About our client

Parento is the first provider for paid parental leave, distributing the first and only paid parental leave insurance and parental support program. Their holistic program enables companies to offer paid maternity and paternity leave to all employees.

Designed to support working parents while alleviating HR’s workload, Parento’s white glove leave concierge handles the complexities of leave management, payroll calculations, compliance, and claims, while providing emotional and parent coaching for employees. Their proprietary program boasts a 95% return-to-work rate and guides employees through the process before, during, and after leave to ensure a seamless re-onboarding.

About the role

This is an opportunity for a digital ads expert to drive significant growth, own impactful campaigns, and directly contribute to Parento’s continued success in a rapidly evolving market while working with a growing team. If the candidate is passionate about leveraging data to fuel innovation and eager to make a tangible difference, this role is a great fit.

Key Responsibilities

Ideate, monitor, manage and update digital campaigns for paid search (specifically Google Ads) and paid social (Meta, LinkedIn, etc) and their performance and assets, including landing pages, ad creatives, and email sequences
Work with the marketing team to write compelling ad copy and partner on creative assets
Take full ownership of pacing, reporting, and performance for campaigns with thoughtful strategy and clear measurable objectives, set collaboratively by marketing and sales
Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS or other set goals (e.g. brand awareness, etc)
Demonstrate strong understanding of the B2B sales cycle and experience scaling customer acquisition
Proactively identify key trends, insights, and opportunities to maximize reach by platform
Conduct A/B testing and other experiments with strong attention to detail to improve ad creative, landing pages, website copy, and overall campaign efficacy
Proactively bring new ideas and opportunities to the table for B2B growth
Identify and evaluate new performance marketing tools and tech

Requirements

5+ years of experience in paid digital marketing, demand gen, or performance marketing (B2B preferred)
Expert level knowledge of Google Ads ecosystem, Meta and LinkedIn ads and analytic and reporting tools
Analytical problem-solving to drive decisions, spot trends, provide recommendations, and act on them in real-time
Strong attention to detail and ability to manage multiple projects at once
A collaborative growth mindset, eager to work with different teams

Salary: $85,000 - $100,000 per year + equity

Qualifications

Expert level knowledge of Google Ads ecosystem, Meta and LinkedIn ads and analytic and reporting tools
Analytical problem-solving to drive decisions, spot trends, provide recommendations, and act on them in real-time
Strong attention to detail and ability to manage multiple projects at once
A collaborative growth mindset, eager to work with different teams

Benefits

Their holistic program enables companies to offer paid maternity and paternity leave to all employees
Salary: $85,000 - $100,000 per year + equity

Responsibilities

Designed to support working parents while alleviating HR’s workload, Parento’s white glove leave concierge handles the complexities of leave management, payroll calculations, compliance, and claims, while providing emotional and parent coaching for employees
Ideate, monitor, manage and update digital campaigns for paid search (specifically Google Ads) and paid social (Meta, LinkedIn, etc) and their performance and assets, including landing pages, ad creatives, and email sequences
Work with the marketing team to write compelling ad copy and partner on creative assets
Take full ownership of pacing, reporting, and performance for campaigns with thoughtful strategy and clear measurable objectives, set collaboratively by marketing and sales
Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS or other set goals (e.g. brand awareness, etc)
Demonstrate strong understanding of the B2B sales cycle and experience scaling customer acquisition
Proactively identify key trends, insights, and opportunities to maximize reach by platform
Conduct A/B testing and other experiments with strong attention to detail to improve ad creative, landing pages, website copy, and overall campaign efficacy
Proactively bring new ideas and opportunities to the table for B2B growth
Identify and evaluate new performance marketing tools and tech

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Digital Performance Marketing Manager