and the ability to solve complex technical and business problems
Ability to influence others to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

Other Job Requirements / Working Conditions

Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability

Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Travel

Minimal and up to 10%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

EEO is the Law Pay Transparency Nondiscrimination Provision E-Verify

Qualifications

Language Fluency: English (Required)
The requirements listed below are representative of the knowledge, skill and/or ability required
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Seven years of related experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline
Sound and comprehensive understanding of business and organizational strategies and processes managing a process
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
Sophisticated analytical skills and the ability to solve complex technical and business problems
Ability to influence others to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need

Benefits

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position
Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates
Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays
For more details on Truist’s generous benefit plans, please visit our Benefits site
Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan

Responsibilities

The Performance Marketing and Personalization team at Truist seeks to deliver caring and engaging communications to clients in a timely and relevant manner, enabled by a deep understanding of those clients, their needs, and their preferences
The Marketing Performance Manager will be responsible for leading projects that deliver on core marketing objectives, with a focus on driving efficient business growth and advancing the utilization of enterprise MarTech platforms and capabilities
Collaborate with key partners across the enterprise, including other stakeholders within Marketing; LOB (product and channel); Analytics; Technology; Finance; Risk, and Operations
The role entails managing routines, building strong learning agendas and impact analyes to make a case for new marketing experiences, reporting on results, and socializing breakthrough ideas to influence and gain alignment among senior business leaders
Build an understanding of marketing’s delivery processes and how data flows from concept to execution to results, for the sake of accurate assessments and interpretations of end results
Coordinate delivery of individual report packages
Can include dissecting information out of reports, preparation of summaries, and facilitating meetings/discussions among senior managers
Assist analytical areas such as Sales & Marketing Analytics, Finance, etc. on addressing strategic challenges in the development and delivery of performance reporting
Monitor marketing processes to identify risks to quality of results being reported
Drive tactical actions on larger efforts such as strategic plan development and investment management

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Marketing Performance Manager – Personalization Activation

Marketing Performance Manager – Personalization Activation