Sr. Digital Marketing Strategist & Paid Media

BubbleUp is a full-service digital agency delivering web design, custom development, eCommerce, UX/UI, digital marketing, and creative solutions for brands. They are looking for a Senior Digital Marketing Strategist & Paid Media Manager who can lead digital strategy, manage high-performance paid media campaigns, and collaborate closely with clients and internal teams to deliver measurable growth.

Responsibilities

• Develop holistic digital marketing strategies aligned with client business goals, budget, and KPIs
• Conduct market analysis, audience segmentation, competitive analysis, and performance forecasting
• Lead client presentations and serve as the strategic point of contact for accounts
• Collaborate with creative, content, and development teams to ensure campaigns align with brand and user experience best practices
• Manage, optimize, and scale paid campaigns across Google Ads (Search, Display, Video /YouTube), Meta, LinkedIn, TikTok, programmatic, and retargeting
• Build campaign structures, set bid strategies, develop creative briefs, and oversee ad copy and asset creation
• Monitor performance daily and adjust budgets, bids, audiences, and creative to maximize ROI
• Set up and manage tracking through GA4, GTM, pixels, and third-party tools
• Build dashboards and reports that clearly communicate results and insights
• Analyze funnel behavior, attribution paths, conversion quality, and performance trends
• Provide proactive recommendations that improve ROI, CAC, ROAS, engagement, and LTV
• Manage multiple accounts and timelines, ensuring deliverables are completed accurately and on time
• Conduct monthly and quarterly business reviews with clients
• Work closely with account managers to support scope, budgets, and strategic planning
• Mentor junior team members and support training in paid media best practices
• Stay current with digital trends, algorithm updates, and platform innovations
• Contribute to agency thought leadership, case studies, and new business opportunities when needed

Skills

• 5+ years of experience in digital marketing with a focus on paid media management
• Proven track record of managing and optimizing campaigns across Google Ads and major social platforms
• Deep understanding of performance metrics (CTR, CPC, CPA, ROAS, conversion rate, etc.)
• Strong analytical skills with experience using GA4, GTM, Looker Studio, or similar tools
• Ability to translate data into insights and insights into strategy
• Experience in an agency environment strongly preferred
• Excellent communication and client-facing skills
• Strong project management skills and the ability to manage multiple campaigns simultaneously

Company Overview

• BubbleUp is an Award Winning, Full Service Digital Agency Specializing in: 🚀 Digital Marketing (Strategy to Execution) 🚀 Website Design and Development 🚀 eCommerce and Fulfillment 🚀 Membership Communities 🚀 Systems Integration Executed by our team of specialists for the world's most iconic brands. It was founded in 2001, and is headquartered in Lahore, Punjab, PAK, with a workforce of 11-50 employees. Its website is https://nearmeexperts.com.