BubbleUp is a full-service digital agency delivering web design, custom development, eCommerce, UX/UI, digital marketing, and creative solutions for brands. They are looking for a Senior Digital Marketing Strategist & Paid Media Manager who can lead digital strategy, manage high-performance paid media campaigns, and collaborate closely with clients and internal teams to deliver measurable growth.

Responsibilities

Develop holistic digital marketing strategies aligned with client business goals, budget, and KPIs
Conduct market analysis, audience segmentation, competitive analysis, and performance forecasting
Lead client presentations and serve as the strategic point of contact for accounts
Collaborate with creative, content, and development teams to ensure campaigns align with brand and user experience best practices
Manage, optimize, and scale paid campaigns across Google Ads (Search, Display, Video /YouTube), Meta, LinkedIn, TikTok, programmatic, and retargeting
Build campaign structures, set bid strategies, develop creative briefs, and oversee ad copy and asset creation
Monitor performance daily and adjust budgets, bids, audiences, and creative to maximize ROI
Set up and manage tracking through GA4, GTM, pixels, and third-party tools
Build dashboards and reports that clearly communicate results and insights
Analyze funnel behavior, attribution paths, conversion quality, and performance trends
Provide proactive recommendations that improve ROI, CAC, ROAS, engagement, and LTV
Manage multiple accounts and timelines, ensuring deliverables are completed accurately and on time
Conduct monthly and quarterly business reviews with clients
Work closely with account managers to support scope, budgets, and strategic planning
Mentor junior team members and support training in paid media best practices
Stay current with digital trends, algorithm updates, and platform innovations
Contribute to agency thought leadership, case studies, and new business opportunities when needed

Skills

5+ years of experience in digital marketing with a focus on paid media management
Proven track record of managing and optimizing campaigns across Google Ads and major social platforms
Deep understanding of performance metrics (CTR, CPC, CPA, ROAS, conversion rate, etc.)
Strong analytical skills with experience using GA4, GTM, Looker Studio, or similar tools
Ability to translate data into insights and insights into strategy
Experience in an agency environment strongly preferred
Excellent communication and client-facing skills
Strong project management skills and the ability to manage multiple campaigns simultaneously

Company Overview

BubbleUp is an Award Winning, Full Service Digital Agency Specializing in: 🚀 Digital Marketing (Strategy to Execution) 🚀 Website Design and Development 🚀 eCommerce and Fulfillment 🚀 Membership Communities 🚀 Systems Integration Executed by our team of specialists for the world's most iconic brands. It was founded in 2001, and is headquartered in Lahore, Punjab, PAK, with a workforce of 11-50 employees. Its website is https://nearmeexperts.com.

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Sr. Digital Marketing Strategist & Paid Media