Director of Media Strategy

ABOUT PANOPLY

Panoply Media is a digital-native, 360° media buying agency driven by a simple philosophy: Inspire. Engage. Repeat. We specialize in delivering media innovation for ambitious brands, harnessing consumer-centric insights and actionable market trends to amplify voices across all channels—from TV, Radio, and OOH to Digital, CTV, and beyond. With a diverse client portfolio spanning Education, Government, Entertainment, Pharmaceutical, Travel & Transportation, CPG, Finance, and Home Restoration, we create data-driven storytelling that resonates.

OUR VALUES

Passion for the Industry: We live and breathe media. Our team is driven by genuine enthusiasm for creating campaigns that make an impact.

Client-Centric Excellence: We're committed to providing the best campaigns and experiences to our clients, ensuring every touchpoint is strategically crafted.

Innovation & Adaptability: As digital natives and 360° media thinkers, we embrace emerging channels and technologies to stay ahead of the curve.

Collaborative Partnership: We work hand-in-hand with creative agencies and clients to build campaigns collaboratively, amplifying brand voices across all channels.

THE ROLE

We are seeking a dynamic Director of Media Strategy to lead and develop our strategy team and drive 360° media excellence. This is a career-defining opportunity for an ambitious strategist ready to make their mark and grow into a VP role within an innovative agency environment.

STRATEGIC PILLARS

1. Strategic Leadership: Lead and mentor the strategy team, ensuring world-class media planning across all channels.

2. Account Director Partnership: Manage relationships with creative agency partners (including Sid Lee, Lemieux Bedard, etc.) and lead collaborative pitch development.

3. Business Growth: Drive client retention and new business acquisition through strategic excellence.

KEY RESPONSIBILITIES

Lead and develop a team of strategists with the opportunity to grow the department
Oversee 360° media strategy development across TV, Radio, OOH, Digital, and emerging channels
Manage multiple creative agency partnerships simultaneously
Utilize planning tools including Vividata, Numeris, eMarketer and advanced analytics platforms
Lead pitch development and client presentations
Ensure all campaigns are delivered on time and exceed client expectations

WHAT WE'RE LOOKING FOR

8+ years of comprehensive media strategy and planning experience
Proven leadership experience managing strategic teams
Deep expertise in 360° media planning (Traditional + Digital)
Strong client management and presentation skills
Ambitious professional seeking a clear VP-level growth trajectory
Bilingual (French/English) preferred

WHAT WE OFFER

Hybrid work model (2-3 days in Montreal office)
Ability to work from abroad
Paid holidays and extended long weekends
Summer hours
Comprehensive benefits package after 3 months

Panoply welcomes applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Panoply.