Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format.

Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care.

By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.

Datavant is seeking a strategic and execution-focused Sr. Director of Provider Growth Marketing to lead all aspects of commercial marketing and demand generation across our Provider business. Reporting to the CCO, you will define and drive our growth marketing strategy, shape our go-to-market narrative in close partnership with Product Marketing, and lead a team responsible for generating demand, enabling sales, and driving adoption. This role requires a deep understanding of healthcare buyers, exceptional cross-functional leadership, and a passion for solving customer pain points with clarity and creativity.

You Will

Define and Lead Provider Growth Marketing Strategy: Develop and execute marketing plans that drive awareness, lead generation, and pipeline growth for our Provider business, focusing on the full commercial funnel from engagement to conversion. In addition to new business acquisition, shape marketing efforts that support customer retention, expansion, and thought leadership, ensuring our messaging and programs reinforce long-term value for existing clients.
Own Demand Generation Campaigns: Build and run targeted, multi-channel programs that generate qualified pipeline across buyer personas, segments, and customer journeys.
Partner on Go-to-Market Execution: Collaborate closely with Product Marketing to align messaging and launches, while ensuring campaigns and field initiatives drive traction with commercial teams and prospects.
Enable Sales & Customer Success Teams: Deliver effective sales enablement materials including battlecards, talk tracks, competitive insights, and presentations to support new business, upsell, and retention efforts.
Craft Commercial Messaging & Content: Develop high-impact content and narratives tailored to buyer needs, market dynamics, and sales plays supporting both digital campaigns and field efforts.
Lead and Grow a High-Performing Marketing Team: Recruit, mentor, and manage a team across campaign strategy, field enablement, and content development.
Track, Report, and Optimize Performance: Own KPIs across the marketing and sales funnel. Report on performance and continuously improve based on data-driven insights.
Oversee Martech and Analytics Tools: Ensure the right infrastructure is in place to execute, track, and refine marketing initiatives, including CRM, automation, and reporting platforms.

What You Will Bring to the Table

12+ years of experience in B2B marketing, with 3-5 years in a demand generation or growth-focused leadership role, ideally within healthcare, health IT, or enterprise SaaS.
A deep understanding of healthcare buyer behavior, sales cycles, and the provider ecosystem.
Demonstrated success building marketing programs that directly drive pipeline and revenue growth.
Experience leading cross-functional go-to-market efforts in collaboration with Product, Sales, and Customer Success.
Clear understanding of the boundaries and synergies between product marketing and commercial marketing.
Proven ability to lead and develop high-performing teams and mentor senior marketing talent.
Strong strategic thinking, paired with a hands-on, execution-first mindset.
Fluency with marketing tools and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics) and a track record of making data-informed decisions.
Excellent communication and storytelling skills, with the ability to tailor complex ideas for diverse audiences.
Bachelor's degree required; MBA or advanced degree a plus.

We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.

The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. This role is eligible for additional variable compensation.

The estimated base salary range (not including variable pay) for this role is:

$179,000-$224,000 USD

To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.

This job is not eligible for employment sponsorship.

Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (https://www.datavant.com/eeo-commitment-statement) . Know Your Rights (https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal) , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way.

Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please contact us at peopleteam@datavant.com . We will review your request for reasonable accommodation on a case-by-case basis.

For more information about how we collect and use your data, please review our Privacy Policy (https://www.datavant.com/privacy-policy) .

Qualifications

12+ years of experience in B2B marketing, with 3-5 years in a demand generation or growth-focused leadership role, ideally within healthcare, health IT, or enterprise SaaS
A deep understanding of healthcare buyer behavior, sales cycles, and the provider ecosystem
Experience leading cross-functional go-to-market efforts in collaboration with Product, Sales, and Customer Success
Clear understanding of the boundaries and synergies between product marketing and commercial marketing
Proven ability to lead and develop high-performing teams and mentor senior marketing talent
Strong strategic thinking, paired with a hands-on, execution-first mindset
Fluency with marketing tools and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics) and a track record of making data-informed decisions
Excellent communication and storytelling skills, with the ability to tailor complex ideas for diverse audiences

Benefits

$179,000-$224,000 USD

Responsibilities

Director of Provider Growth Marketing to lead all aspects of commercial marketing and demand generation across our Provider business
Reporting to the CCO, you will define and drive our growth marketing strategy, shape our go-to-market narrative in close partnership with Product Marketing, and lead a team responsible for generating demand, enabling sales, and driving adoption
This role requires a deep understanding of healthcare buyers, exceptional cross-functional leadership, and a passion for solving customer pain points with clarity and creativity
Define and Lead Provider Growth Marketing Strategy: Develop and execute marketing plans that drive awareness, lead generation, and pipeline growth for our Provider business, focusing on the full commercial funnel from engagement to conversion
In addition to new business acquisition, shape marketing efforts that support customer retention, expansion, and thought leadership, ensuring our messaging and programs reinforce long-term value for existing clients
Own Demand Generation Campaigns: Build and run targeted, multi-channel programs that generate qualified pipeline across buyer personas, segments, and customer journeys
Partner on Go-to-Market Execution: Collaborate closely with Product Marketing to align messaging and launches, while ensuring campaigns and field initiatives drive traction with commercial teams and prospects
Enable Sales & Customer Success Teams: Deliver effective sales enablement materials including battlecards, talk tracks, competitive insights, and presentations to support new business, upsell, and retention efforts
Craft Commercial Messaging & Content: Develop high-impact content and narratives tailored to buyer needs, market dynamics, and sales plays supporting both digital campaigns and field efforts
Lead and Grow a High-Performing Marketing Team: Recruit, mentor, and manage a team across campaign strategy, field enablement, and content development
Track, Report, and Optimize Performance: Own KPIs across the marketing and sales funnel
Report on performance and continuously improve based on data-driven insights
Oversee Martech and Analytics Tools: Ensure the right infrastructure is in place to execute, track, and refine marketing initiatives, including CRM, automation, and reporting platforms
Demonstrated success building marketing programs that directly drive pipeline and revenue growth
To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc

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Senior Director, Provider Growth Marketing

Senior Director, Provider Growth Marketing