Product Marketing Manager Canada (Bilingual)

At Veriforce, we help the world's leading organizations build safe, skilled, and compliant workforces through our integrated supply chain risk management and workforce solutions.

We're seeking a Product Marketing Manager for Canada who will own the end-to-end product marketing strategy and execution for the Canadian market. This role is perfect for someone with an owner's mindseta marketer who thrives on accountability, has rolled out product marketing playbooks before, and knows how to partner confidently with commercial and sales leaders to drive measurable business impact.

Fluency in both English and French is essential to effectively communicate our value across Canada's diverse markets.

What That Means Day-to-Day

A self-starter who takes ownership from strategy through execution. A confident partner to commercial leadership, able to align product marketing with revenue goals. An experienced B2B product marketer who has built playbooks, processes, and frameworks that accelerate adoption. A bilingual communicator (English & French) skilled at localizing global messaging for Canadian buyers. A strategic operator who balances big-picture positioning with hands-on execution.

Key Responsibilities Canadian Market Ownership

Serve as the go-to product marketing expert for Canada, tailoring global strategy for local execution.
Own positioning, messaging, and enablement content that reflects Canadian customer needs and industry context.
Partner closely with Canadian commercial and GTM leaders to ensure product marketing aligns with sales priorities and fuels revenue growth.
Develop clear, differentiated messaging frameworks that highlight Veriforce's value in safety, compliance, and risk management.
Deliver enablement content in English and French, ensuring it resonates with Canadian buyers.
Provide sales teams with playbooks and tools that help them shorten sales cycles and improve win rates.
Own Canadian product and feature launches end-to-endfrom market readiness to adoption measurement.
Create high-impact collateral (case studies, proposals, competitive tools, FAQs) tailored to Canadian industries.
Partner with Product, Sales, and Customer Success to ensure launches meet adoption and revenue goals.
Build and roll out product marketing playbooks and processes across Canadian GTM teams.
Train and enable sales teams regularly, equipping them with the insights and tools to engage Canadian buyers effectively.
Capture and analyze Canadian customer, industry, and competitive insights.
Share feedback loops with global product and marketing teams to influence strategy and roadmap decisions.

What Success Looks Like (1218 Months)

Multiple successful Canadian product launches with measurable adoption and sales impact.
A full suite of Canadian-specific messaging, sales tools, and playbooks in place and actively used.
Strong, trusted relationships with Canadian sales and commercial leaders.
A consistent process for gathering and acting on Canadian market insights.
Clear, localized (English & French) release communications that deliver value to Canadian customers and GTM teams.

What You'll Need To Be Successful

5+ years of proven B2B Product Marketing experience, ideally in compliance, workforce, energy, or technology-driven industries.

Demonstrated ability to own product marketing strategy for a region and deliver measurable impact.

Fluent in English and French (spoken and written).

Proven success in partnering with sales and commercial leadership to drive go-to-market success.

Experience developing and rolling out product marketing playbooks, processes, and messaging frameworks.

Strong storytelling, written, and presentation skills.

Highly organized, able to manage multiple priorities in a fast-paced environment.

Pragmatic Institute certifications are a plus.

Growth mindset with a focus on accountability and continuous improvement.

What You'll Get In Return

We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work, and believe that if you look after your people, they look after everything else!

Integrated mental health & wellbeing support

Vacation starting at 3 weeks

Wellness Days & Annual Giving Day an extra to give back to yourself or your community

Comprehensive medical and dental coverage

End of the year, company-wide shut down for you to relax and recharge

Interested but don't feel you meet all the requirements?

Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we consider applications that might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!

Bring Your Whole Self to Work.

Veriforce-Alcumus is proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.

What You Can Expect If You Apply

A response to your application within 15 working days
An interview process consisting of:
An initial discovery call with the recruiter
A first stage interview via Microsoft Teams
Additional interview with the stakeholders you'll be working with closely in the role

We're keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.

About Alcumus

What We Stand For

Our values are the core of our business and fundamental to the way we work. In your role, you will;

Be a team player working collaboratively and being consciously inclusive with your colleagues
Be brave sharing your ideas, challenging the status quo, and taking responsibility for the part you play
Know your stuff continuously developing your skills and expertise, with the support from our many learning offerings
Enjoy the journey contributing to a positive working environment that enables you and everyone around you to be at their best

Equal Employment Opportunity

We are an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work. If you are contacted for an interview and require accommodation/adjustments during the interviewing process, please let us know.

Nos valeurs sont au cur de notre activit et sont fondamentales dans notre faon de travailler. Dans votre rle, vous allez;

tre un Joueur d'Equipe : tre inclusif, tant au sein de votre quipe immdiate que dans l'ensemble de l'entreprise. Aidez vos collgues atteindre leur potentiel.
tre Brave : Parlez, trouves un moyen et osez essayer. Prenez responsabilit pour le rle que vous jouez.
Connaitre votre Mtier : Assurez-vous de disposer du savoir-faire technique ncessaire. Continuez le dvelopper et l'amliorer chaque jour.
Profitez du voyage : Travaillez dur, gardez la perspective et amusez-vous. Adoptez une attitude positive et constructive pour favoriser le changement.

Nous sommes un employeur garantissant l'galit des chances. Tous les candidats bnficieront des mmes chances tout au long du processus de recrutement. Nous ne discriminons aucun employ ou candidat un emploi en raison de sa race, de sa couleur, de son sexe, de son ge, de son

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Product Marketing Manager Canada (Bilingual)